More grip on web data thanks to smart tracking

Our data collection compliance solution helps you legally and ethically collect data while safeguarding user privacy and ensuring compliance with GDPR and ePrivacy. By reducing compliance risks, it minimises fines, reputational harm, and rework. Our tailored approach bridges gaps between legal, technical, and business teams, ensuring smoother operations and stronger stakeholder trust.

Tagbird is a Chrome extension developed by Digital Power. You can download it from the Chrome Web Store and add it to your browser. It is a debug/visualisation tool that provides a simple and clear insight into, among other things, the data layer, tag management events and analytics requests of a website. So you can quickly and easily test your entire analytics implementation with Tagbird.

For professionals in data, analytics, martech and customer experience, Digital Velocity is one of the events where developments become tangible. It brings together practitioners, partners and industry leaders to show how they approach AI, real-time data and customer experience in practice.

Within Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perform analyses independently and make well-founded decisions.

When people think about the FTG model (function, task, behaviour), they often associate it with government websites. That makes sense. The model, developed by Toon Vuursteen, originated in a context where informing users was the primary goal and commercial objectives played no role.

When the regular Analytics Translator of a service organisation went on maternity leave, the team sought our help to ensure ongoing AI projects ran smoothly. At the same time, the organisation wanted a fresh, external perspective: how was the role being filled, and where could improvements be made?

In many organisations, there is still a gap between the technical teams and the business. Data scientists and engineers build sophisticated models, while the business requires concrete insights that help make better decisions. The person who brings those worlds together? The Analytics Translator.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the analytics landscape, straight to the point and focused on practical impact. This month: GA4 cost import for Meta and TikTok, and tracking AI traffic in Piwik PRO.

Serve the City makes volunteering accessible by connecting volunteers with organisations and projects: from walking with the elderly to doing repairs in community centres. With Serve the City Young, the organisation focuses on young people, students, and schools. Larger projects are organised through schools, allowing young people to easily get involved in volunteering.

Government websites are often the first point of contact between citizens and the government. Whether it concerns information about regulations, applications or participation, the digital experience determines how well citizens find their way around. But how do you know if your website is really doing what it should?

Essity is an international hygiene and health company active in more than 150 countries. It produces products such as tissues, incontinence solutions, medical items and nappies, under well-known brands including TENA, Libero and Lotus. The company has a strong focus on innovation and sustainability, aiming to improve people’s daily lives through its products.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: track AI traffic in Adobe Analytics.

Voedselbank Utrecht aims to provide families and individuals living in poverty with healthy and varied food packages. Data insights are essential for this mission: how many people are being helped, where the greatest needs lie, and how demand evolves over time.

Due to recent geopolitical developments, such as heightened concerns about privacy and legislation, many organisations are reassessing their dependence on US-based software solutions. At the same time, the call for greater control over data and reduced reliance on external parties is growing louder.

AI platforms such as ChatGPT and Google Gemini are rapidly changing the way people find information online. More and more often, users are clicking through to websites via these platforms. Yet in analytics tools like GA4 or Adobe, this traffic often shows up as Direct or Unassigned. The result: missed insights into which content performs via AI and where new opportunities lie.

At energy company Ennatuurlijk, the belief grew that intuition was no longer enough to set the course. The energy market was changing rapidly, the organization was growing, and the amount of information was increasing every day. IT Manager Eric Vanderfeesten went looking for a data partner who could not only provide strategic advice on data-driven work, but could also strengthen his data team operationally. In this interview, he shares his vision, experience and results from working with Digital Power.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Safari beta strips ad tracking IDS.

Flip the narative and focus on how compliance can be leveraged as a strategic advantage. We adress data professionals who rely on the value of data and see compliance as a threath to the feasibility of their goals. This webinar will enable you to move from reactive to proactive, reducing risk and creating long-term value. 

dbt Canvas allows you to build data models through a visual interface, without writing SQL. With drag-and-drop functionality and AI support, Analysts can now independently build models and commit them to Git. This means that even less technical Analysts can contribute to the dbt codebase. Sounds like a gamechanger, but is it?

Privacy rules, browser changes, and ad blockers have made web tracking a lot harder. The quick fixes don’t work anymore, and often cost you more in the long run. This e-book shows you how to set things up properly so you can still get the insights you need.

Privacy and compliance have moved beyond mere legal obligations. They have become critical in creating durable, robust, and reliable data solutions that your business depends on to thrive. The Transparency and Consent Framework (TCF), developed by IAB Europe, has emerged as an industry standard. It is designed to simplify compliance with data privacy regulations, such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive. But what exactly is TCF, and is your organisation ready to embrace it?

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: improved item-data import in GA4 and analysing AI traffic.

In an era marked by international tensions, rising concerns about privacy, security, and technological sovereignty, you may find yourself re-evaluating your reliance on US technology solutions. The drive towards digital independence isn't just a political goal, but may also be a pragmatic business necessity.

Stichting Thuisgekookt mediates between people who enjoy cooking and neighbours who, due to age, mental or physical limitations, could use help with their evening meal. A wonderful initiative that not only provides a hot meal, but also a friendly chat. When it came to data, they encountered a number of questions:

In an era where data privacy and regulatory compliance are becoming increasingly important, Piwik PRO offers a robust alternative to US-based tools like Google Analytics. Developed in Europe with GDPR as a core principle, Piwik PRO ensures data stays within the EU and avoids transfer to the US, significantly reducing privacy and compliance risks. This makes it an ideal choice for organisations that want maximum control over their user data.

With the right dashboards, you quickly extract valuable insights from your data. This allows you to make better choices and add immediate value to your organisation. In an interview with Consultancy.eu, Antonie van Velzen and Iga Jarosz explain how our dashboard solution helps you get a grip on your raw data.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Piwik PRO discontinues free Core plan.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: the Dutch Data Protection Authority (AP) calls for joint decisions on responsible generative AI use.

The term zero party data is getting more and more traction around marketers. With privacy rules tightening and third-party cookies on their way out , companies are increasing their efforts to obtain this data, At the same time, platforms like Tealium Moments, Usabilla and Qualtrics offer tools for creating interactive experiences that encourage users to share data directly.

Last year, Google rolled out the GA4 app client for server-side Google Tag Manager, bringing a whole new level of flexibility to how we collect and redistribute data from mobile apps. So, what does this mean in practice? Let’s find out.

A financial organisation switched from Matomo to Adobe Analytics to gain better control over digital performance. However, there was a lack of knowledge about data-driven working and clear KPIs. We guided the migration and supported the content team in establishing a data-driven way of working.

In recent months there has been a lot to do about third-party cookies and their not-so-imminent-anymore end-of-life in the Google Chrome browser. Is this then much to do about nothing or should you brace yourself for a paradigm-changing shift? In this article we will lift the veil over this important topic. Also, we’ll share 7 hands-on tips to prepare yourself for what’s coming.

Government websites play a crucial role in providing information and services to citizens. But how do you measure the success of such a website? Here, many organisations choose the privacy-friendly Piwik PRO and Toon Vuursteen's data model: The FTG model (Functie [Function], Taak [Task], Gedrag [Behaviour]). This framework provides a structured method for understanding and improving the performance of a website.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: a new feature in Tealium and an update on Google's third-party cookies.

An innovative start-up in the baby care sector aimed to work in a data-driven way in order to gain valuable insights and enable strategic growth. They engaged our support to help realise this ambition.

Impact Matters connects business professionals to social issues of charities and foundations. In doing so, they ensure that the right need and expertise are brought together.

Many organisations choose to integrate external tools to speed up development or add new functionality. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like efficient choices.

Many organisations choose to integrate external tools to speed up development or add new functionalities. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like efficient choices.

Privacy in digital analytics is more than just a compliance checkbox, it’s a fundamental responsibility. With increasing privacy concerns and regulations like the GDPR limiting traditional data collection methods, organisations must rethink their approach. This is where server-side tracking changes the game. But what does this mean in practice? And how does it differ from other tracking methods?

It sounds simple: you regularly receive questions about a certain topic, so you decide to launch a dashboard to provide easy access to the answers. Usually, a great deal of time goes into creating these dashboards. You’ll find plenty of step-by-step guides online on how to build a good dashboard, but in the end, it’s often used far less than expected. Why does this happen—and more importantly: how can you ensure that you only build dashboards that are genuinely used?

Building and targeting audiences is a core part of digital marketing. But with third-party cookies phased out and privacy-first browsers limiting data sharing, traditional methods of targeting users are no longer effective.

Ennatuurlijk supplies sustainable heat and cold via heat networks to consumers and businesses. The internal Data & Analytics team is tasked with making the organisation data-driven. In doing so, they ran into a challenge: the many requests for data products within the organisation were difficult to manage and the impact remained limited. The management team therefore asked us to help them develop a data strategy, create a future-proof data landscape and drive a data-driven mindset within the organisation.

With third-party cookies disappearing and even first-party cookies under threat, tracking unique users has become a challenge. Inflated user counts can skew metrics like cost per acquisition and average revenue per user, making reliable insights difficult to achieve.

Conversion tracking has never been more complex. Browser updates, ad blockers, and stricter consent requirements disrupt the attribution of conversions to marketing efforts. Traditional client-side tracking methods struggle under these new rules, often leading to data loss and inaccurate metrics.

Web analytics faces growing challenges from stricter laws, browser updates, cookiebanner updates, and ad blockers. These changes make it harder to track website performance and to get a grasp on metrics like Return On Ad Spend (ROAS). Many businesses look for quick fixes to bypass legal and technical issues. However, these shortcuts often fail and lead to higher costs. A better approach is to prioritise ethics, privacy, and a proper technical setup.

More and more companies are running into the limitations of traditional Customer Data Platforms (CDPs): they lack flexibility, struggle to import and export data, and find it difficult to comply with strict privacy regulations.

To truly work in a customer-centric way, a flexible and powerful tech stack is essential. Customers expect relevant, personalised interactions at the right time and through the right channel. With the right technologies, you ensure every customer feels understood while optimising your marketing efforts.

Key Performance Indicators or KPIs are indispensable to keep track of the performance in an organisation in a practical way. It is therefore important to choose the right KPIs and to keep a clear distinction between KPIs and PIs. In any case, KPIs must match the mission and vision of your company. In this article, Rogier explains how to determine your KPIs and shows you the most common mistakes.

"How many transactions did we have last week? Our back office reports 12,000 transactions, the database 15,000, and Google Analytics 11,000. Why don’t these numbers match?" In theory, systems tracking transactions should align. However, discrepancies are common across back-offices, databases, and web analytics tools.

A well-structured tag plan forms the foundation of a reliable data infrastructure. It ensures that data is collected consistently and accurately, which is essential for actionable insights and effective decision-making.

Join for Joy is a non-profit organisation dedicated to quality education, gender equality, and the physical and mental health of children in rural areas of East Africa. Through sports and play activities, the organisation motivates children to attend and stay in school. Important social topics such as malaria and HIV/AIDS prevention, child marriages, menstruation, and the importance of education are addressed in a playful manner.

MenAsWell provides help and support to male survivors of sexual violence, striving to bridge the gap in support for men post-trauma, while increasing awareness and visibility of male survivors.

Schiphol needed additional support in data management, so they reached out to Digital Power. We quickly realised that the data landscape was complex, with numerous event names and parameters. Each analysis required manual steps, such as unpacking and cleaning data. Linking different platforms, like app (iOS and Android) and web, presented a particular challenge, leading to a time-consuming and error-prone process with many repetitive tasks.

A large telecom provider in the Netherlands wanted to implement server-side tracking to improve their data processing. Previously, their existing process only sent online data to their Customer Data Platform (CDP) once a day. They wanted real-time data to offer personalised content on their website and in their online marketing campaigns. They enlisted our help to implement server-side tracking.

E-commerce companies today want more and more insight into their customer data. But there are all sorts of challenges involved in harnessing this data. A conversation with Bram Ooms of Digital Power on one of the topics that is increasingly in the spotlight: data privacy.

How confident is your company in its web analytics data? In this article, we’ll first explain why web analytics tools can never provide 100% accurate data and why that’s not necessarily a bad thing. Then, we’ll dive into the practical side of things: how reliable are most web analytics implementations?

In our previous blog, we explored the significance of Privacy by Design (PbD) in server-side tracking to ensure compliance with data protection regulations such as GDPR. Now, we’ll dive deeper into a practical, step-by-step guide to help you implement these essential privacy practices. This ensures data privacy and security at every stage of the ETL process in tag management systems.

In the digital age, organisations increasingly rely on data to drive decision-making and improve user experiences. That’s why data protection and GDPR compliance is more critical than ever. Privacy by Design (PbD) is an essential approach for embedding data privacy into every step of your IT and business practices, especially within tag management systems for web and app tracking.

Exporting Google Tag Manager (GTM) Tag Trigger and Variable information from your container into a spreadsheet can be useful for many reasons. You might want to do an Audit on the container of your new client, or just clean and organise an old container that you are working with for a long time. However, this functionality is not supported by default from GTM. In this article, we will explore various methods to export GTM container information and help you choose the best option based on your needs.

Eneco has been working with us for years for the (client-side) tracking of their online traffic. When server-side tracking emerged at the end of 2022, it was a logical step for them to ask us to think about the business value of this tracking method. They wanted to compare their existing Google Analytics implementation with a tagging server on Microsoft Azure.

Most consulting firms tout an entrepreneurial culture as one of their key differentiators – but Digital Power actually looks to deliver on that promise. Sarah Busson tells Consultancy.org how she has been supported in developing a new offering from scratch alongside her daily work as a consultant.

PACCAR Parts Europe (PPE), a sister company of DAF Trucks, is responsible for supplying truck parts to all DAF Trucks dealers across Europe. To achieve this, PPE operates a sophisticated supply chain network throughout Europe. Currently, PPE is developing a Supply Chain Control Tower—a platform that provides full transparency of all logistical movements from supplier to dealer.

Recent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual departure date can be lengthy, this presented a significant challenge. Without an effective solution, Transavia risked losing crucial customer insights and undermining the effectiveness of their marketing strategies.

Univé continuously analyses the impact of advertisements: how do they contribute to the intended goal? Ads are driven by the conversion of a (potential) customer applying for insurance. The challenge is that not everyone who applies converts into a customer with an insurance contract. All applications are called 'gross conversions'.

In the digital age, where data privacy has become a forefront concern, server-side tracking stands out as a crucial tool for organisations aiming to gather user insights responsibly. Despite its potential, numerous myths surround its use and compliance with regulations. This article dispels these myths, offering a nuanced view of server-side tracking, its compliance with privacy laws, and the role of consent in its execution.

Server-side tracking is becoming a hot topic among agencies, marketeers and analysts. A lot of information is available on the subject, but it is not always accurate. Server-side tracking has often been sold as a miracle solution against data loss, GDPR and other unethical challenges.

Is your web data not fully usable for your Data Analysts? Discover how Analytics Engineers, with their background in web analysis and technical expertise, bridge the gap between technology and business. Centralise your Google Analytics 4 data and enable your entire organisation to quickly and efficiently extract valuable insights.

Intelligent Tracking Prevention (ITP) was launched by Apple in 2017 in an effort to restore "the balance the balance between privacy and the need for on-device data storage". With Intelligent Tracking Prevention, Apple aims to reduce cross-site tracking (following users across websites) by limiting the use of cookies. Find out what this means for you.

There are reasons abound for deploying a tagging server on your website. This blog will not be about why it makes sense (or why perhaps in your case it doesn’t) to use server-side tagging. Instead we will jump forward in time and ask ourselves another pertinent question: ‘how can you tell if your tagging server is doing what it is supposed to?’

Consultancy.nl interviewed our Nissreen, Gianni and Yannick about their experiences on Digital Power's tracking and analytics traineeship. What attracted them to the traineeship? What is the Digital Power company culture like? What project are you running now? What are the highlights and what is the mentoring like?

An essential part of Otis's business operations is the maintenance of their elevators. To time this effectively and proactively inform customers about the status of their elevator, Otis wanted to implement continuous monitoring. They saw great potential in predictive maintenance and remote maintenance.

MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.

There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bigger plans towards a more privacy-centric and vendor-agnostic way of data collection. They enlisted our help to support them with the transition from Universal Analytics 360 to GA4.

Valk Digital, an internet company, aimed to adopt a more data-driven approach. The marketing team was already discussing all the data weekly using an Excel spreadsheet, but due to manual data input, it was time-consuming and more likely to fail. There was a need for an automated, future-proof approach based on reliable data.

July got off to a rocky start. First, we saw the Swedish Data Protection Agency (DPA) issued a warning to stop using Google Analytics due to the risks posed to privacy under the lack of an adequacy decision for EU-US data transfers. In the same week, the EU Commission reached an adequacy decision with the US for the third time. Can you now finally share personal data for all purposes with US based organisations or should you change course?

How does the Tracking & Analytics traineeship work in practice? When do you start working on real challenges for clients? And how can you develop yourself during this traineeship? Our trainee Nadine Spijker will tell you more about it.

To make informed decisions, insights into your business performance are essential. Various analysis and visualisation tools are available to assist you. The best tool for your company depends on your specific needs. In this blog, we discuss the pros and cons of 6 popular tools: Google Analytics, Adobe Analytics, Piwik PRO, PowerBI, Looker Studio, and Tableau.

What does the Tracking & Analytics traineeship look like in practice? When do you start working on real challenges for clients? And how can you develop yourself in this traineeship? Our trainee Jasper van der Meer tells us more about it.

FrieslandCampina Global facilitates local teams in Europe, Asia, and Africa. They want to gain a better understanding of the market and provide the teams with new insights. The goals are to strengthen their competitive position and to identify new opportunities for expansion.

The world of web analytics is constantly changing due to technological and legal developments. One significant event in the field of technical web analytics is the introduction of server-side tracking, which allows companies to have full control over their data flows.

The world of data is continuously shifting and so are its corresponding jobs and responsibilities within data teams. With this, an up-and-coming role appeared on the horizon: the Analytics Engineer.

As of 1 July 2023, Google Universal Analytics (UA or GA3) will stop processing data. More and more companies are therefore transitioning to GA4. Unfortunately, historical data from GA3 is not visible in GA4, and if you don't want to lose the data, you must extract everything from UA before 1 July 2024. After that, it will no longer be possible.

From 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 year of historical data for UA360's sunset. This allowed Wehkamp to compare the data in UA360 and in GA4. A key desire was to migrate the measurements as-is.

On 14 October 2020, Google launched the new version of Analytics: Google Analytics 4 (GA4). Soon after the launch, it became clear that a number of important functionalities from Universal Analytics (GA3) were missing, and therefore the time to switch seemed far away. Fortunately, we see that the development team on the side of Google has not been idle. Some nice features have since been introduced within GA4 that have narrowed the gap between GA3 and GA4. This article answers the questions that are increasingly being asked about GA4.

ABN AMRO partnered with our team to create a standardised digital data layer, addressing challenges with uniformity, reliability, and efficiency in their migration to a new analytics platform. The new standard allows for consistent tagging of all online components, leading to improved tagging management and reliable digital data for future use.

If you want to keep track of free statistics about website visitors and their behaviour on your website, you will quickly turn to Google Analytics. With the free version of Universal Analytics (better known as GA3), it only takes a few minutes to set up basic metrics such as users, sessions and pageviews. For more extensive analyses, you have the paid version Google Analytics 360. As of July 2023, GA3 will no longer be supported by Google. Time to switch to the new GA4. Read all about the pros and cons of the new Google Analytics in this article.

In this video, you will find out what a job as a Data Analyst looks like! What does a working week look like, which clients do our Data Analysts work for and what makes working so much fun? Dennis likes to tell you more about it!

Did the following scenario happen to you last week? While enjoying your morning coffee, you take a look at your pride and joy: a meticulously created Looker Studio dashboard built with the GA4 connector. You rub the sleep from your eyes and see your charts are all broken. Frantic phone calls from colleagues are pouring in. What is happening? Find out in this post what the consequences of Google’s newly imposed quota on the Google Analytics Data API are.

Univé is a Dutch insurance company that offers insurance, financial products, and services to both consumers and businesses. The company is focused on providing high-quality service and helping customers make responsible financial decisions. Since 2014, we have been working closely with Univé.

The end date for using Universal Analytics is getting closer and closer. Many companies have been collecting data in Google Analytics 4 (hereafter; GA4) for some time now. The next step is to visualise GA4 data in the right way. This process raises new questions. "When do I visualise my data in GA4 explore?" and "How do I deal with the quota limits for Looker Studio if I want to make GA4 data insightful?". Our decision tree will help you make the right choices.

What does a position as a Data Analyst look like in practice? What kind of work do you do? And what skills do you need? Jelmer, a Data Analyst at Digital Power, tells us more about this in the 'From data to action' podcast! Listen to the podcast or read it in the article below.

An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.

What does the Tracking & Analytics traineeship look like in practice? When do you start working on real issues for clients? And how can you develop yourself in this traineeship? Our trainee Bob Wassenaar tells us more about it in the 'From data to action' podcast. Listen to the podcast or find out all about it in the article below.

How do you find out what you want, and what do you look for in job vacancies? Will you opt for a big or small company, consultancy firm or something else? These are some of the questions that our graduation intern Stijn had to face. He entered into discussions with his colleagues to find answers to these questions. The result? The Data Choice Cast! In this podcast, Stijn asks all his pressing questions and receives tips that help him (and hopefully you, too) to make the right choice for a job in the data world.

A new group of trainees Tracking & Analytics will start soon. They will be trained as Technical Web Analysts and can become part of the Digital Power team after their traineeship. But what does a Technical Web Analyst (not) do and what can you expect from this traineeship? In this podcast, Marloes interviews her colleague Jos on this topic.

"There are three kinds of lies: lies, blatant lies, and statistics," said former UK Prime Minister Benjamin Disraeli. This also often applies to the use of data, because you cannot blindly trust data if you do not know the background.

On February 10, 2022, the Digital Power Datahub and the Partos Digital Lab together kicked off the Data Awareness series with the Intro to Data Awareness. This series of 6 training courses develops the Datahub especially for the members of Partos; non-profits in the development cooperation industry. The aim of the series is to make development cooperation specialists data-wise, so that they can make and measure more impact.

The Designathon Works foundation organises Design Hackathons (Designathons) for children aged 8 to 12. The target? Teaching children from all over the world skills to become a 'changemaker'. They are challenged to design solutions for a better world, for example to combat climate change. From the Datahub, we helped Designathon Works fine-tune the impact measurements free of charge. We also made a first move towards automating data collection, analysis and visualisation.

You are almost done with your studies and looking for an employer that offers you the opportunity to learn everything about the field of data. Or you are no longer challenged in your current position and would like to become more technical. In both cases, you do not want to follow unpaid courses, but you would like to get started as soon as possible for real customers, with a serious salary. Does this sound familiar? Then these data traineeships are really something for you.

FysioHolland is an umbrella organisation for physiotherapists in the Netherlands. A central service team relieves therapists of additional work, so that they can mainly focus on providing the best care. In addition to organic growth, FysioHolland is connecting new practices to the organisation. Each of these has its own systems, work processes and treatment codes. This has made FysioHolland's data management large and complex.

As a data professional you never stop learning. Your field is developing at lightning speed and you have to continuously develop yourself to keep up. In recent years, for example, new functions have been created such as Data Scientist and Data Engineer. There is also an increasing need for data professionals who can code. But how do you learn to code in Javascript? We developed an internal training programme for this.

The well-known Dutch band HAEVN was unable to perform due to the corona measures. In order to make the most of their time, they wanted to optimise their new website and webshop. They sell merchandise, CDs and LPs through their Shopify webshop. Fans can also download concert films there. The HAEVN team themselves had little knowledge of data-driven website optimisation and asked us for help.

Cookies. This word comes up a lot in the world of marketing and online analytics. But what exactly are those cookies? And are there different types of cookies?

With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.

The outbreak of the corona pandemic in early 2020 has turned the world upside down. In addition to countless infections, hospitalisations and deaths, we also saw an outbreak of violence in many countries. Citizens took to the streets, sometimes violently, to protest against the measures taken, but domestic violence also increased in many places and fear and frustration played a role in racism.

Dienst Testen is a crisis organisation created during the corona pandemic. Under the banner of the Ministry of Health, Welfare and Sport (VWS), Dienst Testen ensures that everyone in the Netherlands can be tested quickly and reliably. Dienst Testen does this in collaboration with the municipal health services (GGDs) and laboratories. To quickly gain insight into the corona test figures in the Netherlands, Dienst Testen asked us and a number of other data consultancy parties to create dashboards in collaboration.

KPN's Team Digital wondered whether more value could be gained from their existing customers. Using the available data, we looked at where – within the existing online customer journeys – there were opportunities for cross-selling and upsell.

For some time now, we have been assisting PostNL's customer service department with the optimisation of their online service & contact environment. Various pilots showed that there was also a lot of potential in improving the offline service.

In our field we are regularly asked whether we want to help organsations to work data-driven. To answer and help with this, it is important to understand how we look at the explanation of data-driven working. At Digital Power, we assume that data-driven working is equivalent to making decisions based on data. Although this may seem like a simple description, there is much more to it!

Whereas conversion rate optimisation (CRO) used to be mainly in the E-commerce focus, we now see its application in all kinds of forms and fields. The focus here is on improving a particular conversion goal. Whatever your goal is for your organisation or team, CRO requires a good approach. This e-book will help you get started.

Every day, we collect data. Think of customer data, website visitor behaviour, information about conversions through all your off- and online channels and the performance of different teams within your organisation. But how do you use that data effectively?

If you use BigQuery, whether or not in combination with Google Data Studio, it is useful to keep track of your query costs. You also want to know which queries contribute the most to this. In this article we explain how your BiqQuery costs are generated and how you manage them as efficiently as possible.

The Municipality of Utrecht collects a lot of data from contact moments with citizens. This includes anonymous visitor behaviour on the website and online applications, but also phone calls to the Customer Contact Center, messages via webcare and physical appointments at the municipal desk.

DIGIWEDO specialises in designing and developing responsive websites, web shops and web applications for SMEs (MKB). They regularly receive questions from customers about how to collect, visualise and/or analyse data in the right way. DIGIWEDO does not yet offer any services in the field of data. They asked us to think about how they could expand their existing services when it comes to advice in the field of data-driven working. Within a week, using our data pressure cooker we proposed a clear plan that helps DIGIWEDO to meet customer needs.

Are you going to make decisions based on data? Then you have to ensure that your data quality is in order. Good documentation according to a clear process is essential here. Why and how? You can read it in this article.

Eneco customers can enter into or change an energy contract via the website, but also purchase a charging station or hire an energy coach, for example. Eneco wanted to bring in more expertise regarding the field of digital analytics. We helped Eneco find an extra Web analyst with whom this ambition could be fulfilled.

Our team follows the news about the corona dashboard of the Dutch National Institute for Public Health and the Environment (RIVM) with great interest. Creating such a dashboard is quite easy if the data is available. But how do you analyse and interpret it? Our Data Analysts will explain it to you.

There's no denying it. We all work with data and we generate huge amounts of new data every day. The data on our supermarket customer card, the disposal of household waste at the smart container, checking in with public transport, the number of hours our TV is on or refilling our parking meter. But how do you use that data effectively?

In times of the coronavirus (COVID-19), a good overview of the patients in the scaled-up intensive care of the Utrecht medical centre is vital. Employees must be able to view patient characteristics, the most current lab readings and the course of patients' vital signs at a glance. In addition, up-to-date insight into the bed occupancy per department and the capacity of the nursing staff is required. We immediately got started to provide the necessary insights for UMC Utrecht. As a way of also contributing in these times of crisis, we offered our hours free of charge.

Univé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/change insurance policies and report damages via the App. They asked our Data Analysts to make the new funnels measurable.

A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you tips to keep in mind when setting up GTM. This allows you to collect reliable and usable data, and you will be less dependent on your web developers.

On the one hand, large amounts of available data are wonderful: after all, you can learn a lot from it. In practice, however, many organisations collect much more data than necessary. They often have so much information that they don't know what to look for. Or relevant data is actually collected, but it is not used optimally as input for decisions.

Venturn's consultants are active in the maritime and logistics sectors. The service provider itself organises soft skills training for their employees. In addition, there was a need for training in the field of data-driven work. Venturn asked us to develop tailor-made data training.

Fietsvoordeelshop has seven physical stores and a webshop. It is one of the most successful bike shops at the moment. In the field of data, the bicycle shop mainly worked with Excel. This means that a lot was done manually, every week. Due to the growth of the organisation and the increasing number of processes, the Excel file became increasingly large and unclear. Fietsvoordeelshop asked us to demonstrate with a data pressure cooker of five days that data-driven work could be of added value.

From 'ethical data to doing' is easier said than done. Some of the ethical considerations in the field of working with data are laid down in the Privacy Act (GDPR). Depending on the context, there are many more questions to ask ourselves. If something is legal, this does not automatically mean that it is also ethically responsible.

Nuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In addition, there was insufficient knowledge and capacity within the department to maintain the Analytics. The energy supplier asked for our help to support them in re-establishing the tagging and analytics of Mijn Vattenfall.

The Internet of Things (IoT) system from Philips Hue, part of lighting manufacturer Signify, includes a mobile app. This allows end users to control their smart-home lamps both locally and remotely. They rate their experiences with the mobile app and the rest of the IoT system via Google Play or the App Store. Due to the large number of ratings and reviews, it is time-consuming to analyse them manually and recognise recurring themes.

Within KPN, one team is responsible for the implementation of Adobe Analytics, the Digital Performance team. Due to the working method that had developed before the formation of this team, the specialists did not work together optimally.

Following a reorganisation and introduction of new strategic propositions, the main targets on the Consumers' Association website were no longer structurally maintained. Several reports from different systems were circulating. Different teams also worked on various, sometimes conflicting objectives. Working with Deloitte, we provided insight into website achievements in an accessible way and instituted a process for continuous improvement of these achievements.

Every company collects data. But what exactly is data analytics? Why do companies collect data? Why are they investing in data analytics? And what can you do with it yourself? Let us explain.

Data analysis leads to clear, action-oriented insights that ensure the right decisions are made. At least, that's how it should go. To the frustration of many Data Analysts, they view carefully presented insights but little reflected in concrete actions.

RetailTrends is a family business with a media platform for retailers. Over the years, the company has developed from a publisher of a single print magazine to a multimedia platform. This consists of two websites with news and background articles about the industry; a print magazine; an online magazine; and events. Interested parties are kept informed via various newsletters and social media channels. Some of the content is only accessible to members.

The Van Gogh Museum is the most visited museum in the Netherlands. More than 2.2 million people visited the museum in 2017. Data is collected from all those people. Data from the website and other online marketing channels, but also offline data from ticket sales at the box office, for example.

ONE Business websites allow users to buy subscriptions to various magazines. The online sales funnel can hereby be dynamically divided for each offer. For example, it is possible to give users free term choices or to limit them to a specific offer. Because the sales funnel is dynamic, it is impossible with the standard Google Analytics implementation to gain good insight into the customer journey. ONE Business asked us to provide insight into where people opt out and why. This will enable them to optimise the funnel for more online conversions.

Organisations collect as much data as possible to map out the Customer Journey. After analysis, this combination of quantitative and qualitative data provides insight into the what and why of customers or visitors. These insights should prompt action. It is important to communicate the insights well, so that the right actions are taken. You can do that with storytelling.

Elsevierweekblad.nl is an online platform with news, opinion and background information. Various authors write articles on a variety of relevant topics on a daily basis. Elsevier Weekblad wanted to get a better grip on the content formula behind this. This required insight into the extent to which the types of content contribute to reach, engagement and sales of subscriptions.

'How do we reduce the number of calls to customer service asking: where is my package?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this PostNL challenge.

'How do we extract more relevant insights from our data using Google Analytics?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Nespresso challenge.

To have a good overview of the results of multiple websites at the same time, you need a clear structure as a basis. RNW Media has several project websites, some of which are available in different languages. Our own web development team is responsible for the build and maintenance of this. They set to work with a building block model for building new websites. We were asked to provide a structural solution for measuring all websites.

Various departments within Univé made decisions based on data from multiple data sources and separate reports. As a result, each department made decisions based on different information. The departments were also not always aware of each other's performance. We investigated how the integration of the data sources using the Microsoft Power BI visualisation tool could improve decision-making.

Vodafone started a 3-month 'digital boost' project with the aim of improving the conversion of the online shop. The project team consisted of external digital professionals, each with their own specialism. As part of this project, we set up an A/B test environment with the aim of improving the user experience and thus increasing conversion.