Technical Web Analytics

Technical Web Analyst at work

Implement online analytics and other digital tracking to measure what you want to know.

Setting up Web Data Architecture?

Analytics Framework

Define the key goals of the business and website; we map out what you want to know with a KPI Framework. For structured data collection, we establish an Analytics Framework. Which values should be sent at what time and what should the data layer look like?

Implementing web analytics? 

Analytics tool configuration 

When it is apparent what needs to be measured, we configure the measurements via a Tag Management System. We do this for websites as well as apps. We also configure the Analytics tool ourselves. With a strong focus on data quality, our Technical Web Analysts establish an implementation you can rely on. An additional advantage is that you are less dependent on your web developers.

Technical Web Analysts in a discussion

Setting up another tracking? 

Marketing pixels, apps, CDP's, DMP's

In addition to Web Analytics, we can also implement marketing pixels for you. We integrate other tools (such as A/B testing and user feedback) through your Tag Management System. Our technical specialists can also handle Customer Data Platforms and Data Management Platforms.

Measure what you want to know

We make sure you don't measure for the sake of measuring, but measure what you need to know to achieve your objectives. Zev is happy to tell you more!

Our Technical Web Analysts have worked on:

Google Analytics logo

Implementation of Google Analytics 4

An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.

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A new tagging structure for the App and website

Univé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/change insurance policies and report damages via the App. They asked our Data Analysts to make the new funnels measurable.

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A structured, scalable tag plan for Mijn Vattenfall

Nuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In addition, there was insufficient knowledge and capacity within the department to maintain the Analytics. The energy supplier asked for our help to support them in re-establishing the tagging and analytics of Mijn Vattenfall.

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Standardise Adobe Analytics implementation for complete insight into the customer journey

Within KPN, one team is responsible for the implementation of Adobe Analytics, the Digital Performance team. Due to the working method that had developed before the formation of this team, the specialists did not work together optimally.

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Join our team as a Technical Web Analyst

By means of tagging, ensure that our clients' websites and their usage are tested with high data quality.

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Be inspired about Technical Web Analytics

Are your Looker Studio dashboards suddenly breaking down?

Did the following scenario happen to you last week? While enjoying your morning coffee you take a look at your pride and joy: a meticulously created Looker Studio dashboard built with the GA4 connector. You rub the sleep from your eyes and see your charts are all broken. Frantic phone calls from colleagues are pouring in. What is happening? Find out in this post what the consequences of Google’s newly imposed quota on the Looker Studio GA4 connector are.

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Google Analytics logo

Implementation of Google Analytics 4

An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.

Read more

Measure ecommerce events in GA4 and Universal Analytics with only the updated datalayer pushes

With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.

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The impact of ITP on analytics and the user experience​

Intelligent Tracking Prevention (ITP) was launched by Apple in 2017 in an effort to restore "the balance the balance between privacy and the need for on-device data storage". With Intelligent Tracking Prevention, Apple aims to reduce cross-site tracking (following users across websites) by limiting the use of cookies. Find out what this means for you.

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Deviating transaction figures: what are they and where do they come from?

“How many transactions did we have last week? "Let's see… Our back office says 12,000, our data warehouse says 15,000 and Google Analytics shows 11,000. "How is that possible? If different systems register and report transactions (such as back office systems, data warehouses and Web Analytics tools), you would expect the same number of orders to be registered everywhere. In practice, the numbers often do not match. Where do these differences come from?

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What is Tagbird, what do you use it for, and what can you do with it?

Tagbird is a Chrome extension developed by Digital Power. You can download it from the Chrome Web Store and add it to your browser. It is a debug/visualisation tool that provides a simple and clear insight into, among other things, the data layer, tag management events and analytics requests of a website. So you can quickly and easily test your entire analytics implementation with Tagbird.

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How do I set up Google Tag Manager?

A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you tips to keep in mind when setting up GTM. This allows you to collect reliable and usable data, and you will be less dependent on your web developers.

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