Your Technical Web Analytics partner
Implement online analytics and other digital tracking to be able to measure what you want to know.
Find the solution that fits your question
Web data architecture
Map your goals and metrics using a KPI framework and structure your data collection with an analytics framework. Determine which values should be sent at what time and how the data layer should be structured.
Web analytics
Based on a tag plan, set up measurements for your websites and/or apps using a tag management system. With a strong focus on data quality, our Technical Web Analysts will implement a setup that you can build on.
Server-side tracking
Gain comprehensive insights into user interactions on your website. With our extensive expertise, we tailor an implementation specifically for you. This allows you to allocate your resources efficiently and maintain control over your costs.
Setting up another tracking?
We can implement marketing pixels for you and integrate other tools (such as A/B testing and user feedback) through your Tag Management System. You can also rely on us for Customer Data Platforms and Data Management Platforms.
Technical Web Analytics challenges we can solve for you
Implementation of e-commerce tracking for Google Analytics 4
MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.
Transitioning from Universal Analytics 360 to Google Analytics 4 and Streamlining Data Analysis
There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bigger plans towards a more privacy-centric and vendor-agnostic way of data collection. They enlisted our help to support them with the transition from Universal Analytics 360 to GA4.
Future-proof migration to GA4
From 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 year of historical data for UA360's sunset. This allowed Wehkamp to compare the data in UA360 and in GA4. A key desire was to migrate the measurements as-is.
Implementing a standardised digital data layer
ABN AMRO partnered with our team to create a standardised digital data layer, addressing challenges with uniformity, reliability, and efficiency in their migration to a new analytics platform. The new standard allows for consistent tagging of all online components, leading to improved tagging management and reliable digital data for future use.
Integration web and app data contributes to a 360-degree customer view
Univé is a Dutch insurance company that offers insurance, financial products, and services to both consumers and businesses. The company is focused on providing high-quality service and helping customers make responsible financial decisions. Since 2014, we have been working closely with Univé.
Implementation of Google Analytics 4
An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.
A new tagging structure for the App and website
Univé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/change insurance policies and report damages via the App. They asked our Data Analysts to make the new funnels measurable.
A structured, scalable tag plan for Mijn Vattenfall
Nuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In addition, there was insufficient knowledge and capacity within the department to maintain the Analytics. The energy supplier asked for our help to support them in re-establishing the tagging and analytics of Mijn Vattenfall.
Standardise Adobe Analytics implementation for complete insight into the customer journey
Within KPN, one team is responsible for the implementation of Adobe Analytics, the Digital Performance team. Due to the working method that had developed before the formation of this team, the specialists did not work together optimally.
Q&A about Technical Web Analytics
We'd be happy to discuss your needs, even when you're not exactly sure what you need.
schedule an online meeting- As a data consultancy, we have extensive knowledge of online analytics and other digital tracking.
- With our broad experience in various industries, we also understand your business.
- Our team of over 30 Technical Web Analysts covers many tools and technologies available in the market.
- We build an infrastructure with a good foundation to track the right data. In addition, we can streamline web and app tracking. This way, your data is of high quality and you get actionable insights.
- We enjoy working with certain software or tools, but remain flexible and are not restricted by contractual agreements. Also, we provide independent advice and find the right software and tools to suit your organisation.
- In addition to Technical Web Analytics, our services include implementing data solutions by specialists in Research, Data Strategy, Customer Experience, Data Science, Data Analytics, and Data Engineering. Read more about our expertises.
Resolving your data challenge in project form, with a deadline and a clear budget, is possible. Would you prefer more flexibility? You can also hire our consultants on a flexible basis.
Do you want to elevate the knowledge of your own staff? Our Data Academy offers subject-specific training and inspirational sessions to help you increase support within your organisation.
To align as closely as possible with your organisation and requirements, we build a custom solution for you. We adapt our approach accordingly. Here's an overview of what you can expect:
- Our technical specialists engage in discussions about your current infrastructure. We discuss your needs and technical requirements. If you're not yet certain about your exact requirements, our research team can assist you in defining your problem. We can also help shape your data strategy initially.
- Once your challenge is defined, you will receive a technical proposal for a custom solution that seamlessly integrates with your existing processes.
- In close collaboration with your team, we handle the implementation from A to Z. If you prefer, one of our project managers can handle coordination and scheduling. Comprehensive documentation and knowledge transfer are naturally included.
We'd be happy to discuss the approach that suits you best.
Considering contacting us? We can imagine that you'd like to know what is coming next.
One of our Business Managers will guide you through 6 steps. We wrote a short article about it!
Measure what you want to know
We make sure you don't measure for the sake of measuring, but measure what you need to know to achieve your objectives. Stefan is happy to tell you more!
Business Manager+31(0)20 308 43 90+31(0)6 33 65 99 17stefan.put@digital-power.com
Be inspired about Technical Web Analytics
How can you tell if your GTM tagging server works?
There are reasons abound for deploying a tagging server on your website. This blog will not be about why it makes sense (or why perhaps in your case it doesn’t) to use server-side tagging. Instead we will jump forward in time and ask ourselves another pertinent question: ‘how can you tell if your tagging server is doing what it is supposed to?’
What to do about broken Looker Studio dashboards?
Did the following scenario happen to you last week? While enjoying your morning coffee, you take a look at your pride and joy: a meticulously created Looker Studio dashboard built with the GA4 connector. You rub the sleep from your eyes and see your charts are all broken. Frantic phone calls from colleagues are pouring in. What is happening? Find out in this post what the consequences of Google’s newly imposed quota on the Google Analytics Data API are.
Implementation of Google Analytics 4
An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.
Measure ecommerce events in GA4 and Universal Analytics with only the updated datalayer pushes
With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.
The impact of ITP on analytics and the user experience
Intelligent Tracking Prevention (ITP) was launched by Apple in 2017 in an effort to restore "the balance the balance between privacy and the need for on-device data storage". With Intelligent Tracking Prevention, Apple aims to reduce cross-site tracking (following users across websites) by limiting the use of cookies. Find out what this means for you.
Deviating transaction figures: what are they and where do they come from?
“How many transactions did we have last week? "Let's see… Our back office says 12,000, our data warehouse says 15,000 and Google Analytics shows 11,000. "How is that possible? If different systems register and report transactions (such as back office systems, data warehouses and Web Analytics tools), you would expect the same number of orders to be registered everywhere. In practice, the numbers often do not match. Where do these differences come from?
What is Tagbird, what do you use it for, and what can you do with it?
Tagbird is a Chrome extension developed by Digital Power. You can download it from the Chrome Web Store and add it to your browser. It is a debug/visualisation tool that provides a simple and clear insight into, among other things, the data layer, tag management events and analytics requests of a website. So you can quickly and easily test your entire analytics implementation with Tagbird.
How do I set up Google Tag Manager?
A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you tips to keep in mind when setting up GTM. This allows you to collect reliable and usable data, and you will be less dependent on your web developers.
EU-US data transfers, three times a charm or not?
July got off to a rocky start. First, we saw the Swedish Data Protection Agency (DPA) issued a warning to stop using Google Analytics due to the risks posed to privacy under the lack of an adequacy decision for EU-US data transfers. In the same week, the EU Commission reached an adequacy decision with the US for the third time. Can you now finally share personal data for all purposes with US based organisations or should you change course?
How do you collect data while protecting the privacy of EU citizens?
The world of web analytics is constantly changing due to technological and legal developments. One significant event in the field of technical web analytics is the introduction of server-side tagging, which allows companies to have full control over their data flows.
Switching from Universal Analytics to Google Analytics 4 (GA4)
On 14 October 2020, Google launched the new version of Analytics: Google Analytics 4 (GA4). Soon after the launch, it became clear that a number of important functionalities from Universal Analytics (GA3) were missing, and therefore the time to switch seemed far away. Fortunately, we see that the development team on the side of Google has not been idle. Some nice features have since been introduced within GA4 that have narrowed the gap between GA3 and GA4. This article answers the questions that are increasingly being asked about GA4.