From data to action with Digital Power, your data partner

Contact us for transparant data advice
digital power data consultancy agency

As an award-winning data consultancy agency, we can help you solve every data issue. Do you really want to make an impact? Let's get in touch!

Nice to meet you!

Decisions based on high quality data lead to the best achievements. Data, however, is just the basis of such a decision and never the final result. You need to collect, structure, interpret and translate the right data into actions in order to achieve your goals. Together we will help you get on track.

- René de Boer, CEO, Digital Power

Digital Power team in 2021

These clients enjoy working with us

Shall we face this kind of challenges together?

iphone with spotify music

Converting billions of streams into actionable insights with a new data & analytics platform

Merlin is the largest digital music licensing partner for independent labels, distributors, and other rightholders. Merlin’s members represent 15% of the global recorded music market. The company has deals in place with Apple, Facebook, Spotify, YouTube, and 40 other innovative digital platforms around the world for its’ member’s recordings. The Merlin team tracks payments and usage reports from digital partners while ensuring that their members are paid and reported to accurately, efficiently, and consistently.

Read more
young person filling in a survey

Rapid analysis of a survey with both closed and open-ended questions

Nationale Jeugdraad is an umbrella organisation for 35 Dutch youth organisations. To gain a thorough understanding of youth behavior and opinions, they conducted a survey among a large group of young people. As they did not have the appropriate personnel available themselves, they enlisted our assistance.

Read more
GA4

Implementation of e-commerce tracking for Google Analytics 4

MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.

Read more
potatoes

Valuable insights from Microsoft Dynamics 365

Agrico is a cooperative of potato growers. They cultivate potatoes for various purposes such as consumption and planting future crops. These potatoes are exported worldwide through various subsidiaries. All logistical and operational data is stored in their ERP system, Microsoft Dynamics 365. Due to the complexity of this system with its many features, the data is not suitable for direct use in reporting. Agrico asked us to help make their ERP data understandable and develop clear reports.

Read more
Analists working on GA4

Transitioning from Universal Analytics 360 to Google Analytics 4 and Streamlining Data Analysis

There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bigger plans towards a more privacy-centric and vendor-agnostic way of data collection. They enlisted our help to support them with the transition from Universal Analytics 360 to GA4.

Read more
Hotel Valk

Optimisation of marketing activities through an integrated dashboard

Valk Digital, an internet company, aimed to adopt a more data-driven approach. The marketing team was already discussing all the data weekly using an Excel spreadsheet, but due to manual data input, it was time-consuming and more likely to fail. There was a need for an automated, future-proof approach based on reliable data.

Read more
Gemeente Den Haag

Enhanced customer journey through process mining

The City of The Hague was seeking a partner to assist them with their web analysis. In doing so, they had a central goal: to investigate the performance of their future new website and identify opportunities for further optimisation. They enlisted our help to establish and execute the process.

Read more
telco background

Lean Six Sigma project for optimisation of change management process

A Dutch telecom provider sought to examine and enhance their change management process using Lean Six Sigma. The objective was to maximise successful changes in hardware and software, evaluate risks, inform customers, and conduct assessments. The telco aimed to strengthen operational stability, streamline network and IT maintenance, foster innovation, and optimise service delivery.

Read more
cow

Insights into market dynamics for a stronger competitive position

FrieslandCampina Global facilitates local teams in Europe, Asia, and Africa. They want to gain a better understanding of the market and provide the teams with new insights. The goals are to strengthen their competitive position and to identify new opportunities for expansion.

Read more
kwf header

Optimal user experience for Memoriam Platform

KWF is a Dutch charity dedicated to fighting cancer. The organisation was working on the development of a Memoriam Platform. This is a new initiative to create personalised memorial pages for the deceased. On these pages, donations can be made to KWF.

Read more
consultants in a conversation

Comprehensive customer data overview through data warehouse

One of the largest professional service providers in the Netherlands aims to achieve a comprehensive overview of their customer data. They wanted to build a data warehouse or Customer Data Platform (CDP) for this purpose and asked for our help.

Read more
research consultants talking to each other

Evaluating brand alignment website with user perception

In October 2022 we launched our new website, in a fresh design style. We asked our partner Kaliber to update our branding and website with a design that fits our brand values. After the website went live, we wanted to know if they succeeded at this. Therefore, our own research consultants designed and conducted a research study to evaluate the effectiveness of the new design in conveying our intended brand values and message.

Read more
wehkamp

Future-proof migration to GA4

From 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 year of historical data for UA360's sunset. This allowed Wehkamp to compare the data in UA360 and in GA4. A key desire was to migrate the measurements as-is.

Read more
woman shopping online

A standardised way of processing data using dbt

One of the largest online shops in the Netherlands wanted to develop a standardised way of data processing within one of its data teams. All data was stored in the scalable cloud data warehouse Google BigQuery. Large amounts of data were available within this platform regarding orders, products, marketing, returns, customer cases and partners.

Read more

Getting started with your data strategy

How does all the data you collect effectively contribute to achieving the organisational goals? Few organisations actually succeed in converting insights from their data into results. As a data consultancy firm, we regularly talk to organisations that are overwhelmed by the vast array of tools and the large amount of data, and can no longer see the wood for the trees. Does this sound familiar? The development and implementation of a well-thought-out data strategy will help you regain control.

Read more

Implementing a standardised digital data layer

ABN AMRO partnered with our team to create a standardized digital data layer, addressing challenges with uniformity, reliability, and efficiency in their migration to a new analytics platform. The new standard allows for consistent tagging of all online components, leading to improved tagging management and reliable digital data for future use.

Read more

A fully automated data import pipeline

Stichting Donateursbelangen aims to strengthen trust between donors and charities. They believe that that trust is based on collecting money honestly, openly, transparently and respectfully. At the same time effectively using the raised donation funds to make an impact. To further this goal, Stichting Donateursbelangen wants to share information about charities with donors through their own search engine.

Read more
unive blog

Integration web and app data contributes to a 360-degree customer view

Univé is a Dutch insurance company that offers insurance, financial products, and services to both consumers and businesses. The company is focused on providing high-quality service and helping customers make responsible financial decisions. Since 2014, we have been working closely with Univé.

Read more
doctor with stethoscope

Target group research for new website

The organisation Doctors of the World offers medical assistance to people in a vulnerable position. They often do not know how to find their way in the Dutch healthcare system. Doctors of the World helps them with this. One of the channels to get informed about the work of Doctors of the World is the website, which will be redesigned.

Read more
dutch cyclist

Better public services based on a research cycle

Dutch citizens living, working or studying abroad must also take care of things like renewing their passports, arranging tax issues and pension with the Dutch government. This can be something of a challenge by being far away from the Netherlands, due to fragmentation of services, time difference and different situations. In a project which lasted from 2018-2022, the Ministry of Foreign Affairs therefore worked together with 12 implementing organisations (e.g. Tax and Customs Administration and RDW) on government-wide access to public services. The service is called Netherlands Worldwide (NWW). NWW is accessible 24/7 on the website, and direct customer contact channels such as telephone, WhatsApp and email.

Read more
Google Analytics logo

Implementation of Google Analytics 4

An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.

Read more
windmills

Data-driven web and customer experience optimisation

Eneco customers can enter into or change an energy contract via the website, but also purchase a charging station or hire an energy coach, for example. Eneco wanted to bring in more expertise regarding the field of digital analytics. We helped Eneco find an extra Web analyst with whom this ambition could be fulfilled.

Read more
covid test

Data-driven work in a crisis organisation

Dienst Testen is a crisis organisation created during the corona pandemic. Under the banner of the Ministry of Health, Welfare and Sport (VWS), Dienst Testen ensures that everyone in the Netherlands can be tested quickly and reliably. Dienst Testen does this in collaboration with the municipal health services (GGDs) and laboratories. To quickly gain insight into the corona test figures in the Netherlands, Dienst Testen asked us and a number of other data consultancy parties to create dashboards in collaboration.

Read more

A structured, scalable tag plan for Mijn Vattenfall

Nuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In addition, there was insufficient knowledge and capacity within the department to maintain the Analytics. The energy supplier asked for our help to support them in re-establishing the tagging and analytics of Mijn Vattenfall.

Read more
dutch highway

Reliable reporting using robust Python code

The National Road Traffic Data Portal (NDW) is a valuable resource for municipalities, provinces, and the national government to gain insight into traffic flows and improve infrastructure efficiency.

Read more
valk exclusief

Setting up a future-proof data infrastructure

Valk Exclusief is a chain of 4-star+ hotels with 43 hotels in the Netherlands. The hotel chain wants to offer guests a personal experience, both in the hotel and online.

Read more
data platform

A scalable data platform in Azure

TM Forum, an alliance of over 850 global companies, engaged our company as a data partner to identify and solve data-related challenges.

Read more
Children who participated in a designathon

Making impact measurable

The Designathon Works foundation organises Design Hackathons (Designathons) for children aged 8 to 12. The target? Teaching children from all over the world skills to become a 'changemaker'. They are challenged to design solutions for a better world, for example to combat climate change. From the Datahub, we helped Designathon Works fine-tune the impact measurements free of charge. We also made a first move towards automating data collection, analysis and visualisation.

Read more
fysioholland data

A well-organised data infrastructure

FysioHolland is an umbrella organisation for physiotherapists in the Netherlands. A central service team relieves therapists of additional work, so that they can mainly focus on providing the best care. In addition to organic growth, FysioHolland is connecting new practices to the organisation. Each of these has its own systems, work processes and treatment codes. This has made FysioHolland's data management large and complex.

Read more

Route to data-driven (co-)working

DIGIWEDO specialises in designing and developing responsive websites, web shops and web applications for SMEs (MKB). They regularly receive questions from customers about how to collect, visualise and/or analyse data in the right way. DIGIWEDO does not yet offer any services in the field of data. They asked us to think about how they could expand their existing services when it comes to advice in the field of data-driven working. Within a week, using our data pressure cooker we proposed a clear plan that helps DIGIWEDO to meet customer needs.

Read more
lake

Improved data quality thanks to a new data pipeline

At Royal HaskoningDHV, the number of requests from customers with Data Engineering issues continue to climb. The new department they have set up for this, is growing. So they asked us to temporarily offer their Data Engineering team more capacity. One of the issues we offered help with involved the Aa en Maas Water Authority.

Read more
data mental healthcare

Central data storage with a new data infrastructure

Dedimo is a collaboration of five mental healthcare initiatives. In order to continuously enhance the quality of their care, they organize internal processes more efficiently. Therefore, they use perceptions from the data that is internally available. Previously, they acquired the data themselves from different source systems with ad hoc scripts. They requested our help to make this process more robust, efficient and to further professionalise it. They asked us to facilitate the central storage of their data, located in a cloud data warehouse. The goal was to set up the data infrastructure within this environment, since they were already used to working with Google Cloud Platform (GCP).

Read more
fysioholland data

A well-organised data infrastructure

FysioHolland is an umbrella organisation for physiotherapists in the Netherlands. A central service team relieves therapists of additional work, so that they can mainly focus on providing the best care. In addition to organic growth, FysioHolland is connecting new practices to the organisation. Each of these has its own systems, work processes and treatment codes. This has made FysioHolland's data management large and complex.

Read more
Sky with clouds

Data-driven website optimisation

The well-known Dutch band HAEVN was unable to perform due to the corona measures. In order to make the most of their time, they wanted to optimise their new website and webshop. They sell merchandise, CDs and LPs through their Shopify webshop. Fans can also download concert films there. The HAEVN team themselves had little knowledge of data-driven website optimisation and asked us for help.

Read more
billboards

A scalable machine-learning platform for predicting billboard impressions

The Neuron provides a programmatic bidding platform to plan, buy and manage digital Out-Of-Home ads in real-time. They asked us to predict the number of expected impressions for digital advertising on billboards in a scalable and efficient way.

Read more
klm airplane

Measurable impact Service Design team on UX internal tools

KLM Digital Studio builds innovative digital solutions to make working at KLM more efficient, effective and enjoyable. One of the teams within Digital Studio, the Service Design team, is concerned with user experience. They conduct user research, build designs and test design ideas for new digital solutions. KLM asked us to provide insight into the impact of this team on the UX of its internal tools.

Read more
KPN colors

Provide insight into cross-sell and upsell opportunities

KPN's Team Digital wondered whether more value could be gained from their existing customers. Using the available data, we looked at where – within the existing online customer journeys – there were opportunities for cross-selling and upsell.

Read more

Higher customer satisfaction and increased conversion by setting up an A/B test environment

Vodafone started a 3-month 'digital boost' project with the aim of improving the conversion of the online shop. The project team consisted of external digital professionals, each with their own specialism. As part of this project, we set up an A/B test environment with the aim of improving the user experience and thus increasing conversion.

Read more

Ask us anything

Feel free to reach out if you have any other questions.

Contact us

How our clients experience our collaboration

Otis logo
Otis logo

Richard Hahlen, Manager Service Application Technology

This project has brought motivated and skilled people together. And in my 43 year career this project was one of the most challenging, rewarding and the one that brought so much bottom line added value for customers and Otis Remote Engineers. In Dutch: "this smells for more". This is just the beginning of a journey where Otis and Digital Power can join forces and make 1 + 1 = 3. Competitors: Get ready.

Merlin logo
Merlin logo

Charlie Lexton, COO

Merlin and Digital Power worked together to effectively deliver our Data Warehouse project. As a crucial initial step and prior to any “build”, Digital Power’s multi-disciplinary team took the time and care to understand our business and our project. They then worked with us collaboratively and flexibly to ensure timely delivery of a fully functioning data lake. We believe our work together will now deliver substantial value to our members over the coming years.

Venturn logo
Venturn logo

Niels van Geffen, Consultant | Executive PA

We've had the need to add a module on working with data to our Young Professionals Program for some time now. In our search for an external trainer, we came into contact with Digital Power. Thanks to the expertise and critical attitude of the Digital Power consultants, we received more than just the training we requested. The result was a pleasant collaboration and a well-founded training module that really matched our vision and goals.

google reviews
google reviews

Dino van Doorn

Worked with people from Digital Power at two different employers. Based on my experience at the first employer, I recommended hiring Digital Power at my second employer. In both cases the overall experience was great! The level of knowledge regarding data analytics and web tracking implementation is high. And if someone doesn't know a solution straight away, he/she can always tap into the shared knowledge/experience of all Digital Power's consultants.