Strengthening a data-driven mindset through tailored analytics training
Eneco
- Customer case
- Technical Web Analytics
- Data Analytics
- Customer Experience
Within Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perform analyses independently and make well-founded decisions.
Eneco aimed to:
- Reduce analysis lead times
- Decrease dependency on specialists
- Improve decision quality
- Build sustainable internal data knowledge
To achieve this, Eneco asked us in 2022 to develop a tailored analytics training programme that goes beyond one-off sessions and truly contributes to long-term capability building.
Approach
Instead of standalone sessions, we developed an integrated, tailored training programme aligned with Eneco’s knowledge level, daily practice, and ambitions.
1. Building the foundation
We started with the basics: what does data-driven working mean? What are KPIs? How do you collect data and what should you consider? This ensured a shared language across teams.
2. Deep dives per specialism
We then delivered advanced sessions, including:
- GA4 Basics
- GA4 Advanced
- Google Tag Manager Basics
- A/B Testing
- Hotjar & Usabilla
- BigQuery
Each session lasted 3–4 hours and was highly interactive, delivered in small groups and tailored to Eneco’s real-life use cases.
3. Learning by doing
Theory was directly applied in practice, including:
- Working with Eneco’s measurement plan
- Performing analyses in GA4
- Setting up A/B tests
- Connecting data in BigQuery
- Translating insights into optimisations
This approach not only builds knowledge, but also confidence and ownership within teams.
4. Keeping knowledge up to date
The original programme has evolved over time. We now deliver refresher trainings two to three times per year to cover new developments and sharpen existing knowledge.
The training is now also co-delivered by an internal Eneco data specialist, ensuring knowledge is structurally embedded within the organisation.
Result
The tailored analytics training strengthened both knowledge and operational effectiveness.
Key outcomes:
- Shorter lead times for analyses and optimisation
- Better substantiated marketing decisions through experimentation
- Increased team autonomy
- Improved collaboration between marketing, data, and development
- Future-proof knowledge of GA4, tagging, BigQuery, Hotjar, and Usabilla
Since 2022, over 90% of participants indicate they would recommend the training to colleagues, demonstrating clear practical impact.
How our client experiences the collaboration
René Stuifzand, Data Analytics Lead at Eneco
"Digital Power supports Eneco with tailored GA4 training sessions for designers, developers, product managers, and data analysts. After each session, we gather participant feedback. Since 2022, over 90% indicate they would recommend the training to colleagues, clear proof that combining expertise with personalisation leads to tangible impact."
Sander Knol, Expert Lead Analytics & Insights at Eneco
"For us, this collaboration felt like a genuine partnership. What I appreciated was that the training sessions were fully tailored, relevant and immediately applicable to all our specialists. Whether you’re a designer, developer or analyst, everyone was able to put what they’d learnt into practice straight away. In doing so, we’ve achieved our ambition: to strengthen our team’s operational digital capabilities."
Want to know more?
Stefan will be happy to talk to you about what we can do for you and your organisation as a data partner.
Commercial Manager Technical Web Analytics+31(0)20 308 43 90+31(0)6 33 65 99 17stefan.put@digital-power.com
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