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inspiration about data

NJR: Rapid analysis of a survey with both closed and open-ended question

Customer case
3 min

Nationale Jeugdraad is an umbrella organisation for 35 Dutch youth organisations. To gain a thorough understanding of youth behavior and opinions, they conducted a survey among a large group of young people. As they did not have the appropriate pers…

NJR: Rapid analysis of a survey with both closed and open-ended question

Replacing qualitative researchers with AI, a good decision?

Article
5 min

Artificial Intelligence seems capable of everything, and sometimes even better and faster than what we can do ourselves. Analysing qualitative data is a time-consuming task, and as researchers, we are curious if it can be done faster and easier. Doe…

Replacing qualitative researchers with AI, a good decision?

Webinar FrieslandCampina: Marketing Mix Modelling

Video
40 min

In this webinar, we discuss how MMM FrieslandCampina helps to understand the key drivers behind their sales. We as Digital Power - have helped them to set up MMM and embed it into their data-driven decision-making process.

Webinar FrieslandCampina: Marketing Mix Modelling

Insurance company: developing a commercial data strategy

Customer case
3 min

An insurance company approached us to assist in shaping their data strategy. Their aim was to achieve their goals and provide a seamless customer experience across all touchpoints.

Insurance company: developing a commercial data strategy

A new organisational structure to accommodate growth and culture

Article
6 min

Consultancy.nl interviewed our Operational Manager Robin, and Team Leads Andana, Max, and René about our operational structure. Following years of rapid growth, we re-tuned our organisational structure to accommodate our expansion.

A new organisational structure to accommodate growth and culture

Create structure in your data

Article
7 min

There are many different forms of data storage. In practice, a (relational) database, a data warehouse, and a data lake are the most commonly used and often confused with each other. In this article, you will read about what they entail and how to u…

Create structure in your data

How can you tell if your GTM tagging server works?

Article
5 min

There are reasons abound for deploying a tagging server on your website. This blog will not be about why it makes sense (or why perhaps in your case it doesn’t) to use server-side tagging. Instead we will jump forward in time and ask ourselves anoth…

How can you tell if your GTM tagging server works?

Migration to the cloud: How does this work in practice?

Article
5 min

In the past, all data from companies was stored locally in an on-premise environment. More and more companies are migrating their data infrastructure to the cloud. Cloud computing utilises servers managed and maintained by cloud service providers su…

Migration to the cloud: How does this work in practice?