The Municipality of The Hague wanted to use data-driven experiments to improve its services, for example by optimising the website so residents could complete more tasks independently. The web analytics team also wanted to make its contribution to t…
Municipality of the Hague: Better online services through a scalable experimentation programmeBy 2028, the world will generate 394 zettabytes of data a year, more than double the roughly 181 zettabytes produced in 2025 (IDC, cited by TechTarget). If you work in energy, you'll feel this shift more than most. Much of that data won't come from …
From smart meter data to real-time decisionsRetailer EyeCare Groep made the transition from an external to an internal marketing dashboard. This immediately served as the starting point for working more actively with data. Using a central dashboard as a basis, we guided the marketing team tow…
From dashboard to data-driven working: marketing team EyeCare Groep takes control of its own dataUnivé wanted to optimise its advertising campaigns based on approved insurance policies rather than submitted insurance applications. At the time, advertising platforms were optimised using insurance applications submitted by (potential) customers. …
Univé: Higher advertising ROI through conversion tracking in Google AdsDigital Power is a recognised implementation partner of Databricks, one of the world’s leading cloud platforms for data, analytics and AI. Through this partnership, the consultancy helps clients build scalable data and AI environments on the Databri…
How Digital Power and Databricks build scalable data and AI platforms togetherWithin Digital Power, we wanted to give Finance and Business Support more ownership of management dashboards and give Sales faster, independent access to relevant insights. With a simpler data model and Databricks Genie, users can now ask questions …
Answering data questions independently within minutes with conversational analyticsIn this monthly series, we share the latest trends, product updates and industry insights in AI, data and analytics that are most relevant to you. We look beyond the update itself and explain what these developments could mean for your organisation,…
Monthly Digital Insights – August 2026Every data activation programme starts with the same assumption: colleagues are not using data insights because they do not know how. The usual interventions, such as training and communication campaigns, then fail because they are designed to addre…
Resistance to data-driven working is not a knowledge problem: 5 psychological drivers you may be overlookingIn September 2023, Transavia asked us to evaluate their Customer Data Platform (CDP): did it still align with their marketing objectives, and was it future-proof considering the stricter regulations around third-party cookies?
Transavia: 400% faster time-to-market for new personalisation use casesIn June 2026, we celebrated our 10-year anniversary on Vlieland, aka ‘Vliebiza’. Watch the aftermovie to get a feel for our team spirit!
10-year anniversary Digital Power