Digital Power and SAS CI360 join forces to enable relevant customer interactions

Piano is evolving from a digital analytics platform into an AI-driven analytics and activation platform. At Piano Academy 2026 in Amsterdam, we saw how conversational analytics, contextual data and AI integrations are making data more accessible and actionable across organisations.

In this monthly series, we share the latest trends, product updates and industry insights in AI, data and analytics that are most relevant to you. We look beyond the update itself and explain what these developments could mean for your organisation, where they may create opportunities and how you can turn them into value.

Digital Power is a recognised implementation partner of Databricks, one of the world’s leading cloud platforms for data, analytics and AI. Through this partnership, the consultancy helps clients build scalable data and AI environments on the Databricks platform, from the initial exploration through to enabling teams to continue independently.

In this monthly series, we share the latest trends, product updates and industry insights in AI, data and analytics that are most relevant to you. We look beyond the update itself and explain what these developments could mean for your organisation, where they may create opportunities and how you can turn them into value.

In this monthly series, we share the latest trends, product updates and industry insights that matter most to professionals in AI, data and analytics. We also share what these developments mean for organisations and where we see the biggest opportunities to create value.

Tagbird is a Chrome extension developed by Digital Power. You can download it from the Chrome Web Store and add it to your browser. It is a debug/visualisation tool that provides a simple and clear insight into, among other things, the data layer, tag management events and analytics requests of a website. So you can quickly and easily test your entire analytics implementation with Tagbird.

If you ever buy something online, chances are you’ve seen this question pop up: “How likely are you to recommend us?” For many organisations, that single number has become a holy grail. Everyone talks about NPS — from marketing teams to senior management. But how valuable is that score really? Many organisations measure NPS on a structural basis, yet struggle to translate it into concrete improvements. The score goes up or down, but remains disconnected from real decisions. In this article, we explain how to use NPS to create insight and impact — and where to be cautious.

In 2019, Nienke Halma joined Digital Power as a Data Analyst. Seven years later, she has progressed to the management team. As Head of Operations, she connects strategy with day-to-day operations, turning the ambitious goals of the data and AI consultancy into tangible results.

For professionals in data, analytics, martech and customer experience, Digital Velocity is one of the events where developments become tangible. It brings together practitioners, partners and industry leaders to show how they approach AI, real-time data and customer experience in practice.

When you combine quantitative and qualitative data with the aim of genuinely understanding your customers, you create real value. This approach allows you to identify the actual issues customers face and gain insight into their experiences. By addressing these challenges, you make a lasting impact. To achieve this, you need to develop and optimise experiences that are both evidence-based and human-centred. In this article, we answer the most frequently asked questions about customer experience analytics. Discover what you need to focus on if you truly want to improve the customer experience.

Only two per cent of Dutch organisations have a mature data strategy, according to HPE research. The other 98 per cent? They are building their AI ambitions on quicksand. Because without a data strategy, AI does not become a smart assistant, but one that leaks sensitive business information, increases the risk of GDPR fines, and makes your organisation dependent on tech giants who do not share your interests.

Many organisations invest heavily in attracting new customers, but often forget what truly matters: Do users actually see the value of the product? In this blog, we’ll explain what "first value" is and how to effectively measure this moment. We’ll also give you tips on how to help users experience value. This is the first step towards satisfied customers who integrate your product into their lives.

What problem are you actually trying to solve? It sounds simple, but it’s exactly the question many organisations skip – and why their data projects fail. Hotel chain citizenM experienced this first-hand: their app seemed to be failing, until the data told a very different story. We supported citizenM in arriving at these insights.

AI is moving into operations, data needs to be faster and more reliable, and the EU AI Act is turning governance into a boardroom topic. Five trends are putting data strategy under pressure in 2026. “Those who fail to make choices will lose ground to competitors who do focus.”

The scenario is all too familiar: the boardroom has approved a data strategy, dashboards have been designed, and concepts for AI projects have been drafted. Months later, the plans are still sitting on the shelf, and no one has touched the dashboard since the presentation. What went wrong? “Technology can only help you if you know what you want it to help you with,” says Elias Hassing (Data Strategist at Digital Power).

When people think about the FTG model (function, task, behaviour), they often associate it with government websites. That makes sense. The model, developed by Toon Vuursteen, originated in a context where informing users was the primary goal and commercial objectives played no role.

If you wish to hire external data expertise, there are several options. Should you choose to partner with a data consulting agency like Digital Power or hire a freelancer? Discover the benefits of working with an agency in this article.

Team managers often prefer hiring permanent employees. However, skilled data and AI professionals are scarce and difficult to attract and retain. By working with an experienced data & AI partner, organisations can move faster in becoming data-driven, without being dependent on individual employees. In this article, we outline the key benefits of collaborating with a data partner.

The question is simple, but the answer is complex. We can't give you an exact rate on our website, but we'd be happy to explain the factors that come into play.

With Scaling Experimentation Effectively (S.E.E.), you can take your experimentation programme to the next level, or we can help you launch a programme. We listen to your ambitions and scale the quality and/or quantity of your experiments.

Data & AI consultancy Digital Power and AI governance platform Deeploy are joining forces. Their shared mission: helping organisations apply data and AI not only at scale, but also in a responsible and compliant way. That’s more than enough reason to sit down with Joachim van Biemen (Digital Power) and Ellen Mik (Deeploy) to discuss what this collaboration involves.

Analysing hundreds or thousands of open answers from surveys, interviews or reviews is time-consuming. To better understand those answers, we group them into themes (for example: ease of use, service, delivery or reliability). At Digital Power, we use Large Language Models (LLMs) to quickly categorise high volumes of open answers. Our team built our own secure, transparent tool that lets us see exactly what happens under the hood. But is AI already advanced enough to replace our human researchers?

Digital Power has joined the 2025 edition of the customer-experience event Conversion Hotel as a Community Partner. The data consultancy firm will play an active role in the programme by organising several unconference sessions and taking part in panel discussions.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the analytics landscape, straight to the point and focused on practical impact. This month: GA4 cost import for Meta and TikTok, and tracking AI traffic in Piwik PRO.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: track AI traffic in Adobe Analytics.

Due to recent geopolitical developments, such as heightened concerns about privacy and legislation, many organisations are reassessing their dependence on US-based software solutions. At the same time, the call for greater control over data and reduced reliance on external parties is growing louder.

AI platforms such as ChatGPT and Google Gemini are rapidly changing the way people find information online. More and more often, users are clicking through to websites via these platforms. Yet in analytics tools like GA4 or Adobe, this traffic often shows up as Direct or Unassigned. The result: missed insights into which content performs via AI and where new opportunities lie.

Implementing customer journeys in an organisation is a milestone. You celebrate it, share it, and feel the energy. But then comes the real challenge: how do you scale this success across multiple teams and multiple journeys?

When you launch a new feature, you naturally want to know if people actually use it. Makes sense. Yet measuring adoption is less straightforward than it seems. What do we even mean by adoption? And when has someone truly started using your product? In this blog, we walk you through the most common pitfalls when measuring adoption and give you practical tips to measure this metric effectively.

You optimise a form and see that it is completed twice as fast. Great result, right? Until the customer service department is flooded with calls about error messages. In this blog, we show you the biggest pitfalls when choosing metrics and give you practical tips to decide which metrics you should actually focus on.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Safari beta strips ad tracking IDS.

Within your organisation, quite a lot of experimenting is already taking place, perhaps even extensively. Yet there is much debate about the resources and time it requires, and the added value is not always clear. Sound familiar? In this article, you’ll discover how to tackle some of the major challenges in getting value from experimentation.

Privacy and compliance have moved beyond mere legal obligations. They have become critical in creating durable, robust, and reliable data solutions that your business depends on to thrive. The Transparency and Consent Framework (TCF), developed by IAB Europe, has emerged as an industry standard. It is designed to simplify compliance with data privacy regulations, such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive. But what exactly is TCF, and is your organisation ready to embrace it?

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: improved item-data import in GA4 and analysing AI traffic.

In an era marked by international tensions, rising concerns about privacy, security, and technological sovereignty, you may find yourself re-evaluating your reliance on US technology solutions. The drive towards digital independence isn't just a political goal, but may also be a pragmatic business necessity.

Stichting Thuisgekookt mediates between people who enjoy cooking and neighbours who, due to age, mental or physical limitations, could use help with their evening meal. A wonderful initiative that not only provides a hot meal, but also a friendly chat. When it came to data, they encountered a number of questions:

In an era where data privacy and regulatory compliance are becoming increasingly important, Piwik PRO offers a robust alternative to US-based tools like Google Analytics. Developed in Europe with GDPR as a core principle, Piwik PRO ensures data stays within the EU and avoids transfer to the US, significantly reducing privacy and compliance risks. This makes it an ideal choice for organisations that want maximum control over their user data.

René Westerdijk has been working at Digital Power for over 10 years. During this time, he climbed from junior consultant to medior consultant, senior consultant, lead consultant and team lead. Recently, he became commercial manager and member of the MT. An interview with René about his personal growth and the commercial course he envisions at the data consultancy firm.

With the right dashboards, you quickly extract valuable insights from your data. This allows you to make better choices and add immediate value to your organisation. In an interview with Consultancy.eu, Antonie van Velzen and Iga Jarosz explain how our dashboard solution helps you get a grip on your raw data.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Piwik PRO discontinues free Core plan.

Double cause for celebration this quarter at Digital Power: we have been recognised as a leader in our field by both MT/Sprout and Emerce.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: the Dutch Data Protection Authority (AP) calls for joint decisions on responsible generative AI use.

The term zero party data is getting more and more traction around marketers. With privacy rules tightening and third-party cookies on their way out , companies are increasing their efforts to obtain this data, At the same time, platforms like Tealium Moments, Usabilla and Qualtrics offer tools for creating interactive experiences that encourage users to share data directly.

Last year, Google rolled out the GA4 app client for server-side Google Tag Manager, bringing a whole new level of flexibility to how we collect and redistribute data from mobile apps. So, what does this mean in practice? Let’s find out.

A financial organisation switched from Matomo to Adobe Analytics to gain better control over digital performance. However, there was a lack of knowledge about data-driven working and clear KPIs. We guided the migration and supported the content team in establishing a data-driven way of working.

In recent months there has been a lot to do about third-party cookies and their not-so-imminent-anymore end-of-life in the Google Chrome browser. Is this then much to do about nothing or should you brace yourself for a paradigm-changing shift? In this article we will lift the veil over this important topic. Also, we’ll share 7 hands-on tips to prepare yourself for what’s coming.

Government websites play a crucial role in providing information and services to citizens. But how do you measure the success of such a website? Here, many organisations choose the privacy-friendly Piwik PRO and Toon Vuursteen's data model: The FTG model (Functie [Function], Taak [Task], Gedrag [Behaviour]). This framework provides a structured method for understanding and improving the performance of a website.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: a new feature in Tealium and an update on Google's third-party cookies.

Privacy First is committed to protecting citizens' privacy. With the arrival of the new European law EHDS (European Health Data Space), the medical data of all European citizens becomes accessible to governments, Big Tech, Big Pharma and medical researchers.

Many organisations choose to integrate external tools to speed up development or add new functionality. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like efficient choices.

Many organisations choose to integrate external tools to speed up development or add new functionalities. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like efficient choices.

Privacy in digital analytics is more than just a compliance checkbox, it’s a fundamental responsibility. With increasing privacy concerns and regulations like the GDPR limiting traditional data collection methods, organisations must rethink their approach. This is where server-side tracking changes the game. But what does this mean in practice? And how does it differ from other tracking methods?

Building and targeting audiences is a core part of digital marketing. But with third-party cookies phased out and privacy-first browsers limiting data sharing, traditional methods of targeting users are no longer effective.

With third-party cookies disappearing and even first-party cookies under threat, tracking unique users has become a challenge. Inflated user counts can skew metrics like cost per acquisition and average revenue per user, making reliable insights difficult to achieve.

Conversion tracking has never been more complex. Browser updates, ad blockers, and stricter consent requirements disrupt the attribution of conversions to marketing efforts. Traditional client-side tracking methods struggle under these new rules, often leading to data loss and inaccurate metrics.

Web analytics faces growing challenges from stricter laws, browser updates, cookiebanner updates, and ad blockers. These changes make it harder to track website performance and to get a grasp on metrics like Return On Ad Spend (ROAS). Many businesses look for quick fixes to bypass legal and technical issues. However, these shortcuts often fail and lead to higher costs. A better approach is to prioritise ethics, privacy, and a proper technical setup.

More and more companies are running into the limitations of traditional Customer Data Platforms (CDPs): they lack flexibility, struggle to import and export data, and find it difficult to comply with strict privacy regulations.

To truly work in a customer-centric way, a flexible and powerful tech stack is essential. Customers expect relevant, personalised interactions at the right time and through the right channel. With the right technologies, you ensure every customer feels understood while optimising your marketing efforts.

The Datahub Foundation, a pro bono initiative by data consultancy Digital Power, specialises in the effective use of data and data-driven ways of working. We spoke with Sanne Kieftenburg, Chair of the Datahub, about the power of data-driven work for non-profits and the social sector.

"How many transactions did we have last week? Our back office reports 12,000 transactions, the database 15,000, and Google Analytics 11,000. Why don’t these numbers match?" In theory, systems tracking transactions should align. However, discrepancies are common across back-offices, databases, and web analytics tools.

A well-structured tag plan forms the foundation of a reliable data infrastructure. It ensures that data is collected consistently and accurately, which is essential for actionable insights and effective decision-making.

MenAsWell provides help and support to male survivors of sexual violence, striving to bridge the gap in support for men post-trauma, while increasing awareness and visibility of male survivors.

A large telecom provider in the Netherlands wanted to implement server-side tracking to improve their data processing. Previously, their existing process only sent online data to their Customer Data Platform (CDP) once a day. They wanted real-time data to offer personalised content on their website and in their online marketing campaigns. They enlisted our help to implement server-side tracking.

Most organisations that offer digital products, experiences, and services conduct experiments, typically to increase conversions. In practice, alongside many other applications, we see the risks you face if you don’t experiment. In this article, you’ll find answers to the most frequently asked questions about experimenting.

E-commerce companies today want more and more insight into their customer data. But there are all sorts of challenges involved in harnessing this data. A conversation with Bram Ooms of Digital Power on one of the topics that is increasingly in the spotlight: data privacy.

How confident is your company in its web analytics data? In this article, we’ll first explain why web analytics tools can never provide 100% accurate data and why that’s not necessarily a bad thing. Then, we’ll dive into the practical side of things: how reliable are most web analytics implementations?

In our previous blog, we explored the significance of Privacy by Design (PbD) in server-side tracking to ensure compliance with data protection regulations such as GDPR. Now, we’ll dive deeper into a practical, step-by-step guide to help you implement these essential privacy practices. This ensures data privacy and security at every stage of the ETL process in tag management systems.

In the digital age, organisations increasingly rely on data to drive decision-making and improve user experiences. That’s why data protection and GDPR compliance is more critical than ever. Privacy by Design (PbD) is an essential approach for embedding data privacy into every step of your IT and business practices, especially within tag management systems for web and app tracking.

Several hundred professionals active in the (big) data domain will gather again in September, during the Data Expo 2024 in Jaarbeurs Utrecht. From the consulting industry, several agencies are contributing to the data event. Digital Power is acting as Ambassador. In addition, we will also give 3 sessions.

Exporting Google Tag Manager (GTM) Tag Trigger and Variable information from your container into a spreadsheet can be useful for many reasons. You might want to do an Audit on the container of your new client, or just clean and organise an old container that you are working with for a long time. However, this functionality is not supported by default from GTM. In this article, we will explore various methods to export GTM container information and help you choose the best option based on your needs.

Most consulting firms tout an entrepreneurial culture as one of their key differentiators – but Digital Power actually looks to deliver on that promise. Sarah Busson tells Consultancy.org how she has been supported in developing a new offering from scratch alongside her daily work as a consultant.

Understanding the needs of your target group is crucial for the effective development and optimisation of (online) products and services. Putting yourself in the customer's shoes helps your organisation create a user experience that matches the wishes, needs and emotions of that target group. In this article, you will read more about 3 mapping methods to map out a complete customer journey.

In the digital age, where data privacy has become a forefront concern, server-side tracking stands out as a crucial tool for organisations aiming to gather user insights responsibly. Despite its potential, numerous myths surround its use and compliance with regulations. This article dispels these myths, offering a nuanced view of server-side tracking, its compliance with privacy laws, and the role of consent in its execution.

Digitalisation, digital transformation, start-ups: digital products are being developed all around us. Think of banks that serve users entirely via an app, the entertainment industry that makes content available via an app, and fully digital work processes. One thing is certain: users of a product want to get value from it. Strangely enough, this is often not looked at on a structural basis in practice.

Does your organisation struggle to steer on its KPIs? Or do isolated teams hinder internal collaboration? Mapping offers a powerful solution to these challenges, one that we at Digital Power firmly believe in. Mapping is a strategic tool for visualising situations, whether it's a customer journey such as a purchase process or app usage, or a process like order processing.

Server-side tracking is becoming a hot topic among agencies, marketeers and analysts. A lot of information is available on the subject, but it is not always accurate. Server-side tracking has often been sold as a miracle solution against data loss, GDPR and other unethical challenges.

You strongly feel that your website or a particular page no longer meets your customer needs or brand identity: time for an update! Will you immediately invest in developing something new or will you first invest in research? In this blog, we explain why research prior to website optimisation can save you a lot of unnecessary costs and problems.

Intelligent Tracking Prevention (ITP) was launched by Apple in 2017 in an effort to restore "the balance the balance between privacy and the need for on-device data storage". With Intelligent Tracking Prevention, Apple aims to reduce cross-site tracking (following users across websites) by limiting the use of cookies. Find out what this means for you.

A well-known scenario: when a product or service is renewed, the assumption is made that an improvement has been achieved. Think, for example, of an adjustment to your website, the implementation of a new product feature or the digital transformation of an organisation to work more efficiently. If you really want to test whether the situation is better after the implemented innovation, you will have to start creating hypotheses prior to the change.

Artificial Intelligence seems capable of everything, and sometimes even better and faster than what we can do ourselves. Analysing qualitative data is a time-consuming task, and as researchers, we are curious if it can be done faster and easier. Does AI offer a solution for this? Our researchers investigated.

Consultancy.nl interviewed Team Lead Mieke Kleppe about our new data solution UX Research.

Consultancy.nl interviewed our Operational Manager Robin, and Team Leads Andana, Max, and René about our operational structure. Following years of rapid growth, we re-tuned our organisational structure to accommodate our expansion.

There are reasons abound for deploying a tagging server on your website. This blog will not be about why it makes sense (or why perhaps in your case it doesn’t) to use server-side tagging. Instead we will jump forward in time and ask ourselves another pertinent question: ‘how can you tell if your tagging server is doing what it is supposed to?’

Consultancy.nl interviewed our Nissreen, Gianni and Yannick about their experiences on Digital Power's tracking and analytics traineeship. What attracted them to the traineeship? What is the Digital Power company culture like? What project are you running now? What are the highlights and what is the mentoring like?

Researchers from the Erasmus Centre for Entrepreneurship and NLgroeit have released the 2023 edition of their annual list of fast-growing companies in the Netherlands. Twelve consultancy firms are featured in the Top 250 Growth Companies. Digital Power has been included in this list for the second time!

July got off to a rocky start. First, we saw the Swedish Data Protection Agency (DPA) issued a warning to stop using Google Analytics due to the risks posed to privacy under the lack of an adequacy decision for EU-US data transfers. In the same week, the EU Commission reached an adequacy decision with the US for the third time. Can you now finally share personal data for all purposes with US based organisations or should you change course?

How does the Tracking & Analytics traineeship work in practice? When do you start working on real challenges for clients? And how can you develop yourself during this traineeship? Our trainee Nadine Spijker will tell you more about it.

What does the Tracking & Analytics traineeship look like in practice? When do you start working on real challenges for clients? And how can you develop yourself in this traineeship? Our trainee Jasper van der Meer tells us more about it.

Having grown into a 140+ strong team in the Netherlands, Digital Power has set its sights on international expansion. Consultancy.eu sat down with our Amsterdam-based director Erik van der Kooij and London-based leader Ian Gardiner to discuss the firm’s foray into the British and German markets and how it helps the firm build its profile and talent base.

KWF is a Dutch charity dedicated to fighting cancer. The organisation was working on the development of a Memoriam Platform. This is a new initiative to create personalised memorial pages for the deceased. On these pages, donations can be made to KWF.

At Digital Power, we are aware of the opportunities that data offers us and we do not shy away from our societal responsibility. That is why we established a foundation in 2021: the Digital Power Datahub. Through our foundation, we contribute to a data-literate world where data knowledge is accessible to everyone. Discover how the Datahub empowers children with data literacy and what you can do to contribute.

At Digital Power, we are aware of the opportunities that data offers us and we do not shy away from our societal responsibility. That's why we established a foundation in 2021 called the Digital Power Datahub. With our foundation, we contribute to a data-savvy world where data knowledge is accessible to everyone. What does that look like in practice?

The world of web analytics is constantly changing due to technological and legal developments. One significant event in the field of technical web analytics is the introduction of server-side tracking, which allows companies to have full control over their data flows.

At Digital Power, we are aware of the opportunities that data presents and we don't shy away from our societal responsibility. That's why we established the Digital Power Datahub in 2021. Through our foundation, we contribute to building a data-aware world. Why is this so important?

A/B testing is a powerful tool for validating the impact of optimisations across a website, app or marketing campaign. In A/B testing, statistics are crucial in determining whether the found results are significant or coincidental.

How does all the data you collect effectively contribute to achieving the organisational goals? Few organisations actually succeed in converting insights from their data into results. As a data consultancy firm, we regularly talk to organisations that are overwhelmed by the vast array of tools and the large amount of data, and can no longer see the wood for the trees. Does this sound familiar? The development and implementation of a well-thought-out data strategy will help you regain control.

On 14 October 2020, Google launched the new version of Analytics: Google Analytics 4 (GA4). Soon after the launch, it became clear that a number of important functionalities from Universal Analytics (GA3) were missing, and therefore the time to switch seemed far away. Fortunately, we see that the development team on the side of Google has not been idle. Some nice features have since been introduced within GA4 that have narrowed the gap between GA3 and GA4. This article answers the questions that are increasingly being asked about GA4.

If you want to keep track of free statistics about website visitors and their behaviour on your website, you will quickly turn to Google Analytics. With the free version of Universal Analytics (better known as GA3), it only takes a few minutes to set up basic metrics such as users, sessions and pageviews. For more extensive analyses, you have the paid version Google Analytics 360. As of July 2023, GA3 will no longer be supported by Google. Time to switch to the new GA4. Read all about the pros and cons of the new Google Analytics in this article.

Did the following scenario happen to you last week? While enjoying your morning coffee, you take a look at your pride and joy: a meticulously created Looker Studio dashboard built with the GA4 connector. You rub the sleep from your eyes and see your charts are all broken. Frantic phone calls from colleagues are pouring in. What is happening? Find out in this post what the consequences of Google’s newly imposed quota on the Google Analytics Data API are.

Would you like to get value from your data, but don't know where to start? In this article you will read how to get started, step by step, to extract insights from your data that will help you seize opportunities and tap into your organisation's growth potential.

The DataHub celebrates its first anniversary this week. Through the foundation, Digital Power is committed to promoting data literacy within society. How has the first year gone? Consultancy.nl interviewed Marieke about it.

Considering to contact us? We can imagine that you'd like to know what is coming next. You can read about our sales process in this article.

Good data professionals are hard to find. Our customers notice this, but so do we. Read how we still provide our clients with the right data expertise.

On February 10, 2022, the Digital Power Datahub and the Partos Digital Lab together kicked off the Data Awareness series with the Intro to Data Awareness. This series of 6 training courses develops the Datahub especially for the members of Partos; non-profits in the development cooperation industry. The aim of the series is to make development cooperation specialists data-wise, so that they can make and measure more impact.

You are almost done with your studies and looking for an employer that offers you the opportunity to learn everything about the field of data. Or you are no longer challenged in your current position and would like to become more technical. In both cases, you do not want to follow unpaid courses, but you would like to get started as soon as possible for real customers, with a serious salary. Does this sound familiar? Then these data traineeships are really something for you.

In July 2016, CEO René de Boer started the adventure with Digital Power. At the time, the team consisted of 18 talented employees who worked for a handful of clients. Data-driven work became a theme in more and more organisations. René found exactly what he was looking for at Digital Power: a combination of a future-oriented (growth) market and an organisation where he could really make a difference as an entrepreneur. He explains how, in five years, Digital Power grew into a team of over 120 professionals with a broad client portfolio.

As a data professional you never stop learning. Your field is developing at lightning speed and you have to continuously develop yourself to keep up. In recent years, for example, new functions have been created such as Data Scientist and Data Engineer. There is also an increasing need for data professionals who can code. But how do you learn to code in Javascript? We developed an internal training programme for this.

Not only working for an organization but also helping to build that organisation: at Digital Power, it is possible. Over the past five years, our organisation has grown from about 20 employees to more than 100 colleagues. Together we ensure that we become more and more professional. And do you, as an employee, think that something could be done better? Then you can address and/or tackle it yourself. Find out how.

Cookies. This word comes up a lot in the world of marketing and online analytics. But what exactly are those cookies? And are there different types of cookies?

We can no longer ignore it: our society runs on and is about data. From small to large amounts of data, data about our purchasing behaviour, our health, our WhatsApp messages and our political preferences: data is used to make our lives easier, more fun and more predictable. Sounds good, right?

We set up our own foundation, through which we work for social impact on a pro bono basis. Consultancy.co.uk wrote an article about it.

With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.

Digital Power has grown rapidly in recent years and the end seems far from in sight: "In the next three to four years, we will double in size," says René. The rapid advance is accompanied by further professionalisation, including of the organisational structure. This is why the data specialist has now appointed a management team to properly facilitate its growth ambition. Consultancy.nl interviewed René de Boer about this.

Since its foundation, Digital Power has been going fast. The Amsterdam-based agency is growing like crazy and has a long list of well-known names among its clients. However, one thing remains the same: data may be the specialism, but in the end it is all about the people. "From an unknown player we have grown into the data partner of many companies, but our team still feels like a family", says Business Manager Erik van der Kooij.

Before downloading a new app, consumers often look at the app's rating. This is shown in stars with 5 stars being the highest rating. What does the app rating mean for your organisation? And for your users? The app rating is a metric that accurately reflects the tension field between marketing and product. While the importance of a high rating is obvious, a shortcut can be taken on the way to it. How does your organisation use the app rating?

Good service is important for customer satisfaction and loyalty and therefore very valuable for companies. Many companies offer services digitally. Customers can then find information about a product via a website or app. Optimising this digital 'service environment is best achieved with the help of data.

At the 'MKB Data Science Top 50', 50 agencies competed for the title 'the fastest-growing SME data science agency in our country'. Even before the event, we heard that we were in the top 3! During the Den Bosch Data Week, Marieke got to pitch our organisation.

Is your organisation's backlog of the development teams overcrowded? Then you may be of the opinion that investing in Customer Experience (CX) specialists is not a good idea at the moment. This is based on the assumption that the CX team will come up with suggestions for improvements for the website/app and therefore 'burden' the development backlog even more. Yet there is definitely added value in investing in a CX specialist, even when there is high pressure on the development capacity. PRECISELY when there is a high pressure on the development capacity…

Do you want to get more out of your conversion rate optimisation process, or do you want to know which pitfalls there are and how to avoid them? This blog article contains 5 tips on how to professionalise your CRO process so that you can get more value out of it.

You have worked with your product team on developing a new product. You have certain expectations of how users will use the product. The only question is: is this really the case? Are they using the product as you imagined? Who is using the product and who is not? In this article we discuss the Product User Activity Model. This model gives you more insight into the current and potential use of your product to take targeted action for growth.

Data is increasingly being used to map customer journeys. Which makes sense, because we collect a lot of data in our analytics tool around the online part of the journey. A technology that can lead to valuable insights but is often forgotten is process mining.

Digital Power is growing fast: our team quadrupled between 2016 and 2020. We have transformed from a small, unknown player into a mature data partner for many Dutch companies. Our team feels like a family where every member would grant each other the world if they could. But why is that, and more importantly, how do we maintain this as we continue to grow?

When are user goals optimally supported by a digital environment? Everyone has an idea about this, for example 'a pleasant purchase flow' or 'easy login'. How effectively you support the user is challenging to measure. However, it is everything that determines the success of your digital environment. To help you measure your success, or to check if something is missing in your current framework, we share our Customer Experience (CX) pyramid.

A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you tips to keep in mind when setting up GTM. This allows you to collect reliable and usable data, and you will be less dependent on your web developers.

As Customer Experience Specialists at Digital Power, we regularly come up with 5 metrics that help us measure user quality. With this we are taking the first steps in optimising the Customer Experience. We are happy to walk you through all 5 of them. Are you going to use them from now on to analyse the user experiences of your product or service?

When we talk about Customer Experience, we mean virtual assistance in the form of voice and chatbot applications. It is expected that these will make interaction with the customer more accessible and easier. Companies like to go along with these kinds of innovative trends to improve their services. Is this indeed what Customer Experience Optimisation is all about?

More and more organisations are aware of the impact of the customer experience on business results and competitiveness. Research shows that 84% of organsations prioritise customer experience more than they did two years ago. In fact to 76%,  it is high or top priority. Further research shows that the customer experience is essential to the marketing strategy according to CMOs.