For professionals in data, analytics, martech and customer experience, Digital Velocity is one of the events where developments become tangible. It brings together practitioners, partners and industry leaders to show how they approach AI, real-time …
Tealium Digital Velocity: AI is moving into productionSpecial Olympics Netherlands is the national sports organisation for people with an intellectual disability. The organisation is committed to making sport accessible all year round. This gives participants the opportunity to develop their skills, en…
Special Olympics Nederland: Increasing donations through website optimisationLarge Language Models (LLMs) have quickly become a standard component in modern applications. Most developers start by integrating models such as OpenAI, Claude or similar providers through APIs. It is fast, convenient and requires very little infra…
Should you run LLMs locally?Within Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perfor…
Eneco: Strengthening a data-driven mindset through tailored analytics trainingWhen you combine quantitative and qualitative data with the aim of genuinely understanding your customers, you create real value. This approach allows you to identify the actual issues customers face and gain insight into their experiences. By addre…
Truly enhance the customer experience with customer experience analyticsOnly two per cent of Dutch organisations have a mature data strategy, according to HPE research. The other 98 per cent? They are building their AI ambitions on quicksand. Because without a data strategy, AI does not become a smart assistant, but one…
No data strategy, no future (and therefore no autonomy)Many organisations invest heavily in attracting new customers, but often forget what truly matters: Do users actually see the value of the product? In this blog, we’ll explain what "first value" is and how to effectively measure this moment. We’ll a…
From ‘Aha!’ moment to activated usersWhat problem are you actually trying to solve? It sounds simple, but it’s exactly the question many organisations skip – and why their data projects fail. Hotel chain citizenM experienced this first-hand: their app seemed to be failing, until the da…
Data does nothing until you use it properly: how citizenM changed its approachDedimo wanted to explore how AI could help automatically transcribe therapy sessions between client and therapist and generate reports.
Dedimo: Less administrative time in healthcare thanks to secure AI conversation reportingAI is moving into operations, data needs to be faster and more reliable, and the EU AI Act is turning governance into a boardroom topic. Five trends are putting data strategy under pressure in 2026. “Those who fail to make choices will lose ground t…
What every CEO and CDO needs to know about data strategy in 2026