How data helps grow annual lending from €3M to €10M

If you ever buy something online, chances are you’ve seen this question pop up: “How likely are you to recommend us?” For many organisations, that single number has become a holy grail. Everyone talks about NPS — from marketing teams to senior management. But how valuable is that score really? Many organisations measure NPS on a structural basis, yet struggle to translate it into concrete improvements. The score goes up or down, but remains disconnected from real decisions. In this article, we explain how to use NPS to create insight and impact — and where to be cautious.

For professionals in data, analytics, martech and customer experience, Digital Velocity is one of the events where developments become tangible. It brings together practitioners, partners and industry leaders to show how they approach AI, real-time data and customer experience in practice.

Special Olympics Netherlands is the national sports organisation for people with an intellectual disability. The organisation is committed to making sport accessible all year round. This gives participants the opportunity to develop their skills, enjoy themselves, and share their achievements with those around them.

Within Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perform analyses independently and make well-founded decisions.

When you combine quantitative and qualitative data with the aim of genuinely understanding your customers, you create real value. This approach allows you to identify the actual issues customers face and gain insight into their experiences. By addressing these challenges, you make a lasting impact. To achieve this, you need to develop and optimise experiences that are both evidence-based and human-centred. In this article, we answer the most frequently asked questions about customer experience analytics. Discover what you need to focus on if you truly want to improve the customer experience.

Many organisations invest heavily in attracting new customers, but often forget what truly matters: Do users actually see the value of the product? In this blog, we’ll explain what "first value" is and how to effectively measure this moment. We’ll also give you tips on how to help users experience value. This is the first step towards satisfied customers who integrate your product into their lives.

When people think about the FTG model (function, task, behaviour), they often associate it with government websites. That makes sense. The model, developed by Toon Vuursteen, originated in a context where informing users was the primary goal and commercial objectives played no role.

With Scaling Experimentation Effectively (S.E.E.), you can take your experimentation programme to the next level, or we can help you launch a programme. We listen to your ambitions and scale the quality and/or quantity of your experiments.

Analysing hundreds or thousands of open answers from surveys, interviews or reviews is time-consuming. To better understand those answers, we group them into themes (for example: ease of use, service, delivery or reliability). At Digital Power, we use Large Language Models (LLMs) to quickly categorise high volumes of open answers. Our team built our own secure, transparent tool that lets us see exactly what happens under the hood. But is AI already advanced enough to replace our human researchers?

To improve the liveability of the Woensel-Zuid district in Eindhoven, more than 60 partners joined forces under the name Pact Woensel-Zuid. At the start of the initiative, goals were defined, but translating these into concrete indicators and a monitoring framework to track progress proved challenging. They asked us to develop a monitoring process that provides data-driven insights into the programme’s progress.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the analytics landscape, straight to the point and focused on practical impact. This month: GA4 cost import for Meta and TikTok, and tracking AI traffic in Piwik PRO.

Serve the City makes volunteering accessible by connecting volunteers with organisations and projects: from walking with the elderly to doing repairs in community centres. With Serve the City Young, the organisation focuses on young people, students, and schools. Larger projects are organised through schools, allowing young people to easily get involved in volunteering.

Government websites are often the first point of contact between citizens and the government. Whether it concerns information about regulations, applications or participation, the digital experience determines how well citizens find their way around. But how do you know if your website is really doing what it should?

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: track AI traffic in Adobe Analytics.

Due to recent geopolitical developments, such as heightened concerns about privacy and legislation, many organisations are reassessing their dependence on US-based software solutions. At the same time, the call for greater control over data and reduced reliance on external parties is growing louder.

AI platforms such as ChatGPT and Google Gemini are rapidly changing the way people find information online. More and more often, users are clicking through to websites via these platforms. Yet in analytics tools like GA4 or Adobe, this traffic often shows up as Direct or Unassigned. The result: missed insights into which content performs via AI and where new opportunities lie.

Implementing customer journeys in an organisation is a milestone. You celebrate it, share it, and feel the energy. But then comes the real challenge: how do you scale this success across multiple teams and multiple journeys?

When you launch a new feature, you naturally want to know if people actually use it. Makes sense. Yet measuring adoption is less straightforward than it seems. What do we even mean by adoption? And when has someone truly started using your product? In this blog, we walk you through the most common pitfalls when measuring adoption and give you practical tips to measure this metric effectively.

You optimise a form and see that it is completed twice as fast. Great result, right? Until the customer service department is flooded with calls about error messages. In this blog, we show you the biggest pitfalls when choosing metrics and give you practical tips to decide which metrics you should actually focus on.

At energy company Ennatuurlijk, the belief grew that intuition was no longer enough to set the course. The energy market was changing rapidly, the organization was growing, and the amount of information was increasing every day. IT Manager Eric Vanderfeesten went looking for a data partner who could not only provide strategic advice on data-driven work, but could also strengthen his data team operationally. In this interview, he shares his vision, experience and results from working with Digital Power.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Safari beta strips ad tracking IDS.

Flip the narative and focus on how compliance can be leveraged as a strategic advantage. We adress data professionals who rely on the value of data and see compliance as a threath to the feasibility of their goals. This webinar will enable you to move from reactive to proactive, reducing risk and creating long-term value. 

Within your organisation, quite a lot of experimenting is already taking place, perhaps even extensively. Yet there is much debate about the resources and time it requires, and the added value is not always clear. Sound familiar? In this article, you’ll discover how to tackle some of the major challenges in getting value from experimentation.

Privacy rules, browser changes, and ad blockers have made web tracking a lot harder. The quick fixes don’t work anymore, and often cost you more in the long run. This e-book shows you how to set things up properly so you can still get the insights you need.

Privacy and compliance have moved beyond mere legal obligations. They have become critical in creating durable, robust, and reliable data solutions that your business depends on to thrive. The Transparency and Consent Framework (TCF), developed by IAB Europe, has emerged as an industry standard. It is designed to simplify compliance with data privacy regulations, such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive. But what exactly is TCF, and is your organisation ready to embrace it?

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: improved item-data import in GA4 and analysing AI traffic.

In an era marked by international tensions, rising concerns about privacy, security, and technological sovereignty, you may find yourself re-evaluating your reliance on US technology solutions. The drive towards digital independence isn't just a political goal, but may also be a pragmatic business necessity.

Stichting Thuisgekookt mediates between people who enjoy cooking and neighbours who, due to age, mental or physical limitations, could use help with their evening meal. A wonderful initiative that not only provides a hot meal, but also a friendly chat. When it came to data, they encountered a number of questions:

JongPIT is a foundation with a platform for young people with chronic conditions. It allows them to share experiences, organise online activities, and make their voices heard in society. The members and moderators of the foundation are committed to keeping the community active.

In an era where data privacy and regulatory compliance are becoming increasingly important, Piwik PRO offers a robust alternative to US-based tools like Google Analytics. Developed in Europe with GDPR as a core principle, Piwik PRO ensures data stays within the EU and avoids transfer to the US, significantly reducing privacy and compliance risks. This makes it an ideal choice for organisations that want maximum control over their user data.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Piwik PRO discontinues free Core plan.

Imagine this: you're working from home and everything seems to be going smoothly. Until suddenly, your internet starts acting up. Your emails won't send, Teams doesn't work, and your favourite series keeps buffering. Frustrated, you try to fix the issue yourself using your provider’s website. In this case, KPN. But the self-service tool offered provides no clear solution. You don’t fully understand the instructions, and after several attempts you decide to call. While waiting on hold, you ask yourself: Why is this so complicated? Why can’t I just fix this myself?

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: the Dutch Data Protection Authority (AP) calls for joint decisions on responsible generative AI use.

The term zero party data is getting more and more traction around marketers. With privacy rules tightening and third-party cookies on their way out , companies are increasing their efforts to obtain this data, At the same time, platforms like Tealium Moments, Usabilla and Qualtrics offer tools for creating interactive experiences that encourage users to share data directly.

The municipality of The Hague continuously works to improve its digital services. Citizens must be able to find their way quickly and easily on the online portal www.denhaag.nl and all linked environments. To improve that experience, good data is essential.

Do you regularly adapt your digital product or service, but not sure if it really works? With few visitors and low conversion rates, traditional A/B testing is difficult, but certainly not impossible. In this webinar, you will learn how to validate ideas and gain valuable insights, even with a small sample size.

Last year, Google rolled out the GA4 app client for server-side Google Tag Manager, bringing a whole new level of flexibility to how we collect and redistribute data from mobile apps. So, what does this mean in practice? Let’s find out.

A financial organisation switched from Matomo to Adobe Analytics to gain better control over digital performance. However, there was a lack of knowledge about data-driven working and clear KPIs. We guided the migration and supported the content team in establishing a data-driven way of working.

In recent months there has been a lot to do about third-party cookies and their not-so-imminent-anymore end-of-life in the Google Chrome browser. Is this then much to do about nothing or should you brace yourself for a paradigm-changing shift? In this article we will lift the veil over this important topic. Also, we’ll share 7 hands-on tips to prepare yourself for what’s coming.

Government websites play a crucial role in providing information and services to citizens. But how do you measure the success of such a website? Here, many organisations choose the privacy-friendly Piwik PRO and Toon Vuursteen's data model: The FTG model (Functie [Function], Taak [Task], Gedrag [Behaviour]). This framework provides a structured method for understanding and improving the performance of a website.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: a new feature in Tealium and an update on Google's third-party cookies.

Impact Matters connects business professionals to social issues of charities and foundations. In doing so, they ensure that the right need and expertise are brought together.

Privacy First is committed to protecting citizens' privacy. With the arrival of the new European law EHDS (European Health Data Space), the medical data of all European citizens becomes accessible to governments, Big Tech, Big Pharma and medical researchers.

Many organisations choose to integrate external tools to speed up development or add new functionality. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like efficient choices.

Many organisations choose to integrate external tools to speed up development or add new functionalities. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like efficient choices.

Privacy in digital analytics is more than just a compliance checkbox, it’s a fundamental responsibility. With increasing privacy concerns and regulations like the GDPR limiting traditional data collection methods, organisations must rethink their approach. This is where server-side tracking changes the game. But what does this mean in practice? And how does it differ from other tracking methods?

Building and targeting audiences is a core part of digital marketing. But with third-party cookies phased out and privacy-first browsers limiting data sharing, traditional methods of targeting users are no longer effective.

Ennatuurlijk supplies sustainable heat and cold via heat networks to consumers and businesses. The internal Data & Analytics team is tasked with making the organisation data-driven. In doing so, they ran into a challenge: the many requests for data products within the organisation were difficult to manage and the impact remained limited. The management team therefore asked us to help them develop a data strategy, create a future-proof data landscape and drive a data-driven mindset within the organisation.

With third-party cookies disappearing and even first-party cookies under threat, tracking unique users has become a challenge. Inflated user counts can skew metrics like cost per acquisition and average revenue per user, making reliable insights difficult to achieve.

Conversion tracking has never been more complex. Browser updates, ad blockers, and stricter consent requirements disrupt the attribution of conversions to marketing efforts. Traditional client-side tracking methods struggle under these new rules, often leading to data loss and inaccurate metrics.

Web analytics faces growing challenges from stricter laws, browser updates, cookiebanner updates, and ad blockers. These changes make it harder to track website performance and to get a grasp on metrics like Return On Ad Spend (ROAS). Many businesses look for quick fixes to bypass legal and technical issues. However, these shortcuts often fail and lead to higher costs. A better approach is to prioritise ethics, privacy, and a proper technical setup.

More and more companies are running into the limitations of traditional Customer Data Platforms (CDPs): they lack flexibility, struggle to import and export data, and find it difficult to comply with strict privacy regulations.

To truly work in a customer-centric way, a flexible and powerful tech stack is essential. Customers expect relevant, personalised interactions at the right time and through the right channel. With the right technologies, you ensure every customer feels understood while optimising your marketing efforts.

CitizenM wanted to improve the performance of different product generations in their hotel rooms. This specifically concerned sinks and showers, by improving models and technological, performance and design improvements from manufacturers.

Are you tired of guessing what your customers want? When traffic for your website or digital product is low, creating exceptional experiences can feel challenging—but it doesn’t have to be.

citizenM wanted to understand the customer journey and thus increase the conversion rate of the mobile booking flow. They asked us to identify optimisation opportunities through a two-month pressure cooker. The aim here was to solve customer problems. Where in the flow was citizenM losing customers and what adjustments could result in more hotel rooms booked? Our Experience Analytics experts zoomed in on the mobile customer journey using insight-driven optimisation.

"How many transactions did we have last week? Our back office reports 12,000 transactions, the database 15,000, and Google Analytics 11,000. Why don’t these numbers match?" In theory, systems tracking transactions should align. However, discrepancies are common across back-offices, databases, and web analytics tools.

A well-structured tag plan forms the foundation of a reliable data infrastructure. It ensures that data is collected consistently and accurately, which is essential for actionable insights and effective decision-making.

Join for Joy is a non-profit organisation dedicated to quality education, gender equality, and the physical and mental health of children in rural areas of East Africa. Through sports and play activities, the organisation motivates children to attend and stay in school. Important social topics such as malaria and HIV/AIDS prevention, child marriages, menstruation, and the importance of education are addressed in a playful manner.

MenAsWell provides help and support to male survivors of sexual violence, striving to bridge the gap in support for men post-trauma, while increasing awareness and visibility of male survivors.

A large telecom provider in the Netherlands wanted to implement server-side tracking to improve their data processing. Previously, their existing process only sent online data to their Customer Data Platform (CDP) once a day. They wanted real-time data to offer personalised content on their website and in their online marketing campaigns. They enlisted our help to implement server-side tracking.

Most organisations that offer digital products, experiences, and services conduct experiments, typically to increase conversions. In practice, alongside many other applications, we see the risks you face if you don’t experiment. In this article, you’ll find answers to the most frequently asked questions about experimenting.

E-commerce companies today want more and more insight into their customer data. But there are all sorts of challenges involved in harnessing this data. A conversation with Bram Ooms of Digital Power on one of the topics that is increasingly in the spotlight: data privacy.

How confident is your company in its web analytics data? In this article, we’ll first explain why web analytics tools can never provide 100% accurate data and why that’s not necessarily a bad thing. Then, we’ll dive into the practical side of things: how reliable are most web analytics implementations?

In our previous blog, we explored the significance of Privacy by Design (PbD) in server-side tracking to ensure compliance with data protection regulations such as GDPR. Now, we’ll dive deeper into a practical, step-by-step guide to help you implement these essential privacy practices. This ensures data privacy and security at every stage of the ETL process in tag management systems.

In the digital age, organisations increasingly rely on data to drive decision-making and improve user experiences. That’s why data protection and GDPR compliance is more critical than ever. Privacy by Design (PbD) is an essential approach for embedding data privacy into every step of your IT and business practices, especially within tag management systems for web and app tracking.

Exporting Google Tag Manager (GTM) Tag Trigger and Variable information from your container into a spreadsheet can be useful for many reasons. You might want to do an Audit on the container of your new client, or just clean and organise an old container that you are working with for a long time. However, this functionality is not supported by default from GTM. In this article, we will explore various methods to export GTM container information and help you choose the best option based on your needs.

Eneco has been working with us for years for the (client-side) tracking of their online traffic. When server-side tracking emerged at the end of 2022, it was a logical step for them to ask us to think about the business value of this tracking method. They wanted to compare their existing Google Analytics implementation with a tagging server on Microsoft Azure.

Most consulting firms tout an entrepreneurial culture as one of their key differentiators – but Digital Power actually looks to deliver on that promise. Sarah Busson tells Consultancy.org how she has been supported in developing a new offering from scratch alongside her daily work as a consultant.

A Perfect Jane is a webshop focused on vegan boots made from apple leather, recognisable by their green sole in the shape of a leaf. The webshop noticed a lot of traffic from marketing activities but felt that these visitors were of low quality, resulting in a low conversion rate. They also perceived a low conversion rate from regular traffic. Additionally, the webshop aimed to reduce the number of returns and increase the average order value. A Perfect Jane enlisted the help of our Customer Experience Analysts for advice.

Recent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual departure date can be lengthy, this presented a significant challenge. Without an effective solution, Transavia risked losing crucial customer insights and undermining the effectiveness of their marketing strategies.

Univé continuously analyses the impact of advertisements: how do they contribute to the intended goal? Ads are driven by the conversion of a (potential) customer applying for insurance. The challenge is that not everyone who applies converts into a customer with an insurance contract. All applications are called 'gross conversions'.

citizenM is an innovative hotel chain with city hotels in the luxury segment. The digital customer experience is a key element of the customer journey. For example, hotel guests check in themselves online and can control the equipment in their room with a tablet. To better align the website with hotel guests' offline experience, citizenM wanted to revamp their hotel rooms page. They asked our research team to provide insight into the potential impact of this revamp.

Resto VanHarte brings people who are lonely together by offering them an affordable three-course meal in one of their community restaurants. Not only elderly people often live in isolation; for example, students and single parents also fall within the target group. A campaign aimed at a broad audience received little response. They asked us to investigate why this was the case, with the aim of learning how it can be improved in the future.

Understanding the needs of your target group is crucial for the effective development and optimisation of (online) products and services. Putting yourself in the customer's shoes helps your organisation create a user experience that matches the wishes, needs and emotions of that target group. In this article, you will read more about 3 mapping methods to map out a complete customer journey.

In the digital age, where data privacy has become a forefront concern, server-side tracking stands out as a crucial tool for organisations aiming to gather user insights responsibly. Despite its potential, numerous myths surround its use and compliance with regulations. This article dispels these myths, offering a nuanced view of server-side tracking, its compliance with privacy laws, and the role of consent in its execution.

citizenM aims to prevent, reduce, and resolve incidents in its hotels more efficiently. They established an Incident Management Product Team to consolidate scattered initiatives and make the working method scalable and future-proof. They asked us to examine the current process and map the desired situation.

A bank wanted to know whether it was desirable to add a new functionality to their app. This functionality already existed as a separate app from the bank app. Would merging the two apps bring extra value to users? Our researchers explored this via qualitative desirability study.

Digitalisation, digital transformation, start-ups: digital products are being developed all around us. Think of banks that serve users entirely via an app, the entertainment industry that makes content available via an app, and fully digital work processes. One thing is certain: users of a product want to get value from it. Strangely enough, this is often not looked at on a structural basis in practice.

Does your organisation struggle to steer on its KPIs? Or do isolated teams hinder internal collaboration? Mapping offers a powerful solution to these challenges, one that we at Digital Power firmly believe in. Mapping is a strategic tool for visualising situations, whether it's a customer journey such as a purchase process or app usage, or a process like order processing.

Server-side tracking is becoming a hot topic among agencies, marketeers and analysts. A lot of information is available on the subject, but it is not always accurate. Server-side tracking has often been sold as a miracle solution against data loss, GDPR and other unethical challenges.

You strongly feel that your website or a particular page no longer meets your customer needs or brand identity: time for an update! Will you immediately invest in developing something new or will you first invest in research? In this blog, we explain why research prior to website optimisation can save you a lot of unnecessary costs and problems.

Intelligent Tracking Prevention (ITP) was launched by Apple in 2017 in an effort to restore "the balance the balance between privacy and the need for on-device data storage". With Intelligent Tracking Prevention, Apple aims to reduce cross-site tracking (following users across websites) by limiting the use of cookies. Find out what this means for you.

A well-known scenario: when a product or service is renewed, the assumption is made that an improvement has been achieved. Think, for example, of an adjustment to your website, the implementation of a new product feature or the digital transformation of an organisation to work more efficiently. If you really want to test whether the situation is better after the implemented innovation, you will have to start creating hypotheses prior to the change.

Nationale Jeugdraad is an umbrella organisation for 37 Dutch youth organisations. To gain a thorough understanding of youth behavior and opinions, they conducted a survey among a large group of young people. As they did not have the appropriate personnel available themselves, they enlisted our assistance.

Artificial Intelligence seems capable of everything, and sometimes even better and faster than what we can do ourselves. Analysing qualitative data is a time-consuming task, and as researchers, we are curious if it can be done faster and easier. Does AI offer a solution for this? Our researchers investigated.

Consultancy.nl interviewed Team Lead Mieke Kleppe about our new data solution UX Research.

There are reasons abound for deploying a tagging server on your website. This blog will not be about why it makes sense (or why perhaps in your case it doesn’t) to use server-side tagging. Instead we will jump forward in time and ask ourselves another pertinent question: ‘how can you tell if your tagging server is doing what it is supposed to?’

Consultancy.nl interviewed our Nissreen, Gianni and Yannick about their experiences on Digital Power's tracking and analytics traineeship. What attracted them to the traineeship? What is the Digital Power company culture like? What project are you running now? What are the highlights and what is the mentoring like?

In this (Dutch) online masterclass, Youp van der Graaf and Michiel Cassee (WUA) reveal the art of translating user problems into valuable solutions.

MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.

There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bigger plans towards a more privacy-centric and vendor-agnostic way of data collection. They enlisted our help to support them with the transition from Universal Analytics 360 to GA4.

The Municipality of The Hague was seeking a partner to assist them with their web analysis. In doing so, they had a central goal: to investigate the performance of their future new website and identify opportunities for further optimisation. They enlisted our help to establish and execute the process.

A Dutch telecom provider sought to examine and enhance their change management process using Lean Six Sigma. The objective was to maximise successful changes in hardware and software, evaluate risks, inform customers, and conduct assessments. The telco aimed to strengthen operational stability, streamline network and IT maintenance, foster innovation, and optimise service delivery.

July got off to a rocky start. First, we saw the Swedish Data Protection Agency (DPA) issued a warning to stop using Google Analytics due to the risks posed to privacy under the lack of an adequacy decision for EU-US data transfers. In the same week, the EU Commission reached an adequacy decision with the US for the third time. Can you now finally share personal data for all purposes with US based organisations or should you change course?

How does the Tracking & Analytics traineeship work in practice? When do you start working on real challenges for clients? And how can you develop yourself during this traineeship? Our trainee Nadine Spijker will tell you more about it.

What does the Tracking & Analytics traineeship look like in practice? When do you start working on real challenges for clients? And how can you develop yourself in this traineeship? Our trainee Jasper van der Meer tells us more about it.

KWF is a Dutch charity dedicated to fighting cancer. The organisation was working on the development of a Memoriam Platform. This is a new initiative to create personalised memorial pages for the deceased. On these pages, donations can be made to KWF.

In October 2022 we launched our new website, in a fresh design style. We asked our partner Kaliber to update our branding and website with a design that fits our brand values. After the website went live, we wanted to know if they succeeded at this. Therefore, our own research consultants designed and conducted a research study to evaluate the effectiveness of the new design in conveying our intended brand values and message.

The world of web analytics is constantly changing due to technological and legal developments. One significant event in the field of technical web analytics is the introduction of server-side tracking, which allows companies to have full control over their data flows.

One of the largest professional service providers in the Netherlands aims to achieve a comprehensive overview of their customer data. They wanted to build a data warehouse or Customer Data Platform (CDP) for this purpose and asked for our help.

From 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 year of historical data for UA360's sunset. This allowed Wehkamp to compare the data in UA360 and in GA4. A key desire was to migrate the measurements as-is.

A/B testing is a powerful tool for validating the impact of optimisations across a website, app or marketing campaign. In A/B testing, statistics are crucial in determining whether the found results are significant or coincidental.

On 14 October 2020, Google launched the new version of Analytics: Google Analytics 4 (GA4). Soon after the launch, it became clear that a number of important functionalities from Universal Analytics (GA3) were missing, and therefore the time to switch seemed far away. Fortunately, we see that the development team on the side of Google has not been idle. Some nice features have since been introduced within GA4 that have narrowed the gap between GA3 and GA4. This article answers the questions that are increasingly being asked about GA4.

ABN AMRO partnered with our team to create a standardised digital data layer, addressing challenges with uniformity, reliability, and efficiency in their migration to a new analytics platform. The new standard allows for consistent tagging of all online components, leading to improved tagging management and reliable digital data for future use.

If you want to keep track of free statistics about website visitors and their behaviour on your website, you will quickly turn to Google Analytics. With the free version of Universal Analytics (better known as GA3), it only takes a few minutes to set up basic metrics such as users, sessions and pageviews. For more extensive analyses, you have the paid version Google Analytics 360. As of July 2023, GA3 will no longer be supported by Google. Time to switch to the new GA4. Read all about the pros and cons of the new Google Analytics in this article.

Did the following scenario happen to you last week? While enjoying your morning coffee, you take a look at your pride and joy: a meticulously created Looker Studio dashboard built with the GA4 connector. You rub the sleep from your eyes and see your charts are all broken. Frantic phone calls from colleagues are pouring in. What is happening? Find out in this post what the consequences of Google’s newly imposed quota on the Google Analytics Data API are.

Univé is a Dutch insurance company that offers insurance, financial products, and services to both consumers and businesses. The company is focused on providing high-quality service and helping customers make responsible financial decisions. Since 2014, we have been working closely with Univé.

A job as a Data Analyst at Digital Power: What does this job look like in practice? What skills are required? And what kind of work will you do? Marloes talked to Jasmijn, Customer Experience Specialist, to get an idea. Listen to the Dutch podcast or read it in the article below!

The organisation Doctors of the World offers medical assistance to people in a vulnerable position. They often do not know how to find their way in the Dutch healthcare system. Doctors of the World helps them with this. One of the channels to get informed about the work of Doctors of the World is the website, which will be redesigned.

Dutch citizens living, working or studying abroad must also take care of things like renewing their passports, arranging tax issues and pension with the Dutch government. This can be something of a challenge by being far away from the Netherlands, due to fragmentation of services, time difference and different situations. In a project which lasted from 2018-2022, the Ministry of Foreign Affairs therefore worked together with 12 implementing organisations (e.g. Tax and Customs Administration and RDW) on government-wide access to public services. The service is called Netherlands Worldwide (NWW). NWW is accessible 24/7 on the website, and direct customer contact channels such as telephone, WhatsApp and email.

An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.

What does the Tracking & Analytics traineeship look like in practice? When do you start working on real issues for clients? And how can you develop yourself in this traineeship? Our trainee Bob Wassenaar tells us more about it in the 'From data to action' podcast. Listen to the podcast or find out all about it in the article below.

A new group of trainees Tracking & Analytics will start soon. They will be trained as Technical Web Analysts and can become part of the Digital Power team after their traineeship. But what does a Technical Web Analyst (not) do and what can you expect from this traineeship? In this podcast, Marloes interviews her colleague Jos on this topic.

On February 10, 2022, the Digital Power Datahub and the Partos Digital Lab together kicked off the Data Awareness series with the Intro to Data Awareness. This series of 6 training courses develops the Datahub especially for the members of Partos; non-profits in the development cooperation industry. The aim of the series is to make development cooperation specialists data-wise, so that they can make and measure more impact.

You are almost done with your studies and looking for an employer that offers you the opportunity to learn everything about the field of data. Or you are no longer challenged in your current position and would like to become more technical. In both cases, you do not want to follow unpaid courses, but you would like to get started as soon as possible for real customers, with a serious salary. Does this sound familiar? Then these data traineeships are really something for you.

As a data professional you never stop learning. Your field is developing at lightning speed and you have to continuously develop yourself to keep up. In recent years, for example, new functions have been created such as Data Scientist and Data Engineer. There is also an increasing need for data professionals who can code. But how do you learn to code in Javascript? We developed an internal training programme for this.

Cookies. This word comes up a lot in the world of marketing and online analytics. But what exactly are those cookies? And are there different types of cookies?

With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.

For some time now, we have been assisting PostNL's customer service department with the optimisation of their online service & contact environment. Various pilots showed that there was also a lot of potential in improving the offline service.

Before downloading a new app, consumers often look at the app's rating. This is shown in stars with 5 stars being the highest rating. What does the app rating mean for your organisation? And for your users? The app rating is a metric that accurately reflects the tension field between marketing and product. While the importance of a high rating is obvious, a shortcut can be taken on the way to it. How does your organisation use the app rating?

Good service is important for customer satisfaction and loyalty and therefore very valuable for companies. Many companies offer services digitally. Customers can then find information about a product via a website or app. Optimising this digital 'service environment is best achieved with the help of data.

Whereas conversion rate optimisation (CRO) used to be mainly in the E-commerce focus, we now see its application in all kinds of forms and fields. The focus here is on improving a particular conversion goal. Whatever your goal is for your organisation or team, CRO requires a good approach. This e-book will help you get started.

Is your organisation's backlog of the development teams overcrowded? Then you may be of the opinion that investing in Customer Experience (CX) specialists is not a good idea at the moment. This is based on the assumption that the CX team will come up with suggestions for improvements for the website/app and therefore 'burden' the development backlog even more. Yet there is definitely added value in investing in a CX specialist, even when there is high pressure on the development capacity. PRECISELY when there is a high pressure on the development capacity…

Every day, we collect data. Think of customer data, website visitor behaviour, information about conversions through all your off- and online channels and the performance of different teams within your organisation. But how do you use that data effectively?

Do you want to get more out of your conversion rate optimisation process, or do you want to know which pitfalls there are and how to avoid them? This blog article contains 5 tips on how to professionalise your CRO process so that you can get more value out of it.

You have worked with your product team on developing a new product. You have certain expectations of how users will use the product. The only question is: is this really the case? Are they using the product as you imagined? Who is using the product and who is not? In this article we discuss the Product User Activity Model. This model gives you more insight into the current and potential use of your product to take targeted action for growth.

Data is increasingly being used to map customer journeys. Which makes sense, because we collect a lot of data in our analytics tool around the online part of the journey. A technology that can lead to valuable insights but is often forgotten is process mining.

When are user goals optimally supported by a digital environment? Everyone has an idea about this, for example 'a pleasant purchase flow' or 'easy login'. How effectively you support the user is challenging to measure. However, it is everything that determines the success of your digital environment. To help you measure your success, or to check if something is missing in your current framework, we share our Customer Experience (CX) pyramid.

Eneco customers can enter into or change an energy contract via the website, but also purchase a charging station or hire an energy coach, for example. Eneco wanted to bring in more expertise regarding the field of digital analytics. We helped Eneco find an extra Web analyst with whom this ambition could be fulfilled.

There's no denying it. We all work with data and we generate huge amounts of new data every day. The data on our supermarket customer card, the disposal of household waste at the smart container, checking in with public transport, the number of hours our TV is on or refilling our parking meter. But how do you use that data effectively?

Univé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/change insurance policies and report damages via the App. They asked our Data Analysts to make the new funnels measurable.

A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you tips to keep in mind when setting up GTM. This allows you to collect reliable and usable data, and you will be less dependent on your web developers.

KLM Digital Studio builds innovative digital solutions to make working at KLM more efficient, effective and enjoyable. One of the teams within Digital Studio, the Service Design team, is concerned with user experience. They conduct user research, build designs and test design ideas for new digital solutions. KLM asked us to provide insight into the impact of this team on the UX of its internal tools.

Nuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In addition, there was insufficient knowledge and capacity within the department to maintain the Analytics. The energy supplier asked for our help to support them in re-establishing the tagging and analytics of Mijn Vattenfall.

Within KPN, one team is responsible for the implementation of Adobe Analytics, the Digital Performance team. Due to the working method that had developed before the formation of this team, the specialists did not work together optimally.

KLM employees work with various applications on a daily basis. For example, the ground staff uses Appy2Help. This digitises work processes and supports employees in answering all questions from passengers. iMech helps to free up more time for maintenance instead of administration and the intranet is my. klm is the starting point for everyone within KLM to find information. KLM asked us to support various teams in developing good applications using insights from user data.

As Customer Experience Specialists at Digital Power, we regularly come up with 5 metrics that help us measure user quality. With this we are taking the first steps in optimising the Customer Experience. We are happy to walk you through all 5 of them. Are you going to use them from now on to analyse the user experiences of your product or service?

When we talk about Customer Experience, we mean virtual assistance in the form of voice and chatbot applications. It is expected that these will make interaction with the customer more accessible and easier. Companies like to go along with these kinds of innovative trends to improve their services. Is this indeed what Customer Experience Optimisation is all about?

More and more organisations are aware of the impact of the customer experience on business results and competitiveness. Research shows that 84% of organsations prioritise customer experience more than they did two years ago. In fact to 76%,  it is high or top priority. Further research shows that the customer experience is essential to the marketing strategy according to CMOs.

In the tight labour market, professionals no longer choose their new employer only because of the employment conditions. Increasingly, they decide whether or not to come on board and stick around based on employee experience. The 'employee experience' is therefore important in all phases. Not only at the recruitment and selection level, but also, for example, when processing a claim.

Residential investor Vesteda is working on a new website. This must offer (potential) tenants and B2B customers, such as investors and pension funds, an optimal online experience. Buyer personas of the various B2C target groups had already been developed. Together with Vesteda, we also started to map out the B2B target groups. In addition, together with the customer, we developed the optimal customer journeys for the most important buyer personas.

A Smart Security Scan is a tool that allows you to test the security of websites. The reports showed that something went wrong in the flow where people have to verify their IP address to be able to scan. We went looking for a solution. We also gave tips to optimise online conversion.

'How do we make our app more accessible to people from Vietnam?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Oxfam Novib challenge.

To have a good overview of the results of multiple websites at the same time, you need a clear structure as a basis. RNW Media has several project websites, some of which are available in different languages. Our own web development team is responsible for the build and maintenance of this. They set to work with a building block model for building new websites. We were asked to provide a structural solution for measuring all websites.

Vodafone started a 3-month 'digital boost' project with the aim of improving the conversion of the online shop. The project team consisted of external digital professionals, each with their own specialism. As part of this project, we set up an A/B test environment with the aim of improving the user experience and thus increasing conversion.