Your research partner
Gain in-depth insight into your target audiences and make more insight-driven decisions. Increase your impact with effective solutions, processes, and services that cater to their specific needs.
Find the solution that fits your research question
UX Research
Gain valuable customer insights with data-driven UX research. Solve identified problems, and create products that that are intuitive, effective, and user-friendly.
Impression Research
Understand how users perceive your website (or idea for a webpage) in just 4 weeks. Whether you're planning to build a new website or -page or want to optimise, do research first before doing unnecessary investments in website optimisation.
Advanced statistical analyses
Gain in-depth insights using methods like lineair regression, clustering, process mining, and structural equation modelling.
Support and advice
Whether you want to validate an existing study with external specialists or need advice on choosing the right tool or research method, our experts are happy to brainstorm with you.
Our collaboration in practice:
- Together, we formulate the right research question and select the research method that best fits it.
- We gather our own data for our advice and can enrich it with data from other sources, such as your web data.
- We enrich qualitative insights with data-driven insights. We actively involve stakeholders in the research.
- We adhere to ethical standards and privacy.
- You will receive advice on how research results can add value to your organisation and on how to take the right actions.
Research projects that we can undertake together with you
A better online experience thanks to UX research
citizenM is an innovative hotel chain with city hotels in the luxury segment. The digital customer experience is a key element of the customer journey. For example, hotel guests check in themselves online and can control the equipment in their room with a tablet. To better align the website with hotel guests' offline experience, citizenM wanted to revamp their hotel rooms page. They asked our research team to provide insight into the potential impact of this revamp.
Research into the impact of direct mailing campaigns
Resto VanHarte brings people who are lonely together by offering them an affordable three-course meal in one of their community restaurants. Not only elderly people often live in isolation; for example, students and single parents also fall within the target group. A campaign aimed at a broad audience received little response. They asked us to investigate why this was the case, with the aim of learning how it can be improved in the future.
UX research for the expansion and optimisation of a banking app
A bank wanted to know whether it was desirable to add a new functionality to their app. This functionality already existed as a separate app from the bank app. Would merging the two apps bring extra value to users? Our researchers explored this via qualitative desirability study.
Enhanced customer journey through process mining
The City of The Hague was seeking a partner to assist them with their web analysis. In doing so, they had a central goal: to investigate the performance of their future new website and identify opportunities for further optimisation. They enlisted our help to establish and execute the process.
Comprehensive customer data overview through data warehouse
One of the largest professional service providers in the Netherlands aims to achieve a comprehensive overview of their customer data. They wanted to build a data warehouse or Customer Data Platform (CDP) for this purpose and asked for our help.
Rapid analysis of a survey with both closed and open-ended questions
Nationale Jeugdraad is an umbrella organisation for 37 Dutch youth organisations. To gain a thorough understanding of youth behavior and opinions, they conducted a survey among a large group of young people. As they did not have the appropriate personnel available themselves, they enlisted our assistance.
Target group research for new website
The organisation Doctors of the World offers medical assistance to people in a vulnerable position. They often do not know how to find their way in the Dutch healthcare system. Doctors of the World helps them with this. One of the channels to get informed about the work of Doctors of the World is the website, which will be redesigned.
Evaluating brand alignment website with user perception
In October 2022 we launched our new website, in a fresh design style. We asked our partner Kaliber to update our branding and website with a design that fits our brand values. After the website went live, we wanted to know if they succeeded at this. Therefore, our own research consultants designed and conducted a research study to evaluate the effectiveness of the new design in conveying our intended brand values and message.
Better public services based on a research cycle
Dutch citizens living, working or studying abroad must also take care of things like renewing their passports, arranging tax issues and pension with the Dutch government. This can be something of a challenge by being far away from the Netherlands, due to fragmentation of services, time difference and different situations. In a project which lasted from 2018-2022, the Ministry of Foreign Affairs therefore worked together with 12 implementing organisations (e.g. Tax and Customs Administration and RDW) on government-wide access to public services. The service is called Netherlands Worldwide (NWW). NWW is accessible 24/7 on the website, and direct customer contact channels such as telephone, WhatsApp and email.
Optimal user experience for Memoriam Platform
KWF is a Dutch charity dedicated to fighting cancer. The organisation was working on the development of a Memoriam Platform. This is a new initiative to create personalised memorial pages for the deceased. On these pages, donations can be made to KWF.
Lean Six Sigma project for optimisation of change management process
A Dutch telecom provider sought to examine and enhance their change management process using Lean Six Sigma. The objective was to maximise successful changes in hardware and software, evaluate risks, inform customers, and conduct assessments. The telco aimed to strengthen operational stability, streamline network and IT maintenance, foster innovation, and optimise service delivery.
Want to make a well-informed decision?
We'd be happy to discuss your needs, even when you're not exactly sure what you need.
schedule a meetingWhat our clients say
Mijke Brugman, Project Leader, Nationale Jeugdraad
"Digital Power is a pleasant partner! They actively engaged in brainstorming and we were able to quickly adapt. Digital Power provided us with excellent insights into the data we had collected in a short period of time. It was particularly nice to receive separate graphs for each control variable."
Renske Westerhof, PR and Communications Advisor
"We found the collaboration with Digital Power very positive. We gained more insight into what was working well in our campaign and what wasn't. We can use these insights to better plan future campaigns. The collaboration was pleasant; we made clear agreements and schedules, which we adhered to. We also received regular interim updates. The contact was pleasant and professional. I would definitely recommend Digital Power to other organisations."
Joe Crowther, Head of Design, citizenM
"The Digital Power team contributed their crucial knowledge and experience to help guide us through the design and development of this project to make sure we gained critical insights from our guests."
From insight to action
Are you looking for a pragmatic, knowledgeable research partner? Do you want to go from insight to action? Zev will gladly introduce our Researchers to you.
Business Manager+31(0)20 308 43 90+31(0)6 13 06 48 84zev.posma@digital-power.com
Be inspired about Research
Stop unnecessary investments in website optimisation
You strongly feel that your website or a particular page no longer meets your customer needs or brand identity: time for an update! Will you immediately invest in developing something new or will you first invest in research? In this blog, we explain why research prior to website optimisation can save you a lot of unnecessary costs and problems.
Replacing qualitative researchers with AI, a good decision?
Artificial Intelligence seems capable of everything, and sometimes even better and faster than what we can do ourselves. Analysing qualitative data is a time-consuming task, and as researchers, we are curious if it can be done faster and easier. Does AI offer a solution for this? Our researchers investigated.
