Make better decisions knowing your users' needs and desires

Our UX researchers can help you research the needs of customers and users, as well as the needs of your employees, for example. We can focus on your websites, apps, services, data infrastructures, (internal) processes, media strategies, and any other product or service that is used by people.

Research helps you to establish a solid foundation to choose the right path of action. You'll gain valid insight and valuable information that you can use to guide your decisions, and to understand people’s needs, wishes and attitudes. If you get to know your target audiences better, you will be able to provide a better service.

We will make sure that the research project deliverables will be tailored to meet the specific needs of the different stakeholders within your organisation. We'll ensure that they're easily understandable and actionable, allowing you to make a real impact.

Depending on your context and preferences, we decide together in what form we present our findings. Whether it has to be a report, advice, presentations, personas, lunch & learns, quiz sessions or internal communication: we'll be there right beside you to engage everyone.

If usable data is available, you will be able to see the results quite fast. Nevertheless, data collection usually takes a substantial amount of time. In practice, proper research usually takes quite some time, but it can save you even more time in the end by preventing suboptimal decisions based on assumptions instead of data.

Your team members can make more confident and better-informed decisions based on sound research. By actively involving them in the research process, we increase the likelihood that they can truly utilise the research results in their work.

Research can provide answers to the what, how, how often, when, and why questions. It helps your team understand the current situation thoroughly before proceeding.

As a result, you reduce the risk of investing time and money in developing features, services, and products that do not resonate with the target audience. The decisions made are well-founded and backed by evidence.

Most research agencies focus exclusively on qualitative or quantitative research. We do both.

Our experienced researchers employ methods based on academic principles. They also take a pragmatic approach to your research question, ensuring the right balance between science and your business. They always work towards determining the appropriate actions. With the findings of our research, you'll be able to make impactful decisions.

Our services also include implementing data solutions through other data specialists. We have extensive expertise in Technical Web Analytics, Data Science, Data Engineering, Data Analytics, and Customer Experience.

We believe that research can also add value to smaller companies. We provide tailored support for all research projects.

In short:

• You can easily approach our team: not sure what you need – no problem!​
• We tackle our assignments pragmatically, we stay down-to-earth​
• You can gain knowledgeable, trustworthy researchers who act as business partners

Next to doing UX research, our research specialists can help you with:

• Advanced statistical analyses, such as linear regression, clustering, process mining, and structural equation modeling
• Assistance with research validation
• Brand research
• Advice on choosing tools