Learn to code in JavaScript
An internal training to become a Technical Web Analyst
- Article
- Technical Web Analytics
As a data professional you never stop learning. Your field is developing at lightning speed and you have to continuously develop yourself to keep up. In recent years, for example, new functions have been created such as Data Scientist and Data Engineer. There is also an increasing need for data professionals who can code. But how do you learn to code in Javascript? We developed an internal training programme for this.
Marloes wrote this article based on an interview with colleague Anton Bies, initiator of the training programme.
The consultancy team of Digital Power consists of data experts specialising in Data Analytics, Customer Experience, Technical Web Analytics, Data Science and Data Engineering. Although as a Data Analyst you mainly work together with other specialists in the field of Data Analytics, there is also a lot of knowledge sharing between the different specialisations. The data issues that we tackle for clients often require the deployment of multidisciplinary teams.
As a result, for example as a Customer Experience specialist, you also get to know what a colleague with a different field of expertise does. Today more and more colleagues are interested in code and web tagging. And, people who are already using it in their work would like to learn to code even better.
Why is it so hard to learn to code through online training?
Learning to code well for web tagging unfortunately remains a challenge in daily practice. There are all kinds of training courses available online that you can follow to learn Javascript, but you mainly get explanations. Applying the knowledge you gain in practice is difficult if you don't have a serious website at your disposal. It can also be difficult to develop a good problem for yourself.
Because there is a great need for specialists who can code in Javascript, we developed an internal training programme. The aim here is to teach people without a development background how to use JavaScript in a tag manager. Based on concrete assignments from the daily practice of our experienced Technical Web analysts, you learn to tackle issues with Javascript.
Who is this training programme intended for?
You can join the training if you already have experience with web analytics and can work (without Javascript) with a tag manager. You know what tags, triggers, and variables (or the variations of these terms that other tools use) are and how they work together. The course is interesting for both Technical Web analysts who want to learn to code better in Javascript, and for data professionals who want to retrain as Technical Webanalist. This could be interesting for you if:
- You are now mainly concerned with data analysis and you like to collect reliable data yourself
- You want to be able to code A/B tests yourself, whereby the different versions are triggered at exactly the right time and in the right situations
- You are no longer sufficiently challenged in your current position and want to get started creatively with Javascript code
- You want to get started within the data domain and like to solve puzzles and figure out a lot yourself
The training is at internal level, so you have to be(come) of the Digital Power team.
What does the training programme to become a Technical Web Analyst look like?
As a participant in the programme you will always receive a new assignment explained in a 1-on-1 session. You then have two weeks to complete the assignment and ask the trainer short questions in between. Then you will discuss the Javascript function that you have written 1-on-1 with the trainer. You get feedback on your own code and you can mirror the code of the trainer.
Have you successfully completed several assignments and do you feel confident about your new skills? Then you get to decide when you are ready for a paid assignment for a customer. You then make way for a new colleague who wants to learn to code (better).
When you code in Javascript, several solutions are possible. The 1-on-1 sessions stimulate creativity and you learn to look for solutions yourself. Self-reliance is an important quality for a Technical Web Analyst! An additional advantage is that as a participant you can also surprise the trainer with a creative solution. During the training you come across exceptions together and we apply the knowledge that is gained to customers. A win-win situation!
A career as a data consultant with Digital Power
Are you looking for a job that gives you plenty of room to develop further as a data professional? Where you can 'taste' a specialism such as Technical Web Analytics or Data Engineering and take the time to grow in your role? View our vacancies and apply.
If you just graduated and enjoy puzzles and code, you can also participate in our data traineeship called Tracking & Analytics.
This is an article by Marloes de Bruin, Marketing Manager at Digital Power
Marloes de Bruin is Marketing Manager at Digital Power. She is a strategic, all-round marketer, passionate about data-driven marketing. She writes on a variety of topics using input from our data consultants.
Marketing Managermarloes.debruin@digital-power.com
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Which data traineeship is right for you?
You are almost done with your studies and looking for an employer that offers you the opportunity to learn everything about the field of data. Or you are no longer challenged in your current position and would like to become more technical. In both cases, you do not want to follow unpaid courses, but you would like to get started as soon as possible for real customers, with a serious salary. Does this sound familiar? Then these data traineeships are really something for you.