Webinar | How to experiment or validate with low traffic

Watch the Dutch webinar where Niels will discuss these topics in more detail

Video
Customer Experience

Niels Verhoeven

Customer Experience Consultant

40 min

19 May 2025

Do you regularly adapt your digital product or service, but not sure if it really works? With few visitors and low conversion rates, traditional A/B testing is difficult, but certainly not impossible. In this webinar, you will learn how to validate ideas and gain valuable insights, even with a small sample size.

What will you learn in the webinar?

Why validation is essential for making the right decisions
What variables affect the ability to A/B test
How you can still make informed decisions with low traffic
How A/B testing is still possible in some cases
Alternative methods for validation when testing is not feasible

You adjust your product on a daily basis, but do you want to be sure that the adjustment is actually effective? By gaining insight through experimentation, you can validate and reduce risk and uncertainty. Even in a low-traffic environment.

🗣️ Niels Verhoeven

💬 Dutch

Want to know how to validate with low traffic? Watch the recording!

Meet our speaker

Niels gets excited about making conscious, data-driven choices. Does a solution really work? And what impact do we realise with an idea? These are the questions he wants to answer, using UX and CRO methods. Because without insight, we keep optimising on gut feeling, and that doesn't help anyone.

Niels Verhoeven

Customer Experience Consultant

E-book validation for low traffic products

Want to know more about this topic? We have also written an e-book on ‘Validation for low traffic products’. Download it for free on the webpage.

Optimisation opportunities for mobile customer journey insight using mapping

citizenM wanted to understand the customer journey and thus increase the conversion rate of the mobile booking flow. They asked us to identify optimisation opportunities through a two-month pressure cooker. The aim here was to solve customer problems. Where in the flow was citizenM losing customers and what adjustments could result in more hotel rooms booked? Our Experience Analytics experts zoomed in on the mobile customer journey using insight-driven optimisation.

3 mapping methods to understand your customer journey

Understanding the needs of your target group is crucial for the effective development and optimisation of (online) products and services. Putting yourself in the customer's shoes helps your organisation create a user experience that matches the wishes, needs and emotions of that target group. In this article, you will read more about 3 mapping methods to map out a complete customer journey.

Evidence-driven product growth

Digitalisation, digital transformation, start-ups: digital products are being developed all around us. Think of banks that serve users entirely via an app, the entertainment industry that makes content available via an app, and fully digital work processes. One thing is certain: users of a product want to get value from it. Strangely enough, this is often not looked at on a structural basis in practice.

How to translate user problems into valuable solutions

In this (Dutch) online masterclass, Youp van der Graaf and Michiel Cassee (WUA) reveal the art of translating user problems into valuable solutions.

Provide insight into cross-sell and upsell opportunities

KPN's Team Digital wondered whether more value could be gained from their existing customers. Using the available data, we looked at where – within the existing online customer journeys – there were opportunities for cross-selling and upsell.

Customer Experience Optimisation

Residential investor Vesteda is working on a new website. This must offer (potential) tenants and B2B customers, such as investors and pension funds, an optimal online experience. Buyer personas of the various B2C target groups had already been developed. Together with Vesteda, we also started to map out the B2B target groups. In addition, together with the customer, we developed the optimal customer journeys for the most important buyer personas.