As server-side tracking is becoming a hot topic among agencies, marketeers and analysts, a lot of information is available on the subject, but it is not always accurate. Server-side tracking has often been sold as a miracle solution against data los…
What is not server-side tracking?In recent months there has been a lot to do about third-party cookies and their not-so-imminent-anymore end-of-life in the Google Chrome browser. Is this then much to do about nothing or should you brace yourself for a paradigm-changing shift? In th…
Third-party cookies: should I stay, or should I go?In this episode of the MIE'24 podcast series, CEO René de Boer discusses risk reduction through informed business decisions with Customer Experience Analyst Youp de Graaf.
Risk reduction through informed business decisionsIs your web data not fully usable for your Data Analysts? Discover how Analytics Engineers, with their background in web analysis and technical expertise, bridge the gap between technology and business. Centralise your Google Analytics 4 data and en…
How to centralise Google Analytics 4 data to gain valuable insightsYou strongly feel that your website or a particular page no longer meets your customer needs or brand identity: time for an update! Will you immediately invest in developing something new or will you first invest in research? In this blog, we explai…
Stop unnecessary investments in website optimisationBased on our know-how, the purpose of this blog is to transmit our knowledge and experience to the community by describing guidelines for implementing a data platform in an organisation. We understand that the specific needs of every organisation ar…
Implementing a data platformThe Kadaster manages complex (geo)data, including all real estate in the Netherlands. All data is stored and processed using an on-premise data warehouse in Postgres. They rely on an IT partner for maintaining this warehouse. The Kadaster aims to sa…
The Kadaster: working more efficiently thanks to migration to DatabricksIntelligent Tracking Prevention (ITP) was launched by Apple in 2017 in an effort to restore "the balance the balance between privacy and the need for on-device data storage". With Intelligent Tracking Prevention, Apple aims to reduce cross-site trac…
The impact of ITP on analytics and the user experienceA well-known scenario: when a product or service is renewed, the assumption is made that an improvement has been achieved. Think, for example, of an adjustment to your website, the implementation of a new product feature or the digital transformatio…
How a hypothesis helps determine if you are successfulNationale Jeugdraad is an umbrella organisation for 37 Dutch youth organisations. To gain a thorough understanding of youth behavior and opinions, they conducted a survey among a large group of young people. As they did not have the appropriate pers…
NJR: Rapid analysis of a survey with both closed and open-ended question