Most organisations that offer digital products, experiences, and services conduct experiments, typically to increase conversions. In practice, alongside many other applications, we see the risks you face if you don’t experiment. In this article, you…
What is the added value of experimentation?Talent Garden provides masterclasses and training programs to students, engaging with them through various online and offline touchpoints. Online interactions include completed contact forms and information requests, while offline touchpoints involv…
Talent Garden: Improving sales effectiveness by predicting the enrollment of leadsE-commerce companies today want more and more insight into their customer data. But there are all sorts of challenges involved in harnessing this data. A conversation with Bram Ooms of Digital Power on one of the topics that is increasingly in the s…
The importance of data privacy in e-commerceHow confident is your company in its web analytics data? In this article, we’ll first explain why web analytics tools can never provide 100% accurate data and why that’s not necessarily a bad thing. Then, we’ll dive into the practical side of things…
How good Is your web analytics implementation?A global asset manager, specialising in Quant and Sustainable Investing, offers a range of investment strategies, including equities and bonds. To strengthen their competitive position and proactively respond to changing client needs and market deve…
How a global asset manager automated sales forecasting with MLOpsA digital agency develops and manages various websites and analyses their performance using Google Analytics, sharing the results with clients via dashboards. However, the transition from Universal Analytics to GA4 presented challenges because the d…
Digital agency: A scalable data model for the analytics of multiple websitesThe internet provides a massive amount of interesting social media posts, likes and shares. A wealth of information, especially for organisations wanting to make more impact online. But where do you start? What data will you collect, how will you an…
What is social listening?War Child will measure the quality of its programs using a standardised methodology: Quality of Care. War Child developed this methodology based on scientific research. Now the question is: how can this be implemented across a large number of locati…
Data strategy pressure cooker workshop for War ChildIn our previous blog, we explored the significance of Privacy by Design (PbD) in server-side tracking to ensure compliance with data protection regulations such as GDPR. Now, we’ll dive deeper into a practical, step-by-step guide to help you impleme…
How to implement Privacy by Design in server-side trackingIn the digital age, organisations increasingly rely on data to drive decision-making and improve user experiences. That’s why data protection and GDPR compliance is more critical than ever. Privacy by Design (PbD) is an essential approach for embedd…
Understanding Privacy by Design in server-side tracking