Are you working with a data and AI platform but struggling to realise the value you expected? You're not alone. Many organisations invest heavily in data and AI initiatives, only to encounter the same challenges in practice. Data is difficult to fin…
Gain control of data governance for your data and AI platform in 5 stepsWithin Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perfor…
Eneco: Strengthening a data-driven mindset through tailored analytics trainingUnivé wanted to optimise its advertising campaigns based on approved insurance policies rather than submitted insurance applications. At the time, advertising platforms were optimised using insurance applications submitted by (potential) customers. …
Univé: Higher advertising ROI through conversion tracking in Google AdsThere is a clear difference between teams that occasionally achieve decent results with Claude Code and teams that consistently produce high-quality output. That difference rarely comes down to better prompts. In practice, it is usually something mo…
Configuring Claude Code with CLAUDE.mdIn this four-part series, we explore data governance from why it matters and how to organise it, to its practical implementation within modern data and AI platforms. In this second article, we focus on the organisational foundations. How do you secu…
In 3 steps towards effective data governanceIn an era where data lies at the heart of business operations, innovation and AI, postponing data governance is unwise. This article highlights why it’s crucial to take action now to gain control over your data, minimise risks, and achieve a competi…
Why you can’t afford to wait on data governance any longerWhen your candidate journey ends and you join us, your employee journey begins. You will be invited to the office to sign your contract and then it's the days countdown to your first day at work!
How we onboard new colleaguesThe question is no longer how you technically unlock data, but how you organise your company to create structural value from it. During the DWH & BI Summit in March 2026, data leaders, architects and governance experts came together to discuss data …
Why modern data architecture is an organisational challengeMachine learning (ML) is often treated as a modelling exercise. Pick an algorithm, train it, evaluate the metrics, deploy. In reality, the algorithm is one of the least important decisions you’ll make.
Designing ML systems: a step-by-step guide from business need to productionTagbird is a Chrome extension developed by Digital Power. You can download it from the Chrome Web Store and add it to your browser. It is a debug/visualisation tool that provides a simple and clear insight into, among other things, the data layer, t…
What is Tagbird, what do you use it for, and what can you do with it?