citizenM aims to prevent, reduce, and resolve incidents in its hotels more efficiently. They established an Incident Management Product Team to consolidate scattered initiatives and make the working method scalable and future-proof. They asked us to…
citizenM: Optimal customer experience through enhanced incident insightA bank wanted to know whether it was desirable to add a new functionality to their app. This functionality already existed as a separate app from the bank app. Would merging the two apps bring extra value to users? Our researchers explored this via …
Dutch bank: UX research for the expansion and optimisation of a banking appDigitalisation, digital transformation, start-ups: digital products are being developed all around us. Think of banks that serve users entirely via an app, the entertainment industry that makes content available via an app, and fully digital work pr…
Evidence-driven product growthDoes your organisation struggle to steer on its KPIs? Or do isolated teams hinder internal collaboration? Mapping offers a powerful solution to these challenges, one that we at Digital Power firmly believe in. Mapping is a strategic tool for visuali…
The strength of mapping within your optimisation processServer-side tracking is becoming a hot topic among agencies, marketeers and analysts. A lot of information is available on the subject, but it is not always accurate. Server-side tracking has often been sold as a miracle solution against data loss, …
What is not server-side tracking?In recent months there has been a lot to do about third-party cookies and their not-so-imminent-anymore end-of-life in the Google Chrome browser. Is this then much to do about nothing or should you brace yourself for a paradigm-changing shift? In th…
Third-party cookies: should I stay, or should I go?In this episode of the MIE'24 podcast series, CEO René de Boer discusses risk reduction through informed business decisions with Customer Experience Analyst Youp de Graaf.
Risk reduction through informed business decisionsIs your web data not fully usable for your Data Analysts? Discover how Analytics Engineers, with their background in web analysis and technical expertise, bridge the gap between technology and business. Centralise your Google Analytics 4 data and en…
How to centralise Google Analytics 4 data to gain valuable insightsYou strongly feel that your website or a particular page no longer meets your customer needs or brand identity: time for an update! Will you immediately invest in developing something new or will you first invest in research? In this blog, we explai…
Stop unnecessary investments in website optimisationBased on our know-how, the purpose of this blog is to transmit our knowledge and experience to the community by describing guidelines for implementing a data platform in an organisation. We understand that the specific needs of every organisation ar…
Implementing a data platform