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Data does nothing until you use it properly: how citizenM changed its approach

Article
3 min

What problem are you actually trying to solve? It sounds simple, but it’s exactly the question many organisations skip – and why their data projects fail. Hotel chain citizenM experienced this first-hand: their app seemed to be failing, until the da…

Data does nothing until you use it properly: how citizenM changed its approach

What every CEO and CDO needs to know about data strategy in 2026

Article
3 min

AI is moving into operations, data needs to be faster and more reliable, and the EU AI Act is turning governance into a boardroom topic. Five trends are putting data strategy under pressure in 2026. “Those who fail to make choices will lose ground t…

What every CEO and CDO needs to know about data strategy in 2026

From data strategy to action: how to avoid getting stuck in planning

Article
3 min

The scenario is all too familiar: the boardroom has approved a data strategy, dashboards have been designed, and concepts for AI projects have been drafted. Months later, the plans are still sitting on the shelf, and no one has touched the dashboard…

From data strategy to action: how to avoid getting stuck in planning

The FTG model for commercial organisations

Article
4 min

When people think about the FTG model (function, task, behaviour), they often associate it with government websites. That makes sense. The model, developed by Toon Vuursteen, originated in a context where informing users was the primary goal and com…

The FTG model for commercial organisations

Special Olympics Nederland: Increasing donations through website optimisation

Customer case
3 min

Special Olympics Netherlands is the national sports organisation for people with an intellectual disability. The organisation is committed to making sport accessible all year round. This gives participants the opportunity to develop their skills, en…

Special Olympics Nederland: Increasing donations through website optimisation

What is the added value of a data consultancy agency over a freelancer?

Article
3 min

If you wish to hire external data expertise, there are several options. Should you choose to partner with a data consulting agency like Digital Power or hire a freelancer? Discover the benefits of working with an agency in this article.

What is the added value of a data consultancy agency over a freelancer?

Hire data professionals yourself or work with a data partner?

Article
4 min

Team managers often prefer hiring permanent employees. However, skilled data and AI professionals are scarce and difficult to attract and retain. By working with an experienced data & AI partner, organisations can move faster in becoming data-driven…

Hire data professionals yourself or work with a data partner?