AI platforms such as ChatGPT and Google Gemini are rapidly changing the way people find information online. More and more often, users are clicking through to websites via these platforms. Yet in analytics tools like GA4 or Adobe, this traffic often…
Measuring AI referral traffic in web analyticsDo you have access to more and more data, but find that better decisions are failing to materialise? You are not the only one. We see in many organisations that the growing amount of data actually leads to confusion and indecision. This data parado…
The data paradox: why more data does not always lead to better decisionsImplementing customer journeys in an organisation is a milestone. You celebrate it, share it, and feel the energy. But then comes the real challenge: how do you scale this success across multiple teams and multiple journeys?
From pages to journey: KPN’s transformationWhen you launch a new feature, you naturally want to know if people actually use it. Makes sense. Yet measuring adoption is less straightforward than it seems. What do we even mean by adoption? And when has someone truly started using your product? …
Tips for measuring product adoption: pitfalls and solutionsYou optimise a form and see that it is completed twice as fast. Great result, right? Until the customer service department is flooded with calls about error messages. In this blog, we show you the biggest pitfalls when choosing metrics and give you …
The importance of the right metricsAt energy company Ennatuurlijk, the belief grew that intuition was no longer enough to set the course. The energy market was changing rapidly, the organization was growing, and the amount of information was increasing every day. IT Manager Eric Vand…
From ambition to activation: how Ennatuurlijk really got moving with dataWelcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Sa…
The monthly technical web analytics update #5This e-book is written for decision-makers who want to harness the power of data to take their organisation to the next level. Whether you are CEO, CDO, IT director or department head: if you are responsible for the digital future of your organisati…
E-book: Getting started with your data strategy (updated version '25)Flip the narative and focus on how compliance can be leveraged as a strategic advantage. We adress data professionals who rely on the value of data and see compliance as a threath to the feasibility of their goals. This webinar will enable you to mo…
Webinar | Turning compliance into competitive advantageWithin your organisation, quite a lot of experimenting is already taking place, perhaps even extensively. Yet there is much debate about the resources and time it requires, and the added value is not always clear. Sound familiar? In this article, yo…
How your organisation can get more value from experiments