Gaining more control over AI initiatives with the support of an Analytics Translator

For professionals in data, analytics, martech and customer experience, Digital Velocity is one of the events where developments become tangible. It brings together practitioners, partners and industry leaders to show how they approach AI, real-time data and customer experience in practice.

Large Language Models (LLMs) have quickly become a standard component in modern applications. Most developers start by integrating models such as OpenAI, Claude or similar providers through APIs. It is fast, convenient and requires very little infrastructure.

Within Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perform analyses independently and make well-founded decisions.

Dedimo wanted to explore how AI could help automatically transcribe therapy sessions between client and therapist and generate reports.

When people think about the FTG model (function, task, behaviour), they often associate it with government websites. That makes sense. The model, developed by Toon Vuursteen, originated in a context where informing users was the primary goal and commercial objectives played no role.

Heerema Marine Contractors operates the world’s largest crane vessels, equipped with many sensors that together generate millions of measurements every day. This sensor data is critical for safer operations, lower emissions, better engineering and well-founded investment decisions.

Artificial Intelligence is transforming how you design, build, and maintain digital solutions. From code generation to data pipeline automation, AI has become a trusted companion in technical workflows.

Volero.nl is a young and fast-growing company that sells rugs through a webshop and a physical store. The company is primarily active in the Netherlands but is growing rapidly across Europe, including Belgium, Germany and Poland. To support this growth, it is essential for Volero to work in a data-driven way.

In many organisations, there is still a gap between the technical teams and the business. Data scientists and engineers build sophisticated models, while the business requires concrete insights that help make better decisions. The person who brings those worlds together? The Analytics Translator.

Analysing hundreds or thousands of open answers from surveys, interviews or reviews is time-consuming. To better understand those answers, we group them into themes (for example: ease of use, service, delivery or reliability). At Digital Power, we use Large Language Models (LLMs) to quickly categorise high volumes of open answers. Our team built our own secure, transparent tool that lets us see exactly what happens under the hood. But is AI already advanced enough to replace our human researchers?

Serve the City makes volunteering accessible by connecting volunteers with organisations and projects: from walking with the elderly to doing repairs in community centres. With Serve the City Young, the organisation focuses on young people, students, and schools. Larger projects are organised through schools, allowing young people to easily get involved in volunteering.

Government websites are often the first point of contact between citizens and the government. Whether it concerns information about regulations, applications or participation, the digital experience determines how well citizens find their way around. But how do you know if your website is really doing what it should?

Essity is an international hygiene and health company active in more than 150 countries. It produces products such as tissues, incontinence solutions, medical items and nappies, under well-known brands including TENA, Libero and Lotus. The company has a strong focus on innovation and sustainability, aiming to improve people’s daily lives through its products.

Voedselbank Utrecht aims to provide families and individuals living in poverty with healthy and varied food packages. Data insights are essential for this mission: how many people are being helped, where the greatest needs lie, and how demand evolves over time.

At energy company Ennatuurlijk, the belief grew that intuition was no longer enough to set the course. The energy market was changing rapidly, the organization was growing, and the amount of information was increasing every day. IT Manager Eric Vanderfeesten went looking for a data partner who could not only provide strategic advice on data-driven work, but could also strengthen his data team operationally. In this interview, he shares his vision, experience and results from working with Digital Power.

dbt Canvas allows you to build data models through a visual interface, without writing SQL. With drag-and-drop functionality and AI support, Analysts can now independently build models and commit them to Git. This means that even less technical Analysts can contribute to the dbt codebase. Sounds like a gamechanger, but is it?

At Ennatuurlijk, we have been working with the Data & Analytics team to deliver on their data strategy. When their Product Owner unexpectedly became unavailable, we were able to step in quickly. What began as a temporary replacement grew into a partnership in which we shaped the organisation’s data-driven ways of working together.

In an era marked by international tensions, rising concerns about privacy, security, and technological sovereignty, you may find yourself re-evaluating your reliance on US technology solutions. The drive towards digital independence isn't just a political goal, but may also be a pragmatic business necessity.

Artificial Intelligence (AI) is changing the way organisations operate, from personalised customer experiences to automated or assisted decision making, AI helps your organisation leverage your data. However, navigating through this fast-evolving field can feel overwhelming, with terms like AI, Generative AI (GenAI) & Machine Learning (ML) often causing confusion.

With the right dashboards, you quickly extract valuable insights from your data. This allows you to make better choices and add immediate value to your organisation. In an interview with Consultancy.eu, Antonie van Velzen and Iga Jarosz explain how our dashboard solution helps you get a grip on your raw data.

With the ongoing developments in the data and AI industry, the hype around AI agents has no signs of slowing down. Jensen Huang, Nvidia CEO, is a strong proponent of AI agents, envisioning a multi-trillion-dollar opportunity, where agents can perform tasks with a high degree of autonomy and revolutionize how people work and how businesses operate. So, in this article we would like to discuss what exactly AI agents are, what are their main components, how they interact together and the basics on how to build one.

The municipality of The Hague continuously works to improve its digital services. Citizens must be able to find their way quickly and easily on the online portal www.denhaag.nl and all linked environments. To improve that experience, good data is essential.

In recent months there has been a lot to do about third-party cookies and their not-so-imminent-anymore end-of-life in the Google Chrome browser. Is this then much to do about nothing or should you brace yourself for a paradigm-changing shift? In this article we will lift the veil over this important topic. Also, we’ll share 7 hands-on tips to prepare yourself for what’s coming.

Government websites play a crucial role in providing information and services to citizens. But how do you measure the success of such a website? Here, many organisations choose the privacy-friendly Piwik PRO and Toon Vuursteen's data model: The FTG model (Functie [Function], Taak [Task], Gedrag [Behaviour]). This framework provides a structured method for understanding and improving the performance of a website.

In the world of project management and product development, the terms Project Manager and Product Owner often come up. While they may appear to share similar responsibilities in some cases, each plays a distinct role within a project or product development process. A Project Manager is certainly not a Product Owner, and vice versa. It is essential to understand the difference between these two roles and why they must be applied appropriately. In this article, you’ll learn how a Project Manager and a Product Owner differ, what their responsibilities are, and how to choose the right person to make your project or product a success.

Many organisations are feeling the pressure: AI suddenly seems to be high on the agenda everywhere. New tools are following each other at lightning speed, colleagues are experimenting with ChatGPT, customers are asking smarter questions, and in the media, the word “AI” is unmissable. It feels like a train has taken off, and no one wants to be left behind.

An innovative start-up in the baby care sector aimed to work in a data-driven way in order to gain valuable insights and enable strategic growth. They engaged our support to help realise this ambition.

Impact Matters connects business professionals to social issues of charities and foundations. In doing so, they ensure that the right need and expertise are brought together.

It sounds simple: you regularly receive questions about a certain topic, so you decide to launch a dashboard to provide easy access to the answers. Usually, a great deal of time goes into creating these dashboards. You’ll find plenty of step-by-step guides online on how to build a good dashboard, but in the end, it’s often used far less than expected. Why does this happen—and more importantly: how can you ensure that you only build dashboards that are genuinely used?

Ennatuurlijk supplies sustainable heat and cold via heat networks to consumers and businesses. The internal Data & Analytics team is tasked with making the organisation data-driven. In doing so, they ran into a challenge: the many requests for data products within the organisation were difficult to manage and the impact remained limited. The management team therefore asked us to help them develop a data strategy, create a future-proof data landscape and drive a data-driven mindset within the organisation.

Key Performance Indicators or KPIs are indispensable to keep track of the performance in an organisation in a practical way. It is therefore important to choose the right KPIs and to keep a clear distinction between KPIs and PIs. In any case, KPIs must match the mission and vision of your company. In this article, Rogier explains how to determine your KPIs and shows you the most common mistakes.

"How many transactions did we have last week? Our back office reports 12,000 transactions, the database 15,000, and Google Analytics 11,000. Why don’t these numbers match?" In theory, systems tracking transactions should align. However, discrepancies are common across back-offices, databases, and web analytics tools.

Since the launch of ChatGPT, an increasing number of organisations have been exploring the question: "How can we apply AI within our organisation?" At this hotel chain as well, employees have already been using AI applications on their own initiative and recognise the potential to scale their use further. They sought pragmatic AI applications tailored to their domain and an approach focused on creating business value. The hotel chain engaged with multiple partners and ultimately chose to work with us. Our pragmatic approach was the decisive factor in their decision.

Schiphol needed additional support in data management, so they reached out to Digital Power. We quickly realised that the data landscape was complex, with numerous event names and parameters. Each analysis required manual steps, such as unpacking and cleaning data. Linking different platforms, like app (iOS and Android) and web, presented a particular challenge, leading to a time-consuming and error-prone process with many repetitive tasks.

Talent Garden provides masterclasses and training programs to students, engaging with them through various online and offline touchpoints. Online interactions include completed contact forms and information requests, while offline touchpoints involve meetings and calls with Talent Garden’s sales team. Throughout the customer journey, from initial contact to final enrollment, Talent Garden collects extensive data*. With a wealth of raw data at their disposal, they sought to improve their enrollment strategy and the effectiveness of their sales team. To achieve this, they asked us to develop a data model that could better predict the likelihood of a new contact eventually becoming a student.

The internet provides a massive amount of interesting social media posts, likes and shares. A wealth of information, especially for organisations wanting to make more impact online. But where do you start? What data will you collect, how will you analyze it and how can you convert insights into concrete action points? To answer these questions, it is important to start with the mission and goals of the organization.

PACCAR Parts Europe (PPE), a sister company of DAF Trucks, is responsible for supplying truck parts to all DAF Trucks dealers across Europe. To achieve this, PPE operates a sophisticated supply chain network throughout Europe. Currently, PPE is developing a Supply Chain Control Tower—a platform that provides full transparency of all logistical movements from supplier to dealer.

Rapidly growing scale-up EnergyZero needed to expand and establish a strong data team due to their extreme growth. The primary data need was to support and conduct the financial analysis for an upcoming audit. Additionally, they wanted to automate work processes and improve data exchange with B2B partners.

With the increasing availability of cloud services that enable companies to leverage Large Language Models, it becomes relatively easy to setup your own GPT-model. However, one important question needs to be answered before you start building: what are the benefits for my organisation?

The AI Document Explorer (AIDE) is a cloud solution developed by Digital Power that utilises OpenAI's GPT model. It can be deployed to quickly gain insights into company documents. AIDE securely indexes your files, enabling you to ask questions about your own documents. Not only does it provide you with the answers you are looking for, but it also references the locations where these answers are found.

Financial institutions need to process large amounts of documentation. For this particular institution, an internal team facilitates this by, for example, creating summaries using text analysis and natural language processing (NLP). They make these available to the various business units. To conduct audits more efficiently, they wanted to develop a question-and-answer model to get the right information to them faster. When ChatGPT was launched, they asked us to create a proof of concept.

Is your web data not fully usable for your Data Analysts? Discover how Analytics Engineers, with their background in web analysis and technical expertise, bridge the gap between technology and business. Centralise your Google Analytics 4 data and enable your entire organisation to quickly and efficiently extract valuable insights.

Intelligent Tracking Prevention (ITP) was launched by Apple in 2017 in an effort to restore "the balance the balance between privacy and the need for on-device data storage". With Intelligent Tracking Prevention, Apple aims to reduce cross-site tracking (following users across websites) by limiting the use of cookies. Find out what this means for you.

Artificial Intelligence seems capable of everything, and sometimes even better and faster than what we can do ourselves. Analysing qualitative data is a time-consuming task, and as researchers, we are curious if it can be done faster and easier. Does AI offer a solution for this? Our researchers investigated.

An essential part of Otis's business operations is the maintenance of their elevators. To time this effectively and proactively inform customers about the status of their elevator, Otis wanted to implement continuous monitoring. They saw great potential in predictive maintenance and remote maintenance.

MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.

There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bigger plans towards a more privacy-centric and vendor-agnostic way of data collection. They enlisted our help to support them with the transition from Universal Analytics 360 to GA4.

Valk Digital, an internet company, aimed to adopt a more data-driven approach. The marketing team was already discussing all the data weekly using an Excel spreadsheet, but due to manual data input, it was time-consuming and more likely to fail. There was a need for an automated, future-proof approach based on reliable data.

To make informed decisions, insights into your business performance are essential. Various analysis and visualisation tools are available to assist you. The best tool for your company depends on your specific needs. In this blog, we discuss the pros and cons of 6 popular tools: Google Analytics, Adobe Analytics, Piwik PRO, PowerBI, Looker Studio, and Tableau.

FrieslandCampina Global facilitates local teams in Europe, Asia, and Africa. They want to gain a better understanding of the market and provide the teams with new insights. The goals are to strengthen their competitive position and to identify new opportunities for expansion.

The world of web analytics is constantly changing due to technological and legal developments. One significant event in the field of technical web analytics is the introduction of server-side tracking, which allows companies to have full control over their data flows.

The world of data is continuously shifting and so are its corresponding jobs and responsibilities within data teams. With this, an up-and-coming role appeared on the horizon: the Analytics Engineer.

As of 1 July 2023, Google Universal Analytics (UA or GA3) will stop processing data. More and more companies are therefore transitioning to GA4. Unfortunately, historical data from GA3 is not visible in GA4, and if you don't want to lose the data, you must extract everything from UA before 1 July 2024. After that, it will no longer be possible.

On 14 October 2020, Google launched the new version of Analytics: Google Analytics 4 (GA4). Soon after the launch, it became clear that a number of important functionalities from Universal Analytics (GA3) were missing, and therefore the time to switch seemed far away. Fortunately, we see that the development team on the side of Google has not been idle. Some nice features have since been introduced within GA4 that have narrowed the gap between GA3 and GA4. This article answers the questions that are increasingly being asked about GA4.

If you want to keep track of free statistics about website visitors and their behaviour on your website, you will quickly turn to Google Analytics. With the free version of Universal Analytics (better known as GA3), it only takes a few minutes to set up basic metrics such as users, sessions and pageviews. For more extensive analyses, you have the paid version Google Analytics 360. As of July 2023, GA3 will no longer be supported by Google. Time to switch to the new GA4. Read all about the pros and cons of the new Google Analytics in this article.

In this video, you will find out what a job as a Data Analyst looks like! What does a working week look like, which clients do our Data Analysts work for and what makes working so much fun? Dennis likes to tell you more about it!

Did the following scenario happen to you last week? While enjoying your morning coffee, you take a look at your pride and joy: a meticulously created Looker Studio dashboard built with the GA4 connector. You rub the sleep from your eyes and see your charts are all broken. Frantic phone calls from colleagues are pouring in. What is happening? Find out in this post what the consequences of Google’s newly imposed quota on the Google Analytics Data API are.

The end date for using Universal Analytics is getting closer and closer. Many companies have been collecting data in Google Analytics 4 (hereafter; GA4) for some time now. The next step is to visualise GA4 data in the right way. This process raises new questions. "When do I visualise my data in GA4 explore?" and "How do I deal with the quota limits for Looker Studio if I want to make GA4 data insightful?". Our decision tree will help you make the right choices.

What does a position as a Data Analyst look like in practice? What kind of work do you do? And what skills do you need? Jelmer, a Data Analyst at Digital Power, tells us more about this in the 'From data to action' podcast! Listen to the podcast or read it in the article below.

Everywhere at events and online, stories are told about what 'data science' is all about. Definitions are anything but consistent. They go from 'getting something of value out of data' to 'it's basically the same as statistics'. And a Data Scientist is 'a data analyst who lives in Silicon Valley' or 'a socially skilled IT person who does something with data'. But what is it really?

How do you find out what you want, and what do you look for in job vacancies? Will you opt for a big or small company, consultancy firm or something else? These are some of the questions that our graduation intern Stijn had to face. He entered into discussions with his colleagues to find answers to these questions. The result? The Data Choice Cast! In this podcast, Stijn asks all his pressing questions and receives tips that help him (and hopefully you, too) to make the right choice for a job in the data world.

"There are three kinds of lies: lies, blatant lies, and statistics," said former UK Prime Minister Benjamin Disraeli. This also often applies to the use of data, because you cannot blindly trust data if you do not know the background.

The Designathon Works foundation organises Design Hackathons (Designathons) for children aged 8 to 12. The target? Teaching children from all over the world skills to become a 'changemaker'. They are challenged to design solutions for a better world, for example to combat climate change. From the Datahub, we helped Designathon Works fine-tune the impact measurements free of charge. We also made a first move towards automating data collection, analysis and visualisation.

FysioHolland is an umbrella organisation for physiotherapists in the Netherlands. A central service team relieves therapists of additional work, so that they can mainly focus on providing the best care. In addition to organic growth, FysioHolland is connecting new practices to the organisation. Each of these has its own systems, work processes and treatment codes. This has made FysioHolland's data management large and complex.

The well-known Dutch band HAEVN was unable to perform due to the corona measures. In order to make the most of their time, they wanted to optimise their new website and webshop. They sell merchandise, CDs and LPs through their Shopify webshop. Fans can also download concert films there. The HAEVN team themselves had little knowledge of data-driven website optimisation and asked us for help.

Cookies. This word comes up a lot in the world of marketing and online analytics. But what exactly are those cookies? And are there different types of cookies?

The outbreak of the corona pandemic in early 2020 has turned the world upside down. In addition to countless infections, hospitalisations and deaths, we also saw an outbreak of violence in many countries. Citizens took to the streets, sometimes violently, to protest against the measures taken, but domestic violence also increased in many places and fear and frustration played a role in racism.

Dienst Testen is a crisis organisation created during the corona pandemic. Under the banner of the Ministry of Health, Welfare and Sport (VWS), Dienst Testen ensures that everyone in the Netherlands can be tested quickly and reliably. Dienst Testen does this in collaboration with the municipal health services (GGDs) and laboratories. To quickly gain insight into the corona test figures in the Netherlands, Dienst Testen asked us and a number of other data consultancy parties to create dashboards in collaboration.

KPN's Team Digital wondered whether more value could be gained from their existing customers. Using the available data, we looked at where – within the existing online customer journeys – there were opportunities for cross-selling and upsell.

For some time now, we have been assisting PostNL's customer service department with the optimisation of their online service & contact environment. Various pilots showed that there was also a lot of potential in improving the offline service.

In our field we are regularly asked whether we want to help organsations to work data-driven. To answer and help with this, it is important to understand how we look at the explanation of data-driven working. At Digital Power, we assume that data-driven working is equivalent to making decisions based on data. Although this may seem like a simple description, there is much more to it!

At the 'MKB Data Science Top 50', 50 agencies competed for the title 'the fastest-growing SME data science agency in our country'. Even before the event, we heard that we were in the top 3! During the Den Bosch Data Week, Marieke got to pitch our organisation.

Whereas conversion rate optimisation (CRO) used to be mainly in the E-commerce focus, we now see its application in all kinds of forms and fields. The focus here is on improving a particular conversion goal. Whatever your goal is for your organisation or team, CRO requires a good approach. This e-book will help you get started.

Every day, we collect data. Think of customer data, website visitor behaviour, information about conversions through all your off- and online channels and the performance of different teams within your organisation. But how do you use that data effectively?

Vesteda was curious if social listening – monitoring and analysing social media discussions about a brand, competitors, products or hashtags/keywords – could add value to the organisation. To this end, we started a project that consisted of two parts: exploring possibilities for social listening in the Corporate Communication department and applying social listening in an ongoing Data Science project.

If you use BigQuery, whether or not in combination with Google Data Studio, it is useful to keep track of your query costs. You also want to know which queries contribute the most to this. In this article we explain how your BiqQuery costs are generated and how you manage them as efficiently as possible.

The Municipality of Utrecht collects a lot of data from contact moments with citizens. This includes anonymous visitor behaviour on the website and online applications, but also phone calls to the Customer Contact Center, messages via webcare and physical appointments at the municipal desk.

DIGIWEDO specialises in designing and developing responsive websites, web shops and web applications for SMEs (MKB). They regularly receive questions from customers about how to collect, visualise and/or analyse data in the right way. DIGIWEDO does not yet offer any services in the field of data. They asked us to think about how they could expand their existing services when it comes to advice in the field of data-driven working. Within a week, using our data pressure cooker we proposed a clear plan that helps DIGIWEDO to meet customer needs.

Are you going to make decisions based on data? Then you have to ensure that your data quality is in order. Good documentation according to a clear process is essential here. Why and how? You can read it in this article.

Eneco customers can enter into or change an energy contract via the website, but also purchase a charging station or hire an energy coach, for example. Eneco wanted to bring in more expertise regarding the field of digital analytics. We helped Eneco find an extra Web analyst with whom this ambition could be fulfilled.

Tuesday, 3 March 2020, was known as Super Tuesday, the day on which several American states vote simultaneously for the Democratic presidential candidate. We use this day as a case for the application of Social Network Analysis. This example is about elections, but you can also apply the same method to a commercial case where you replace the names of the candidates with, for example, different brand names.

Our team follows the news about the corona dashboard of the Dutch National Institute for Public Health and the Environment (RIVM) with great interest. Creating such a dashboard is quite easy if the data is available. But how do you analyse and interpret it? Our Data Analysts will explain it to you.

The Corona measures are a much discussed topic on Twitter. The crisis team not only fights against Corona's effects on public health, but also tries to maintain legitimacy for the decision to keep certain measures in place among the public. With this practical case we explain how you can make public opinion on Twitter transparent with Social Network Analysis.

If your organisation is active on social media and you want to optimise the online strategy, you need to know what is happening online around you and the impact of your activities. Social Network Analysis can help you with that. We explain what it is, how it works and the purposes it serves.

RNW Media builds online communities in countries with limited freedoms. In these communities, young people can read and discuss sexual and reproductive health and rights (SRHR) and civil rights. In addition, RNW Media is working on advocacy – putting the interests of young people on the map with governments.

There's no denying it. We all work with data and we generate huge amounts of new data every day. The data on our supermarket customer card, the disposal of household waste at the smart container, checking in with public transport, the number of hours our TV is on or refilling our parking meter. But how do you use that data effectively?

In times of the coronavirus (COVID-19), a good overview of the patients in the scaled-up intensive care of the Utrecht medical centre is vital. Employees must be able to view patient characteristics, the most current lab readings and the course of patients' vital signs at a glance. In addition, up-to-date insight into the bed occupancy per department and the capacity of the nursing staff is required. We immediately got started to provide the necessary insights for UMC Utrecht. As a way of also contributing in these times of crisis, we offered our hours free of charge.

Univé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/change insurance policies and report damages via the App. They asked our Data Analysts to make the new funnels measurable.

On the one hand, large amounts of available data are wonderful: after all, you can learn a lot from it. In practice, however, many organisations collect much more data than necessary. They often have so much information that they don't know what to look for. Or relevant data is actually collected, but it is not used optimally as input for decisions.

Venturn's consultants are active in the maritime and logistics sectors. The service provider itself organises soft skills training for their employees. In addition, there was a need for training in the field of data-driven work. Venturn asked us to develop tailor-made data training.

Fietsvoordeelshop has seven physical stores and a webshop. It is one of the most successful bike shops at the moment. In the field of data, the bicycle shop mainly worked with Excel. This means that a lot was done manually, every week. Due to the growth of the organisation and the increasing number of processes, the Excel file became increasingly large and unclear. Fietsvoordeelshop asked us to demonstrate with a data pressure cooker of five days that data-driven work could be of added value.

From 'ethical data to doing' is easier said than done. Some of the ethical considerations in the field of working with data are laid down in the Privacy Act (GDPR). Depending on the context, there are many more questions to ask ourselves. If something is legal, this does not automatically mean that it is also ethically responsible.

The Internet of Things (IoT) system from Philips Hue, part of lighting manufacturer Signify, includes a mobile app. This allows end users to control their smart-home lamps both locally and remotely. They rate their experiences with the mobile app and the rest of the IoT system via Google Play or the App Store. Due to the large number of ratings and reviews, it is time-consuming to analyse them manually and recognise recurring themes.

Following a reorganisation and introduction of new strategic propositions, the main targets on the Consumers' Association website were no longer structurally maintained. Several reports from different systems were circulating. Different teams also worked on various, sometimes conflicting objectives. Working with Deloitte, we provided insight into website achievements in an accessible way and instituted a process for continuous improvement of these achievements.

More and more organisations are getting started with data science. A logical consequence of this is clearly a growing number of related vacancies. But how do you set up a useful job description for a data scientist – and mostly: how do you actually pick the right one? We're giving you some hints on what to do, and what not.

Every company collects data. But what exactly is data analytics? Why do companies collect data? Why are they investing in data analytics? And what can you do with it yourself? Let us explain.

The introduction of the new privacy law (GDPR) in 2018 has ensured that many organisations put privacy high on the agenda. In this article you can read about the 5 ethical risks of working digitally and using data. We also share a concrete solution: the Responsible Data Framework.

Residential investor Vesteda is working on a new website. If an available rental home has a garden, the location of the garden must be listed on the webpage of that home. This information was not yet available in the database. We were instructed to determine the location of the garden based on the coordinates of the homes.

Organisations wanting to get started with data quickly ask for Data Science solutions. Data Science is often seen as the holy grail of data-driven working. But what does a successful Data Science project actually look like in practice? And how can it serve your organisation? In this series of articles, we take you through all the elements you need to achieve success for your organisation with Data Science.

Data analysis leads to clear, action-oriented insights that ensure the right decisions are made. At least, that's how it should go. To the frustration of many Data Analysts, they view carefully presented insights but little reflected in concrete actions.

RetailTrends is a family business with a media platform for retailers. Over the years, the company has developed from a publisher of a single print magazine to a multimedia platform. This consists of two websites with news and background articles about the industry; a print magazine; an online magazine; and events. Interested parties are kept informed via various newsletters and social media channels. Some of the content is only accessible to members.

Fair Wear is a non-profit organisation that aims to improve the working conditions of employees in garment factories. The NGO has collected a lot of documentation about its activities in recent years, for example in the form of reports from a complaint line for factory employees, reports of audits that check whether factories comply with the guidelines, and reports of training for factory employees. This information is stored as typed text, usually in Word or PDF format.

An increasing number of people are traveling by public transportation. Several stations in The Netherlands are being rebuilt or renovated to keep up with the growing number of train passengers. For the rebuilding and layout plans, information was needed on station traffic. NS Stations also wanted to improve transfer safety in collaboration with ProRail.

The Van Gogh Museum is the most visited museum in the Netherlands. More than 2.2 million people visited the museum in 2017. Data is collected from all those people. Data from the website and other online marketing channels, but also offline data from ticket sales at the box office, for example.

ONE Business websites allow users to buy subscriptions to various magazines. The online sales funnel can hereby be dynamically divided for each offer. For example, it is possible to give users free term choices or to limit them to a specific offer. Because the sales funnel is dynamic, it is impossible with the standard Google Analytics implementation to gain good insight into the customer journey. ONE Business asked us to provide insight into where people opt out and why. This will enable them to optimise the funnel for more online conversions.

Organisations collect as much data as possible to map out the Customer Journey. After analysis, this combination of quantitative and qualitative data provides insight into the what and why of customers or visitors. These insights should prompt action. It is important to communicate the insights well, so that the right actions are taken. You can do that with storytelling.

Elsevierweekblad.nl is an online platform with news, opinion and background information. Various authors write articles on a variety of relevant topics on a daily basis. Elsevier Weekblad wanted to get a better grip on the content formula behind this. This required insight into the extent to which the types of content contribute to reach, engagement and sales of subscriptions.

'How do we reduce the number of calls to customer service asking: where is my package?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this PostNL challenge.

'How do we extract more relevant insights from our data using Google Analytics?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Nespresso challenge.

To have a good overview of the results of multiple websites at the same time, you need a clear structure as a basis. RNW Media has several project websites, some of which are available in different languages. Our own web development team is responsible for the build and maintenance of this. They set to work with a building block model for building new websites. We were asked to provide a structural solution for measuring all websites.

Various departments within Univé made decisions based on data from multiple data sources and separate reports. As a result, each department made decisions based on different information. The departments were also not always aware of each other's performance. We investigated how the integration of the data sources using the Microsoft Power BI visualisation tool could improve decision-making.