How a Product Owner delivers data value and visibility

Want to move faster with a strategic view on your data? Every quarter, Elias zooms in on the market developments that impact your data-driven organisation.

Only two per cent of Dutch organisations have a mature data strategy, according to HPE research. The other 98 per cent? They are building their AI ambitions on quicksand. Because without a data strategy, AI does not become a smart assistant, but one that leaks sensitive business information, increases the risk of GDPR fines, and makes your organisation dependent on tech giants who do not share your interests.

What problem are you actually trying to solve? It sounds simple, but it’s exactly the question many organisations skip – and why their data projects fail. Hotel chain citizenM experienced this first-hand: their app seemed to be failing, until the data told a very different story. We supported citizenM in arriving at these insights.

AI is moving into operations, data needs to be faster and more reliable, and the EU AI Act is turning governance into a boardroom topic. Five trends are putting data strategy under pressure in 2026. “Those who fail to make choices will lose ground to competitors who do focus.”

The scenario is all too familiar: the boardroom has approved a data strategy, dashboards have been designed, and concepts for AI projects have been drafted. Months later, the plans are still sitting on the shelf, and no one has touched the dashboard since the presentation. What went wrong? “Technology can only help you if you know what you want it to help you with,” says Elias Hassing (Data Strategist at Digital Power).

Want to move faster with a strategic view on your data? Every quarter, Elias zooms in on the market developments that impact your data-driven organisation.

When the regular Analytics Translator of a service organisation went on maternity leave, the team sought our help to ensure ongoing AI projects ran smoothly. At the same time, the organisation wanted a fresh, external perspective: how was the role being filled, and where could improvements be made?

In many organisations, there is still a gap between the technical teams and the business. Data scientists and engineers build sophisticated models, while the business requires concrete insights that help make better decisions. The person who brings those worlds together? The Analytics Translator.

Many organisations feel that they need to do ‘something with data’. But how do you ensure that it really works for your organisation?

Want to move faster with a strategic view on your data? In the up to data: Macro Matters, Elias zooms in on the market developments that impact your data-driven organisation.

Does your organisation collect lots of data, but the step from insight to action often stalls? You’re not alone. Most companies struggle at every organisational level, from the boardroom to the frontline, to actually turn data into effective decisions. Data-driven decision-making offers the solution: a framework that brings together data, people, and technology so you can decide faster and better.

In this webinar, you will learn what data maturity means and how to gain insight into the extent to which your organisation handles data. You will discover how to determine where you currently stand, which factors play a role in this, and which next steps you can take to get more value out of data.

Are you losing control of your data? It’s time to take the reins. Effective data governance is the key to better decision-making, sustainable growth and a supportive business strategy.

Due to recent geopolitical developments, such as heightened concerns about privacy and legislation, many organisations are reassessing their dependence on US-based software solutions. At the same time, the call for greater control over data and reduced reliance on external parties is growing louder.

Are your IT department and the business working at cross purposes? Your organisation isn’t the only one. Many organisations struggle with business–IT alignment: bringing business objectives and technological initiatives into line.

Do you have access to more and more data, but find that better decisions are failing to materialise? You are not the only one. We see in many organisations that the growing amount of data actually leads to confusion and indecision. This data paradox - more data, but not automatically more insight - is a major challenge for anyone who wants to work in a truly data-driven way.

At energy company Ennatuurlijk, the belief grew that intuition was no longer enough to set the course. The energy market was changing rapidly, the organization was growing, and the amount of information was increasing every day. IT Manager Eric Vanderfeesten went looking for a data partner who could not only provide strategic advice on data-driven work, but could also strengthen his data team operationally. In this interview, he shares his vision, experience and results from working with Digital Power.

This e-book is written for decision-makers who want to harness the power of data to take their organisation to the next level. Whether you are CEO, CDO, IT director or department head: if you are responsible for the digital future of your organisation, this book will provide the insights you are looking for.

If you’ve decided to migrate your data warehouse to a European environment, taking a structured approach is key. This blog focuses on the steps needed for a smooth and successful transition.

Due to geopolitical developments and growing concerns about data sovereignty, more and more businesses are looking to reduce their dependence on US cloud providers.

In an era marked by international tensions, rising concerns about privacy, security, and technological sovereignty, you may find yourself re-evaluating your reliance on US technology solutions. The drive towards digital independence isn't just a political goal, but may also be a pragmatic business necessity.

Sneller vooruit dankzij een strategische blik op je data? In de eerste up to data: macro matters editie zoomt Elias in op de marktontwikkelingen die impact hebben op jouw datagedreven organisatie.

Wondering how data mature your organisation really is? Our free online data maturity scan gives you a clear view of your organisation’s current level of data maturity – in just 5 minutes. Below we answer the five most frequently asked questions about the scan.

“Our current focus with data is mostly operational. To truly unlock its value, we want to start using it more strategically – to make better-informed decisions with the right focus. But where do we begin? What’s the best approach, and how do we build internal support? What is our current level of data maturity, and what steps should we take to grow?” This was the question posed by an international medical device manufacturer who asked us to carry out a data maturity scan as the starting point for their journey.

In the world of project management and product development, the terms Project Manager and Product Owner often come up. While they may appear to share similar responsibilities in some cases, each plays a distinct role within a project or product development process. A Project Manager is certainly not a Product Owner, and vice versa. It is essential to understand the difference between these two roles and why they must be applied appropriately. In this article, you’ll learn how a Project Manager and a Product Owner differ, what their responsibilities are, and how to choose the right person to make your project or product a success.

An innovative start-up in the baby care sector aimed to work in a data-driven way in order to gain valuable insights and enable strategic growth. They engaged our support to help realise this ambition.

Ennatuurlijk supplies sustainable heat and cold via heat networks to consumers and businesses. The internal Data & Analytics team is tasked with making the organisation data-driven. In doing so, they ran into a challenge: the many requests for data products within the organisation were difficult to manage and the impact remained limited. The management team therefore asked us to help them develop a data strategy, create a future-proof data landscape and drive a data-driven mindset within the organisation.

CitizenM wanted to improve the performance of different product generations in their hotel rooms. This specifically concerned sinks and showers, by improving models and technological, performance and design improvements from manufacturers.

citizenM wanted to understand the customer journey and thus increase the conversion rate of the mobile booking flow. They asked us to identify optimisation opportunities through a two-month pressure cooker. The aim here was to solve customer problems. Where in the flow was citizenM losing customers and what adjustments could result in more hotel rooms booked? Our Experience Analytics experts zoomed in on the mobile customer journey using insight-driven optimisation.

Talent Garden provides masterclasses and training programs to students, engaging with them through various online and offline touchpoints. Online interactions include completed contact forms and information requests, while offline touchpoints involve meetings and calls with Talent Garden’s sales team. Throughout the customer journey, from initial contact to final enrollment, Talent Garden collects extensive data*. With a wealth of raw data at their disposal, they sought to improve their enrollment strategy and the effectiveness of their sales team. To achieve this, they asked us to develop a data model that could better predict the likelihood of a new contact eventually becoming a student.

War Child will measure the quality of its programs using a standardised methodology: Quality of Care. War Child developed this methodology based on scientific research. Now the question is: how can this be implemented across a large number of locations with different types of programs, various partner organisations, and donors? What is War Child's data ambition concerning Quality of Care, and how can a data strategy help the organisation move forward?

A Perfect Jane is a webshop focused on vegan boots made from apple leather, recognisable by their green sole in the shape of a leaf. The webshop noticed a lot of traffic from marketing activities but felt that these visitors were of low quality, resulting in a low conversion rate. They also perceived a low conversion rate from regular traffic. Additionally, the webshop aimed to reduce the number of returns and increase the average order value. A Perfect Jane enlisted the help of our Customer Experience Analysts for advice.

PACCAR Parts Europe (PPE), a sister company of DAF Trucks, is responsible for supplying truck parts to all DAF Trucks dealers across Europe. To achieve this, PPE operates a sophisticated supply chain network throughout Europe. Currently, PPE is developing a Supply Chain Control Tower—a platform that provides full transparency of all logistical movements from supplier to dealer.

Recent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual departure date can be lengthy, this presented a significant challenge. Without an effective solution, Transavia risked losing crucial customer insights and undermining the effectiveness of their marketing strategies.

Rapidly growing scale-up EnergyZero needed to expand and establish a strong data team due to their extreme growth. The primary data need was to support and conduct the financial analysis for an upcoming audit. Additionally, they wanted to automate work processes and improve data exchange with B2B partners.

Financial institutions need to process large amounts of documentation. For this particular institution, an internal team facilitates this by, for example, creating summaries using text analysis and natural language processing (NLP). They make these available to the various business units. To conduct audits more efficiently, they wanted to develop a question-and-answer model to get the right information to them faster. When ChatGPT was launched, they asked us to create a proof of concept.

In our webinar, we would like to inspire you about the possibilities of developing a data strategy in an accessible way. How can you approach this process? Using our data strategy model, Eiske will present concrete examples and let you take a first step towards a solid strategy for your organisation.

A bank wanted to know whether it was desirable to add a new functionality to their app. This functionality already existed as a separate app from the bank app. Would merging the two apps bring extra value to users? Our researchers explored this via qualitative desirability study.

Nationale Jeugdraad is an umbrella organisation for 37 Dutch youth organisations. To gain a thorough understanding of youth behavior and opinions, they conducted a survey among a large group of young people. As they did not have the appropriate personnel available themselves, they enlisted our assistance.

An insurance company approached us to assist in shaping their data strategy. Their aim was to achieve their goals and provide a seamless customer experience across all touchpoints.

Merlin is the largest digital music licensing partner for independent labels, distributors, and other rightsholders. Merlin’s members represent 15% of the global recorded music market. The company has deals in place with Apple, Facebook, Spotify, YouTube, and 40 other innovative digital platforms around the world for its’ member’s recordings. The Merlin team tracks payments and usage reports from digital partners while ensuring that their members are paid and reported to accurately, efficiently, and consistently.

In the past, all data from companies was stored locally in an on-premise environment. More and more companies are migrating their data infrastructure to the cloud. Cloud computing utilises servers managed and maintained by cloud service providers such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform. In this article, you will read the answers to the questions you may have when considering a migration to the cloud.

In this webinar, we discuss the maturity model that we apply to quantify the maturity of different dimensions of data governance. Additionally, we provide concrete steps and implementation tips to start providing added value through data management.

An essential part of Otis's business operations is the maintenance of their elevators. To time this effectively and proactively inform customers about the status of their elevator, Otis wanted to implement continuous monitoring. They saw great potential in predictive maintenance and remote maintenance.

Agrico is a cooperative of potato growers. They cultivate potatoes for various purposes such as consumption and planting future crops. These potatoes are exported worldwide through various subsidiaries. All logistical and operational data is stored in their ERP system, Microsoft Dynamics 365. Due to the complexity of this system with its many features, the data is not suitable for direct use in reporting. Agrico asked us to help make their ERP data understandable and develop clear reports.

There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bigger plans towards a more privacy-centric and vendor-agnostic way of data collection. They enlisted our help to support them with the transition from Universal Analytics 360 to GA4.

Digital Power has launched a new data strategy proposition to help its clients define and realise their goals for datadriven working. “Few organisations know how to convert the insights from their data into results. What they lack is a good data strategy,” says Charlotte Vonkeman, who is responsible for the new proposition.

A Dutch telecom provider sought to examine and enhance their change management process using Lean Six Sigma. The objective was to maximise successful changes in hardware and software, evaluate risks, inform customers, and conduct assessments. The telco aimed to strengthen operational stability, streamline network and IT maintenance, foster innovation, and optimise service delivery.

Download our e-book about data strategy and learn how to maintain control and truly extract value from your data.

Nowadays, almost every organisation is aware of the need to work data driven. They understand the importance, but few have managed to succesfully implement a data strategy. In this interview series we talk about the definition of data strategy, use cases, opportunities and tips from data strategy experts.

In October 2022 we launched our new website, in a fresh design style. We asked our partner Kaliber to update our branding and website with a design that fits our brand values. After the website went live, we wanted to know if they succeeded at this. Therefore, our own research consultants designed and conducted a research study to evaluate the effectiveness of the new design in conveying our intended brand values and message.

Nowadays, almost every organisation is aware of the need to work data driven. They understand the importance, but few have managed to succesfully implement a data strategy. In this interview series we talk about the definition of data strategy, use cases, opportunities and tips from data strategy experts.

In this video, Jonathan is happy to explain more about our data projects!

One of the largest professional service providers in the Netherlands aims to achieve a comprehensive overview of their customer data. They wanted to build a data warehouse or Customer Data Platform (CDP) for this purpose and asked for our help.

From 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 year of historical data for UA360's sunset. This allowed Wehkamp to compare the data in UA360 and in GA4. A key desire was to migrate the measurements as-is.

Nowadays, almost every organisation is aware of the need to work data driven. They understand the importance, but few have managed to succesfully implement a data strategy. In this interview series we talk about the definition of data strategy, use cases, opportunities and tips from data strategy experts.

How does all the data you collect effectively contribute to achieving the organisational goals? Few organisations actually succeed in converting insights from their data into results. As a data consultancy firm, we regularly talk to organisations that are overwhelmed by the vast array of tools and the large amount of data, and can no longer see the wood for the trees. Does this sound familiar? The development and implementation of a well-thought-out data strategy will help you regain control.

Valk Exclusief is a chain of 4-star+ hotels with 43 hotels in the Netherlands. The hotel chain wants to offer guests a personal experience, both in the hotel and online.

TM Forum, an alliance of over 850 global companies, engaged our company as a data partner to identify and solve data-related challenges.

Stichting Donateursbelangen aims to strengthen trust between donors and charities. They believe that that trust is based on collecting money honestly, openly, transparently and respectfully. At the same time effectively using the raised donation funds to make an impact. To further this goal, Stichting Donateursbelangen wants to share information about charities with donors through their own search engine.

Nowadays, almost every organisation is aware of the need to work data driven. They understand the importance, but few have managed to succesfully implement a data strategy. In this interview series we talk about the definition of data strategy, use cases, opportunities and tips from data strategy experts.

The organisation Doctors of the World offers medical assistance to people in a vulnerable position. They often do not know how to find their way in the Dutch healthcare system. Doctors of the World helps them with this. One of the channels to get informed about the work of Doctors of the World is the website, which will be redesigned.

Dutch citizens living, working or studying abroad must also take care of things like renewing their passports, arranging tax issues and pension with the Dutch government. This can be something of a challenge by being far away from the Netherlands, due to fragmentation of services, time difference and different situations. In a project which lasted from 2018-2022, the Ministry of Foreign Affairs therefore worked together with 12 implementing organisations (e.g. Tax and Customs Administration and RDW) on government-wide access to public services. The service is called Netherlands Worldwide (NWW). NWW is accessible 24/7 on the website, and direct customer contact channels such as telephone, WhatsApp and email.

An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.

Dedimo is a collaboration of five mental healthcare initiatives. In order to continuously enhance the quality of their care, they organize internal processes more efficiently. Therefore, they use perceptions from the data that is internally available. Previously, they acquired the data themselves from different source systems with ad hoc scripts. They requested our help to make this process more robust, efficient and to further professionalise it. They asked us to facilitate the central storage of their data, located in a cloud data warehouse. The goal was to set up the data infrastructure within this environment, since they were already used to working with Google Cloud Platform (GCP).

At Royal HaskoningDHV, the number of requests from customers with Data Engineering issues continue to climb. The new department they have set up for this, is growing. So they asked us to temporarily offer their Data Engineering team more capacity. One of the issues we offered help with involved the Aa en Maas Water Authority.

The Designathon Works foundation organises Design Hackathons (Designathons) for children aged 8 to 12. The target? Teaching children from all over the world skills to become a 'changemaker'. They are challenged to design solutions for a better world, for example to combat climate change. From the Datahub, we helped Designathon Works fine-tune the impact measurements free of charge. We also made a first move towards automating data collection, analysis and visualisation.

FysioHolland is an umbrella organisation for physiotherapists in the Netherlands. A central service team relieves therapists of additional work, so that they can mainly focus on providing the best care. In addition to organic growth, FysioHolland is connecting new practices to the organisation. Each of these has its own systems, work processes and treatment codes. This has made FysioHolland's data management large and complex.

The well-known Dutch band HAEVN was unable to perform due to the corona measures. In order to make the most of their time, they wanted to optimise their new website and webshop. They sell merchandise, CDs and LPs through their Shopify webshop. Fans can also download concert films there. The HAEVN team themselves had little knowledge of data-driven website optimisation and asked us for help.

The Neuron provides a programmatic bidding platform to plan, buy and manage digital Out-Of-Home ads in real-time. They asked us to predict the number of expected impressions for digital advertising on billboards in a scalable and efficient way.

The outbreak of the corona pandemic in early 2020 has turned the world upside down. In addition to countless infections, hospitalisations and deaths, we also saw an outbreak of violence in many countries. Citizens took to the streets, sometimes violently, to protest against the measures taken, but domestic violence also increased in many places and fear and frustration played a role in racism.

Vesteda was curious if social listening – monitoring and analysing social media discussions about a brand, competitors, products or hashtags/keywords – could add value to the organisation. To this end, we started a project that consisted of two parts: exploring possibilities for social listening in the Corporate Communication department and applying social listening in an ongoing Data Science project.

DIGIWEDO specialises in designing and developing responsive websites, web shops and web applications for SMEs (MKB). They regularly receive questions from customers about how to collect, visualise and/or analyse data in the right way. DIGIWEDO does not yet offer any services in the field of data. They asked us to think about how they could expand their existing services when it comes to advice in the field of data-driven working. Within a week, using our data pressure cooker we proposed a clear plan that helps DIGIWEDO to meet customer needs.

In times of the coronavirus (COVID-19), a good overview of the patients in the scaled-up intensive care of the Utrecht medical centre is vital. Employees must be able to view patient characteristics, the most current lab readings and the course of patients' vital signs at a glance. In addition, up-to-date insight into the bed occupancy per department and the capacity of the nursing staff is required. We immediately got started to provide the necessary insights for UMC Utrecht. As a way of also contributing in these times of crisis, we offered our hours free of charge.

Univé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/change insurance policies and report damages via the App. They asked our Data Analysts to make the new funnels measurable.

Fietsvoordeelshop has seven physical stores and a webshop. It is one of the most successful bike shops at the moment. In the field of data, the bicycle shop mainly worked with Excel. This means that a lot was done manually, every week. Due to the growth of the organisation and the increasing number of processes, the Excel file became increasingly large and unclear. Fietsvoordeelshop asked us to demonstrate with a data pressure cooker of five days that data-driven work could be of added value.

Nuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In addition, there was insufficient knowledge and capacity within the department to maintain the Analytics. The energy supplier asked for our help to support them in re-establishing the tagging and analytics of Mijn Vattenfall.

Within KPN, one team is responsible for the implementation of Adobe Analytics, the Digital Performance team. Due to the working method that had developed before the formation of this team, the specialists did not work together optimally.

Residential investor Vesteda is working on a new website. If an available rental home has a garden, the location of the garden must be listed on the webpage of that home. This information was not yet available in the database. We were instructed to determine the location of the garden based on the coordinates of the homes.

RetailTrends is a family business with a media platform for retailers. Over the years, the company has developed from a publisher of a single print magazine to a multimedia platform. This consists of two websites with news and background articles about the industry; a print magazine; an online magazine; and events. Interested parties are kept informed via various newsletters and social media channels. Some of the content is only accessible to members.

Fair Wear is a non-profit organisation that aims to improve the working conditions of employees in garment factories. The NGO has collected a lot of documentation about its activities in recent years, for example in the form of reports from a complaint line for factory employees, reports of audits that check whether factories comply with the guidelines, and reports of training for factory employees. This information is stored as typed text, usually in Word or PDF format.

A Smart Security Scan is a tool that allows you to test the security of websites. The reports showed that something went wrong in the flow where people have to verify their IP address to be able to scan. We went looking for a solution. We also gave tips to optimise online conversion.

'How do we make our app more accessible to people from Vietnam?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Oxfam Novib challenge.

'How do we reduce the number of calls to customer service asking: where is my package?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this PostNL challenge.

'How do we extract more relevant insights from our data using Google Analytics?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Nespresso challenge.