Future-proof measurement with the FTG-framework

The FTG-framework (Function, Task, Behaviour), developed by Toon Vuursteen, helps public and commercial organisations measure how well their web content informs and supports users. It translates your goals into privacy-friendly metrics within your existing analytics tools.
The phases of an FTG implementation framework
Here you can see how we work with the FTG implementation framework, moving step by step from defining KPIs and FTG metrics to implementation, turning metrics into insight, and optionally visualising performance in dashboards.

How can the FTG-framework implementation help you?
âś… Meaningful metrics for non-transactional content:
Move beyond generic engagement metrics by measuring what your pages are actually meant to achieve, informing, guiding, or enabling tasks.
âś… Aligned KPIs across teams:
Communication, product, and data teams work with the same FTG metrics, enabling faster and more consistent decision-making.
âś… Privacy-first and tool-agnostic:
Fully compliant with GDPR and suitable for Piwik PRO, Matomo, Google Tag Manager and other tools, no migrations needed.
âś… Actionable insights for continuous improvement:
Spot content gaps, improve clarity, and prioritise updates based on real user behaviour.
Who is this for?
- Municipalities and provinces
- Public sector organisations (agencies, government bodies, executive services)
- Commercial organisations with informational or service-oriented web content, such as: help centres, knowledge hubs, corporate communication pages

The key benefits and opportunities

Reliable, standardised measurement
A clear FTG-framework eliminates fragmented reporting and brings consistency to your analytics setup.

Higher quality insights
Understand whether people can find, read, and act on your content - and where improvements are needed.
Future-proof scalability
Easily adapt to new tools, policies, and organisational needs without rebuilding your analytics setup.
Want to make a well-informed decision?
Dive into the answers to the most asked questions about the FTG-framework.
Contact usHow our clients experience our collaboration
Want to know more?
Merel will be happy to discuss your data issues with you and put you in touch with the right expert.
Business Manager Technical Web Analytics020 308 43 9006 34 30 43 70merel.sijm@digital-power.com

