Transform your data into actionable insights with server-side tracking

There is no specific tool you should use. If you want to implement server-side tracking, it is important to choose the right tool. Options like Google Tag Manager, Adobe Experience Platform, Matomo (ex-PIWIK) and Tealium each have their pros and cons in terms of the services and features they offer.

Whether you stay with your current tool or are considering a switch, we are here to help you in your decision-making process. Together with you, we will choose a tool that is in line with your goals, budget and other requirements.

We have experience in implementing Data Management Platforms (DMP) and Customer Data Platforms (CDP) in combination with server-side data.

In addition, we are experts in bringing DMPs and CDPs together with the cloud (Azure, AWS and Google Cloud) and data platforms (Databricks, BigQuery, Snowflake). We also provide insight into server-side tracking performance.

Besides server-side tracking, we have expertise in five other data domains: Data Analytics, Data Engineering, Customer Experience, Research and Strategy.

Read more about the other specialisations

The number of technologies and platforms available is constantly increasing. That is why we always educate ourselves through professional training courses, guest speakers and during our weekly meet-ups. This way, we are up to date with the latest developments and ready to learn new tools.

• Discovery: we examine your needs and business requirements. This is how we determine whether server-side tracking is a good match.
• Proof of concept: Here we define the scope of the project, the business requirements and the Definition of Done. In addition, we determine which tools and technologies suit your organisation. This phase also includes drawing up a detailed timeline.
• Kick-off: We establish a joint way of working and translate the business requirements into actionable tasks.
• Set-up: We will implement the tag plans. During this phase, we maintain regular contact with you to make sure we are on the same page.
• Go-live: After implementation of the tag plans, tests are performed to verify functionality. After approval from both Digital Power and your team, server-side tracking is officially launched.
• After-care: After the start of the project, we review the initial results and determine whether they meet your requirements. In addition, we provide extensive documentation of the technical aspects. If you want, we can also train your team in using server-side tracking.

We are there as your partner and colleague, so it is crucial that we are always transparent. At every stage, we involve your stakeholders:

1. Proof of concept: together, we define your business needs.
2. Kick-off: we translate your needs into actionable steps, working closely with key stakeholders (e.g. business analysts, product managers, end users) to set SMART goals.
3. Set-up: transparency is an integral part of our collaboration. We provide regular updates to ensure our progress matches your expectations and business objectives. Together, we lay the foundation for a tailor-made and robust solution.
4. Go-live: we conduct thorough implementation tests and work closely with your teams for a seamless implementation.
5. Aftercare: after the launch, we evaluate the initial results together and provide support to meet your expectations and requirements.

The timeline and cost of server-side tracking depend on factors such as size, business requirements and the tools chosen. To ensure a realistic timeline, it is essential to establish clear requirements and a Defintion of Done early on.

At the start of the project, selecting appropriate tools and appointing a product owner or manager are important. We also recommend having a budget manager on board to provide financial oversight throughout the project.

Besides the main project costs, it is advisable to take into account additional costs such as server capacity, testing and possible licence fees for migration of tools or additional services.