Transform your web- and app data into actionable insights with server-side tracking

We understand that not everyone is ready to make that commitment, so we’ve developed a Proof Of Concept that can be set-up in 1 week.

If you work with Google Tag Manager, we will migrate your most important analytics and marketing tags in a first-party environment. That way, within 1 month you get the first insights and can decide to keep and improve your server-side implementation or turn it off.

Whether you are still developing your business or have an established market, this affordable solution is your gateway to many possibilities.

If you want to implement server-side tracking, it is important to choose the right tool. Options like Google Tag Manager, Adobe Experience Platform, Matomo (ex-PIWIK) and Tealium each have their pros and cons in terms of the services and features they offer.

Whether you stay with your current tool or are considering a switch, we are here to help you in your decision-making process. Together with you, we will choose a tool that is in line with your goals, budget and other requirements.

Note that if you want to implement server-side tracking with our Starter or Advanced package, we recommend Google Tag Manager as it doesn't require a license.

1. Discovery: we examine your needs and business requirements. This is how we determine whether server-side tracking is a good match for your business.
2. Architecture: the scope of the project, the business requirements and the Definition of Done. In addition, we determine which tools and technologies suit your organisation. This phase also includes drawing up a detailed timeline.
3. Kick-off: we translate your needs into actionable steps, working closely with key stakeholders (e.g. business analysts, product managers, end users) to set SMART goals.
4. Set-up: transparency is an integral part of our collaboration. We provide regular updates to ensure our progress matches your expectations and business objectives. Together, we lay the foundation for a tailor-made and robust solution.
5. Go-live: we conduct thorough implementation tests and work closely with your teams for a seamless implementation.
6. Aftercare: after the launch, we evaluate the initial results together and provide support to meet your expectations and requirements.

If you decide to start your server-side implementation with Google Tag Manager, we will set-up an account for you with Google Cloud Platform. That way, you retain full control, ensuring no vendor lock-in and complete flexibility. You'll have direct access to transparent billing, allowing you to monitor your exact expenditures without worrying about intermediary costs.

This direct management approach maximizes cost efficiency and simplifies your cloud operations.

This depends on your needs, so we have 3 packages ready for you to choose from:

• Starter: Ready-to-use SST implementation of 1 domain with GTM and GCP (Google Cloud Platform), with recommended events for GA4 and Marketing tags (Facebook + Google Ads).
• Advanced: Starter package + custom analytics flows in GA4, more choice in Marketing pixels and up to 5 domains (depending on CMS).
• Custom: Complete implementation of events, supported by any TMS, unlimited (eligible) tags and domains.

Hosting a server with GCP starts as low as €5 per month. For a website with 10 million hits monthly, the estimated costs are €35, including storage. We can provide you with a better estimate after reviewing your needs together.

If several conditions are met, the starter package can be implemented in 1 week, while the advanced package takes 2 weeks to implement. We will estimate the time required for a custom implementation and send you a proposal before we begin.

On top of our packages, we can help you with training your team, provide custom monitoring or reporting such as insights on server-side tracking performance. Ongoing support is possible through our data services. Learn about our different services here.

In addition, we are experts in bringing Data/Customer Management Platforms(DMP/CMP) together with the cloud (Azure, AWS and Google Cloud) and data warehouse platforms (Databricks, BigQuery, Snowflake).

Besides server-side tracking, we have expertise in five other data domains: Data Analytics, Data Engineering, Customer Experience, Research and Strategy.

Read more about the other specialisations