Offering Transavia customers a personalised experience through a composable CDP

The question is no longer how you technically unlock data, but how you organise your company to create structural value from it. During the DWH & BI Summit in March 2026, data leaders, architects and governance experts came together to discuss data mesh, data governance, data products and data modelling.

Machine learning (ML) is often treated as a modelling exercise. Pick an algorithm, train it, evaluate the metrics, deploy. In reality, the algorithm is one of the least important decisions you’ll make.

Tagbird is a Chrome extension developed by Digital Power. You can download it from the Chrome Web Store and add it to your browser. It is a debug/visualisation tool that provides a simple and clear insight into, among other things, the data layer, tag management events and analytics requests of a website. So you can quickly and easily test your entire analytics implementation with Tagbird.

For professionals in data, analytics, martech and customer experience, Digital Velocity is one of the events where developments become tangible. It brings together practitioners, partners and industry leaders to show how they approach AI, real-time data and customer experience in practice.

Large Language Models (LLMs) have quickly become a standard component in modern applications. Most developers start by integrating models such as OpenAI, Claude or similar providers through APIs. It is fast, convenient and requires very little infrastructure.

Within Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perform analyses independently and make well-founded decisions.

Dedimo wanted to explore how AI could help automatically transcribe therapy sessions between client and therapist and generate reports.

When people think about the FTG model (function, task, behaviour), they often associate it with government websites. That makes sense. The model, developed by Toon Vuursteen, originated in a context where informing users was the primary goal and commercial objectives played no role.

Transavia operates in a highly competitive travel market where customers expect personalised and consistent communication across every touchpoint. Whether on the website, in the app or via email, each interaction needs to reflect customer behaviour and preferences.

Heerema Marine Contractors operates the world’s largest crane vessels, equipped with many sensors that together generate millions of measurements every day. This sensor data is critical for safer operations, lower emissions, better engineering and well-founded investment decisions.

Artificial Intelligence is transforming how you design, build, and maintain digital solutions. From code generation to data pipeline automation, AI has become a trusted companion in technical workflows.

Volero.nl is a young and fast-growing company that sells rugs through a webshop and a physical store. The company is primarily active in the Netherlands but is growing rapidly across Europe, including Belgium, Germany and Poland. To support this growth, it is essential for Volero to work in a data-driven way.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the analytics landscape, straight to the point and focused on practical impact. This month: GA4 cost import for Meta and TikTok, and tracking AI traffic in Piwik PRO.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: track AI traffic in Adobe Analytics.

Due to recent geopolitical developments, such as heightened concerns about privacy and legislation, many organisations are reassessing their dependence on US-based software solutions. At the same time, the call for greater control over data and reduced reliance on external parties is growing louder.

AI platforms such as ChatGPT and Google Gemini are rapidly changing the way people find information online. More and more often, users are clicking through to websites via these platforms. Yet in analytics tools like GA4 or Adobe, this traffic often shows up as Direct or Unassigned. The result: missed insights into which content performs via AI and where new opportunities lie.

At energy company Ennatuurlijk, the belief grew that intuition was no longer enough to set the course. The energy market was changing rapidly, the organization was growing, and the amount of information was increasing every day. IT Manager Eric Vanderfeesten went looking for a data partner who could not only provide strategic advice on data-driven work, but could also strengthen his data team operationally. In this interview, he shares his vision, experience and results from working with Digital Power.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Safari beta strips ad tracking IDS.

If you’ve decided to migrate your data warehouse to a European environment, taking a structured approach is key. This blog focuses on the steps needed for a smooth and successful transition.

Privacy and compliance have moved beyond mere legal obligations. They have become critical in creating durable, robust, and reliable data solutions that your business depends on to thrive. The Transparency and Consent Framework (TCF), developed by IAB Europe, has emerged as an industry standard. It is designed to simplify compliance with data privacy regulations, such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive. But what exactly is TCF, and is your organisation ready to embrace it?

Due to geopolitical developments and growing concerns about data sovereignty, more and more businesses are looking to reduce their dependence on US cloud providers.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: improved item-data import in GA4 and analysing AI traffic.

In an era marked by international tensions, rising concerns about privacy, security, and technological sovereignty, you may find yourself re-evaluating your reliance on US technology solutions. The drive towards digital independence isn't just a political goal, but may also be a pragmatic business necessity.

Stichting Thuisgekookt mediates between people who enjoy cooking and neighbours who, due to age, mental or physical limitations, could use help with their evening meal. A wonderful initiative that not only provides a hot meal, but also a friendly chat. When it came to data, they encountered a number of questions:

Artificial Intelligence (AI) is changing the way organisations operate, from personalised customer experiences to automated or assisted decision making, AI helps your organisation leverage your data. However, navigating through this fast-evolving field can feel overwhelming, with terms like AI, Generative AI (GenAI) & Machine Learning (ML) often causing confusion.

In an era where data privacy and regulatory compliance are becoming increasingly important, Piwik PRO offers a robust alternative to US-based tools like Google Analytics. Developed in Europe with GDPR as a core principle, Piwik PRO ensures data stays within the EU and avoids transfer to the US, significantly reducing privacy and compliance risks. This makes it an ideal choice for organisations that want maximum control over their user data.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: Piwik PRO discontinues free Core plan.

With the ongoing developments in the data and AI industry, the hype around AI agents has no signs of slowing down. Jensen Huang, Nvidia CEO, is a strong proponent of AI agents, envisioning a multi-trillion-dollar opportunity, where agents can perform tasks with a high degree of autonomy and revolutionize how people work and how businesses operate. So, in this article we would like to discuss what exactly AI agents are, what are their main components, how they interact together and the basics on how to build one.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: the Dutch Data Protection Authority (AP) calls for joint decisions on responsible generative AI use.

The term zero party data is getting more and more traction around marketers. With privacy rules tightening and third-party cookies on their way out , companies are increasing their efforts to obtain this data, At the same time, platforms like Tealium Moments, Usabilla and Qualtrics offer tools for creating interactive experiences that encourage users to share data directly.

The municipality of The Hague continuously works to improve its digital services. Citizens must be able to find their way quickly and easily on the online portal www.denhaag.nl and all linked environments. To improve that experience, good data is essential.

Last year, Google rolled out the GA4 app client for server-side Google Tag Manager, bringing a whole new level of flexibility to how we collect and redistribute data from mobile apps. So, what does this mean in practice? Let’s find out.

A financial organisation switched from Matomo to Adobe Analytics to gain better control over digital performance. However, there was a lack of knowledge about data-driven working and clear KPIs. We guided the migration and supported the content team in establishing a data-driven way of working.

In this two-part article series, we explore the importance of data governance and offer a practical guide for implementation within your organisation. In the first article, we explained why you can’t afford to delay. Now, we break down how to get started, step by step.

In an era where data lies at the heart of business operations and innovation, postponing data governance is unwise. This article highlights why it’s crucial to take action now to gain control over your data, minimise risks, and achieve a competitive advantage.

In recent months there has been a lot to do about third-party cookies and their not-so-imminent-anymore end-of-life in the Google Chrome browser. Is this then much to do about nothing or should you brace yourself for a paradigm-changing shift? In this article we will lift the veil over this important topic. Also, we’ll share 7 hands-on tips to prepare yourself for what’s coming.

Government websites play a crucial role in providing information and services to citizens. But how do you measure the success of such a website? Here, many organisations choose the privacy-friendly Piwik PRO and Toon Vuursteen's data model: The FTG model (Functie [Function], Taak [Task], Gedrag [Behaviour]). This framework provides a structured method for understanding and improving the performance of a website.

Welcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: a new feature in Tealium and an update on Google's third-party cookies.

An innovative start-up in the baby care sector aimed to work in a data-driven way in order to gain valuable insights and enable strategic growth. They engaged our support to help realise this ambition.

Are you increasingly working in the cloud? Then it’s time to think about governance. With clear agreements and controls, you stay in control of your cloud environment – from costs and security to compliance. That way, you avoid security issues, unnecessary spending or falling short of compliance requirements.

Many organisations choose to integrate external tools to speed up development or add new functionality. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like efficient choices.

Many organisations choose to integrate external tools to speed up development or add new functionalities. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like efficient choices.

Privacy in digital analytics is more than just a compliance checkbox, it’s a fundamental responsibility. With increasing privacy concerns and regulations like the GDPR limiting traditional data collection methods, organisations must rethink their approach. This is where server-side tracking changes the game. But what does this mean in practice? And how does it differ from other tracking methods?

Building and targeting audiences is a core part of digital marketing. But with third-party cookies phased out and privacy-first browsers limiting data sharing, traditional methods of targeting users are no longer effective.

Ennatuurlijk supplies sustainable heat and cold via heat networks to consumers and businesses. The internal Data & Analytics team is tasked with making the organisation data-driven. In doing so, they ran into a challenge: the many requests for data products within the organisation were difficult to manage and the impact remained limited. The management team therefore asked us to help them develop a data strategy, create a future-proof data landscape and drive a data-driven mindset within the organisation.

With third-party cookies disappearing and even first-party cookies under threat, tracking unique users has become a challenge. Inflated user counts can skew metrics like cost per acquisition and average revenue per user, making reliable insights difficult to achieve.

Conversion tracking has never been more complex. Browser updates, ad blockers, and stricter consent requirements disrupt the attribution of conversions to marketing efforts. Traditional client-side tracking methods struggle under these new rules, often leading to data loss and inaccurate metrics.

In September 2023, Transavia asked us to evaluate their Customer Data Platform (CDP): did it still align with their marketing objectives, and was it future-proof considering the stricter regulations around third-party cookies?

Web analytics faces growing challenges from stricter laws, browser updates, cookiebanner updates, and ad blockers. These changes make it harder to track website performance and to get a grasp on metrics like Return On Ad Spend (ROAS). Many businesses look for quick fixes to bypass legal and technical issues. However, these shortcuts often fail and lead to higher costs. A better approach is to prioritise ethics, privacy, and a proper technical setup.

More and more companies are running into the limitations of traditional Customer Data Platforms (CDPs): they lack flexibility, struggle to import and export data, and find it difficult to comply with strict privacy regulations.

To truly work in a customer-centric way, a flexible and powerful tech stack is essential. Customers expect relevant, personalised interactions at the right time and through the right channel. With the right technologies, you ensure every customer feels understood while optimising your marketing efforts.

After we built a data warehouse for Meerlanden, their data scientist began working with the data. We proposed setting up a Machine Learning Operations (MLOps) framework together, allowing them to integrate their models directly into the existing environment. This enabled them to make predictions that improved the efficiency of Meerlanden’s services.

"How many transactions did we have last week? Our back office reports 12,000 transactions, the database 15,000, and Google Analytics 11,000. Why don’t these numbers match?" In theory, systems tracking transactions should align. However, discrepancies are common across back-offices, databases, and web analytics tools.

A well-structured tag plan forms the foundation of a reliable data infrastructure. It ensures that data is collected consistently and accurately, which is essential for actionable insights and effective decision-making.

Join for Joy is a non-profit organisation dedicated to quality education, gender equality, and the physical and mental health of children in rural areas of East Africa. Through sports and play activities, the organisation motivates children to attend and stay in school. Important social topics such as malaria and HIV/AIDS prevention, child marriages, menstruation, and the importance of education are addressed in a playful manner.

MenAsWell provides help and support to male survivors of sexual violence, striving to bridge the gap in support for men post-trauma, while increasing awareness and visibility of male survivors.

A large telecom provider in the Netherlands wanted to implement server-side tracking to improve their data processing. Previously, their existing process only sent online data to their Customer Data Platform (CDP) once a day. They wanted real-time data to offer personalised content on their website and in their online marketing campaigns. They enlisted our help to implement server-side tracking.

As the usage of data in organisations becomes ubiquitous, the need to keep control over your data is becoming increasingly important. Gaining control over your data is achieved through effective data governance. However, many people struggle to figure out what data governance encompasses exactly and how to start implementing this at their organisation. This article aims to give you an overview of the crucial components of data governance and how to introduce them at your organisation.

In the world of machine learning, working with large datasets and complex models can quickly become time-consuming and resource-intensive. To speed up this process, parallelisation becomes crucial. This technique involves breaking down tasks into smaller subtasks that can be processed simultaneously across multiple CPU cores or distributed machines within a cluster. By spreading out the workload, you can achieve faster and more efficient data processing on a large scale.

Talent Garden provides masterclasses and training programs to students, engaging with them through various online and offline touchpoints. Online interactions include completed contact forms and information requests, while offline touchpoints involve meetings and calls with Talent Garden’s sales team. Throughout the customer journey, from initial contact to final enrollment, Talent Garden collects extensive data*. With a wealth of raw data at their disposal, they sought to improve their enrollment strategy and the effectiveness of their sales team. To achieve this, they asked us to develop a data model that could better predict the likelihood of a new contact eventually becoming a student.

E-commerce companies today want more and more insight into their customer data. But there are all sorts of challenges involved in harnessing this data. A conversation with Bram Ooms of Digital Power on one of the topics that is increasingly in the spotlight: data privacy.

How confident is your company in its web analytics data? In this article, we’ll first explain why web analytics tools can never provide 100% accurate data and why that’s not necessarily a bad thing. Then, we’ll dive into the practical side of things: how reliable are most web analytics implementations?

A global asset manager, specialising in Quant and Sustainable Investing, offers a range of investment strategies, including equities and bonds. To strengthen their competitive position and proactively respond to changing client needs and market developments, the sales and marketing department aimed to adopt a more data-driven approach.

A digital agency develops and manages various websites and analyses their performance using Google Analytics, sharing the results with clients via dashboards. However, the transition from Universal Analytics to GA4 presented challenges because the data structure in GA4 is different, causing the existing dashboards to stop functioning. The agency asked us to help devise a scalable and future-proof solution that would work for all of their clients.

In our previous blog, we explored the significance of Privacy by Design (PbD) in server-side tracking to ensure compliance with data protection regulations such as GDPR. Now, we’ll dive deeper into a practical, step-by-step guide to help you implement these essential privacy practices. This ensures data privacy and security at every stage of the ETL process in tag management systems.

In the digital age, organisations increasingly rely on data to drive decision-making and improve user experiences. That’s why data protection and GDPR compliance is more critical than ever. Privacy by Design (PbD) is an essential approach for embedding data privacy into every step of your IT and business practices, especially within tag management systems for web and app tracking.

In the ever-changing world of Python, managing packages, environments and versions efficiently is important. Traditional tools like pip and conda have served us well, but as projects become more complex, so do our requirements. This guide looks at modern alternatives - Poetry, PDM, Hatch and Rye - each of which offers unique capabilities to streamline Python project management.

Exporting Google Tag Manager (GTM) Tag Trigger and Variable information from your container into a spreadsheet can be useful for many reasons. You might want to do an Audit on the container of your new client, or just clean and organise an old container that you are working with for a long time. However, this functionality is not supported by default from GTM. In this article, we will explore various methods to export GTM container information and help you choose the best option based on your needs.

Eneco has been working with us for years for the (client-side) tracking of their online traffic. When server-side tracking emerged at the end of 2022, it was a logical step for them to ask us to think about the business value of this tracking method. They wanted to compare their existing Google Analytics implementation with a tagging server on Microsoft Azure.

Most consulting firms tout an entrepreneurial culture as one of their key differentiators – but Digital Power actually looks to deliver on that promise. Sarah Busson tells Consultancy.org how she has been supported in developing a new offering from scratch alongside her daily work as a consultant.

Recent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual departure date can be lengthy, this presented a significant challenge. Without an effective solution, Transavia risked losing crucial customer insights and undermining the effectiveness of their marketing strategies.

Univé continuously analyses the impact of advertisements: how do they contribute to the intended goal? Ads are driven by the conversion of a (potential) customer applying for insurance. The challenge is that not everyone who applies converts into a customer with an insurance contract. All applications are called 'gross conversions'.

Rapidly growing scale-up EnergyZero needed to expand and establish a strong data team due to their extreme growth. The primary data need was to support and conduct the financial analysis for an upcoming audit. Additionally, they wanted to automate work processes and improve data exchange with B2B partners.

Years ago, you couldn't develop an application or process without knowledge of complex programming languages like Javascript, PHP, and Python. You needed a programmer or Data Engineer. Today, there is a shortage of technical experts, while more and more low-code solutions are appearing on the market. These tools allow you to get started without in-depth technical knowledge. Whether this is the right solution for you depends on various factors. Make the right decision with the help of this article.

In the world of data and technology, Data Engineers and Machine Learning Engineers are crucial players. Both roles are essential for designing, building, and maintaining modern data infrastructures and advanced machine learning (ML) applications. In this blog, we focus specifically on the roles and responsibilities of a Data Engineer and Machine Learning Engineer.

With the increasing availability of cloud services that enable companies to leverage Large Language Models, it becomes relatively easy to setup your own GPT-model. However, one important question needs to be answered before you start building: what are the benefits for my organisation?

In the digital age, where data privacy has become a forefront concern, server-side tracking stands out as a crucial tool for organisations aiming to gather user insights responsibly. Despite its potential, numerous myths surround its use and compliance with regulations. This article dispels these myths, offering a nuanced view of server-side tracking, its compliance with privacy laws, and the role of consent in its execution.

The AI Document Explorer (AIDE) is a cloud solution developed by Digital Power that utilises OpenAI's GPT model. It can be deployed to quickly gain insights into company documents. AIDE securely indexes your files, enabling you to ask questions about your own documents. Not only does it provide you with the answers you are looking for, but it also references the locations where these answers are found.

Financial institutions need to process large amounts of documentation. For this particular institution, an internal team facilitates this by, for example, creating summaries using text analysis and natural language processing (NLP). They make these available to the various business units. To conduct audits more efficiently, they wanted to develop a question-and-answer model to get the right information to them faster. When ChatGPT was launched, they asked us to create a proof of concept.

Server-side tracking is becoming a hot topic among agencies, marketeers and analysts. A lot of information is available on the subject, but it is not always accurate. Server-side tracking has often been sold as a miracle solution against data loss, GDPR and other unethical challenges.

Based on our know-how, the purpose of this blog is to transmit our knowledge and experience to the community by describing guidelines for implementing a data platform in an organisation. We understand that the specific needs of every organisation are different, that they will have an impact on the technologies used and that a single architecture satisfying all of them makes no sense. So, in this blog we will keep it as general as we can.

The Kadaster manages complex (geo)data, including all real estate in the Netherlands. All data is stored and processed using an on-premise data warehouse in Postgres. They rely on an IT partner for maintaining this warehouse. The Kadaster aims to save costs and work more efficiently by migrating to a Databricks environment. They asked us to assist in implementing this data lakehouse in the Microsoft Azure Cloud.

Intelligent Tracking Prevention (ITP) was launched by Apple in 2017 in an effort to restore "the balance the balance between privacy and the need for on-device data storage". With Intelligent Tracking Prevention, Apple aims to reduce cross-site tracking (following users across websites) by limiting the use of cookies. Find out what this means for you.

There are many different forms of data storage. In practice, a (relational) database, a data warehouse, and a data lake are the most commonly used and often confused with each other. In this article, you will read about what they entail and how to use them.

Merlin is the largest digital music licensing partner for independent labels, distributors, and other rightsholders. Merlin’s members represent 15% of the global recorded music market. The company has deals in place with Apple, Facebook, Spotify, YouTube, and 40 other innovative digital platforms around the world for its’ member’s recordings. The Merlin team tracks payments and usage reports from digital partners while ensuring that their members are paid and reported to accurately, efficiently, and consistently.

There are reasons abound for deploying a tagging server on your website. This blog will not be about why it makes sense (or why perhaps in your case it doesn’t) to use server-side tagging. Instead we will jump forward in time and ask ourselves another pertinent question: ‘how can you tell if your tagging server is doing what it is supposed to?’

In the past, all data from companies was stored locally in an on-premise environment. More and more companies are migrating their data infrastructure to the cloud. Cloud computing utilises servers managed and maintained by cloud service providers such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform. In this article, you will read the answers to the questions you may have when considering a migration to the cloud.

Bringing machine learning models to production has proven to be a complex task in practice. MLOps assists organisations that want to develop and maintain models themselves in ensuring the quality and continuity. Read this article and get answers to the most frequently asked questions on this topic.

Consultancy.nl interviewed our Nissreen, Gianni and Yannick about their experiences on Digital Power's tracking and analytics traineeship. What attracted them to the traineeship? What is the Digital Power company culture like? What project are you running now? What are the highlights and what is the mentoring like?

An essential part of Otis's business operations is the maintenance of their elevators. To time this effectively and proactively inform customers about the status of their elevator, Otis wanted to implement continuous monitoring. They saw great potential in predictive maintenance and remote maintenance.

Agrico is a cooperative of potato growers. They cultivate potatoes for various purposes such as consumption and planting future crops. These potatoes are exported worldwide through various subsidiaries. All logistical and operational data is stored in their ERP system, Microsoft Dynamics 365. Due to the complexity of this system with its many features, the data is not suitable for direct use in reporting. Agrico asked us to help make their ERP data understandable and develop clear reports.

This article explains the essence of Kubernetes Event Driven Autoscaling (KEDA). Subsequently, we configure a local development environment enabling the demonstration of KEDA using Docker and Minikube. Following this, we expound upon the scenario that will be implemented to showcase KEDA, and we guide through each step of this scenario. By the end of the article, you will have a clear understanding of what KEDA entails and how they can personally implement an architecture with KEDA.

MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.

This article provides a comparison between these two managed services Cloud Composer & MWAA. This will help you understand the similarities, differences, and factors to consider when choosing them. Note that there are other good options when it comes to hosting a managed airflow implementation, such as the one offered by Microsoft Azure. The two being compared in this article are chosen due to my hands-on experience using both managed services and their respective ecosystems.

There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bigger plans towards a more privacy-centric and vendor-agnostic way of data collection. They enlisted our help to support them with the transition from Universal Analytics 360 to GA4.

Our consultants log the assignments they take on for our clients in our ERP system AFAS. In our CRM system HubSpot, we can see all the information relevant before signing a collaboration agreement. When we close a deal, all the information from HubSpot automatically transfers to AFAS. So, HubSpot is mainly used for the process before entering a collaboration, while AFAS is used for the subsequent phase. To tighten our people's planning and improve our financial forecasts, we decided to set up a data warehouse to integrate data from both data sources.

Data projects often need to deliver results quickly. The field is relatively new, and to gain support, it must first prove its value. As a result, many organisations build data solutions without giving much thought to their robustness, often overlooking data quality. What are the risks if your data quality is not in order, and how can you improve it? Find the answers to the key questions about data quality in this article.

July got off to a rocky start. First, we saw the Swedish Data Protection Agency (DPA) issued a warning to stop using Google Analytics due to the risks posed to privacy under the lack of an adequacy decision for EU-US data transfers. In the same week, the EU Commission reached an adequacy decision with the US for the third time. Can you now finally share personal data for all purposes with US based organisations or should you change course?

How does the Tracking & Analytics traineeship work in practice? When do you start working on real challenges for clients? And how can you develop yourself during this traineeship? Our trainee Nadine Spijker will tell you more about it.

What does the Tracking & Analytics traineeship look like in practice? When do you start working on real challenges for clients? And how can you develop yourself in this traineeship? Our trainee Jasper van der Meer tells us more about it.

Since the field of big data emerged, many elements of the modern data stack became the data engineers' responsibility. What are these elements, and how should you build your data team?

In the article, we start by discussing Serverless Functions. Then we demonstrate how to use Terraform files to simplify the process of deploying a target infrastructure, how to create a Function App in Azure, the use GitHub workflows to manage continuous integration and deployment, and how to use branching strategies to selectively deploy code changes to specific instances of Function Apps.

The world of web analytics is constantly changing due to technological and legal developments. One significant event in the field of technical web analytics is the introduction of server-side tracking, which allows companies to have full control over their data flows.

The world of data is continuously shifting and so are its corresponding jobs and responsibilities within data teams. With this, an up-and-coming role appeared on the horizon: the Analytics Engineer.

From 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 year of historical data for UA360's sunset. This allowed Wehkamp to compare the data in UA360 and in GA4. A key desire was to migrate the measurements as-is.

One of the largest online shops in the Netherlands wanted to develop a standardised way of data processing within one of its data teams. All data was stored in the scalable cloud data warehouse Google BigQuery. Large amounts of data were available within this platform regarding orders, products, marketing, returns, customer cases and partners.

On 14 October 2020, Google launched the new version of Analytics: Google Analytics 4 (GA4). Soon after the launch, it became clear that a number of important functionalities from Universal Analytics (GA3) were missing, and therefore the time to switch seemed far away. Fortunately, we see that the development team on the side of Google has not been idle. Some nice features have since been introduced within GA4 that have narrowed the gap between GA3 and GA4. This article answers the questions that are increasingly being asked about GA4.

ABN AMRO partnered with our team to create a standardised digital data layer, addressing challenges with uniformity, reliability, and efficiency in their migration to a new analytics platform. The new standard allows for consistent tagging of all online components, leading to improved tagging management and reliable digital data for future use.

The National Road Traffic Data Portal (NDW) is a valuable resource for municipalities, provinces, and the national government to gain insight into traffic flows and improve infrastructure efficiency.

If you want to keep track of free statistics about website visitors and their behaviour on your website, you will quickly turn to Google Analytics. With the free version of Universal Analytics (better known as GA3), it only takes a few minutes to set up basic metrics such as users, sessions and pageviews. For more extensive analyses, you have the paid version Google Analytics 360. As of July 2023, GA3 will no longer be supported by Google. Time to switch to the new GA4. Read all about the pros and cons of the new Google Analytics in this article.

Valk Exclusief is a chain of 4-star+ hotels with 43 hotels in the Netherlands. The hotel chain wants to offer guests a personal experience, both in the hotel and online.

TM Forum, an alliance of over 850 global companies, engaged our company as a data partner to identify and solve data-related challenges.

Did the following scenario happen to you last week? While enjoying your morning coffee, you take a look at your pride and joy: a meticulously created Looker Studio dashboard built with the GA4 connector. You rub the sleep from your eyes and see your charts are all broken. Frantic phone calls from colleagues are pouring in. What is happening? Find out in this post what the consequences of Google’s newly imposed quota on the Google Analytics Data API are.

Stichting Donateursbelangen aims to strengthen trust between donors and charities. They believe that that trust is based on collecting money honestly, openly, transparently and respectfully. At the same time effectively using the raised donation funds to make an impact. To further this goal, Stichting Donateursbelangen wants to share information about charities with donors through their own search engine.

For developing modern data applications, a Data Engineer is essential. But what does it actually mean to be a Data Engineer and what exactly do you do? Our colleague Oskar, Data Engineer at Digital Power, explains.

Univé is a Dutch insurance company that offers insurance, financial products, and services to both consumers and businesses. The company is focused on providing high-quality service and helping customers make responsible financial decisions. Since 2014, we have been working closely with Univé.

An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.

Infrastructure as Code has proven itself as a reliable technique for setting up platforms in the cloud. However, it does require an additional investment of time from the developers involved. In which cases does the extra effort pay off? Find out in this article.

Dedimo is a collaboration of five mental healthcare initiatives. In order to continuously enhance the quality of their care, they organize internal processes more efficiently. Therefore, they use perceptions from the data that is internally available. Previously, they acquired the data themselves from different source systems with ad hoc scripts. They requested our help to make this process more robust, efficient and to further professionalise it. They asked us to facilitate the central storage of their data, located in a cloud data warehouse. The goal was to set up the data infrastructure within this environment, since they were already used to working with Google Cloud Platform (GCP).

At Royal HaskoningDHV, the number of requests from customers with Data Engineering issues continue to climb. The new department they have set up for this, is growing. So they asked us to temporarily offer their Data Engineering team more capacity. One of the issues we offered help with involved the Aa en Maas Water Authority.

On February 10, 2022, the Digital Power Datahub and the Partos Digital Lab together kicked off the Data Awareness series with the Intro to Data Awareness. This series of 6 training courses develops the Datahub especially for the members of Partos; non-profits in the development cooperation industry. The aim of the series is to make development cooperation specialists data-wise, so that they can make and measure more impact.

The Designathon Works foundation organises Design Hackathons (Designathons) for children aged 8 to 12. The target? Teaching children from all over the world skills to become a 'changemaker'. They are challenged to design solutions for a better world, for example to combat climate change. From the Datahub, we helped Designathon Works fine-tune the impact measurements free of charge. We also made a first move towards automating data collection, analysis and visualisation.

You are almost done with your studies and looking for an employer that offers you the opportunity to learn everything about the field of data. Or you are no longer challenged in your current position and would like to become more technical. In both cases, you do not want to follow unpaid courses, but you would like to get started as soon as possible for real customers, with a serious salary. Does this sound familiar? Then these data traineeships are really something for you.

FysioHolland is an umbrella organisation for physiotherapists in the Netherlands. A central service team relieves therapists of additional work, so that they can mainly focus on providing the best care. In addition to organic growth, FysioHolland is connecting new practices to the organisation. Each of these has its own systems, work processes and treatment codes. This has made FysioHolland's data management large and complex.

As a data professional you never stop learning. Your field is developing at lightning speed and you have to continuously develop yourself to keep up. In recent years, for example, new functions have been created such as Data Scientist and Data Engineer. There is also an increasing need for data professionals who can code. But how do you learn to code in Javascript? We developed an internal training programme for this.

Cookies. This word comes up a lot in the world of marketing and online analytics. But what exactly are those cookies? And are there different types of cookies?

With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.

The Neuron provides a programmatic bidding platform to plan, buy and manage digital Out-Of-Home ads in real-time. They asked us to predict the number of expected impressions for digital advertising on billboards in a scalable and efficient way.

It is now clear to most companies: data-driven decisions by Data Science add concrete value to business operations. Whether your goal is to build better marketing campaigns, perform preventive maintenance on your machines or fight fraud more effectively, there are applications for Data Science in every industry.

In June 2020, Sander became part of our team. Although he started in the middle of corona time, he soon noticed that he was greatly stimulated to make contact with his new colleagues. This largely came naturally as part of our onboarding program: "This matched perfectly to my needs: I started calling many colleagues myself to get acquainted! "Read how Sander designs his own training as a data engineer."

Basically, Data Engineers work on data pipelines. These are data processes that can retrieve data from a certain place and write it in somewhere. In this article you can read more about how data pipelines work and discover why they are so important for a solid data infrastructure.

Working in a data-driven way helps you make better decisions. The better your data quality, the more you can rely on it. A good data architecture is a basic ingredient for data-driven working. In this article, we explain what a data architecture is and what a Data Architect does.

RNW Media is an NGO that focuses on countries where there is limited freedom of expression. The organisation tries to make an impact through online channels such as social media and websites. To measure that impact, RNW Media drew up a Theory of Change (a kind of KPI framework for NGOs).

Univé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/change insurance policies and report damages via the App. They asked our Data Analysts to make the new funnels measurable.

A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you tips to keep in mind when setting up GTM. This allows you to collect reliable and usable data, and you will be less dependent on your web developers.

Nuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In addition, there was insufficient knowledge and capacity within the department to maintain the Analytics. The energy supplier asked for our help to support them in re-establishing the tagging and analytics of Mijn Vattenfall.

Within KPN, one team is responsible for the implementation of Adobe Analytics, the Digital Performance team. Due to the working method that had developed before the formation of this team, the specialists did not work together optimally.

Publisher Malmberg collects a lot of offline and online data. More and more educational institutions are using online licenses in addition to (or instead of) printed teaching materials. To properly make use of this, Malmberg uses monthly reports. The in-house data team compiles these as input for specific departments. Malmberg asked us to strengthen this team and make the internal processes around data more efficient.

To have a good overview of the results of multiple websites at the same time, you need a clear structure as a basis. RNW Media has several project websites, some of which are available in different languages. Our own web development team is responsible for the build and maintenance of this. They set to work with a building block model for building new websites. We were asked to provide a structural solution for measuring all websites.

Vodafone started a 3-month 'digital boost' project with the aim of improving the conversion of the online shop. The project team consisted of external digital professionals, each with their own specialism. As part of this project, we set up an A/B test environment with the aim of improving the user experience and thus increasing conversion.