The Corona measures are a much discussed topic on Twitter. The crisis team not only fights against Corona's effects on public health, but also tries to maintain legitimacy for the decision to keep certain measures in place among the public. With thi…
How to use Social Network Analysis to understand public opinionIf your organisation is active on social media and you want to optimise the online strategy, you need to know what is happening online around you and the impact of your activities. Social Network Analysis can help you with that. We explain what it i…
Social Network Analysis: how to gain insight into social media networksRNW Media builds online communities in countries with limited freedoms. In these communities, young people can read and discuss sexual and reproductive health and rights (SRHR) and civil rights. In addition, RNW Media is working on advocacy – puttin…
RNW Media: Social Listening: how text analysis helps RNW Media to listen and take actionThere's no denying it. We all work with data and we generate huge amounts of new data every day. The data on our supermarket customer card, the disposal of household waste at the smart container, checking in with public transport, the number of hour…
From data to action for public servicesIn times of the coronavirus (COVID-19), a good overview of the patients in the scaled-up intensive care of the Utrecht medical centre is vital. Employees must be able to view patient characteristics, the most current lab readings and the course of p…
UMC Utrecht: Clear dashboards for the IC team during the Corona crisisRNW Media is an NGO that focuses on countries where there is limited freedom of expression. The organisation tries to make an impact through online channels such as social media and websites. To measure that impact, RNW Media drew up a Theory of Cha…
RNW Media: Measurable impact on social change using a data lakeUnivé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/ch…
Univé: A new tagging structure for the app and websiteThe internet provides a massive amount of interesting social media posts, likes and shares. A wealth of information, especially for organisations wanting to make more impact online. But where do you start? What data will you collect, how will you an…
What is social listening?A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you…
How do I set up Google Tag Manager?KLM Digital Studio builds innovative digital solutions to make working at KLM more efficient, effective and enjoyable. One of the teams within Digital Studio, the Service Design team, is concerned with user experience. They conduct user research, bu…
KLM: Measurable impact Service Design team on UX internal tools