A well-known scenario: when a product or service is renewed, the assumption is made that an improvement has been achieved. Think, for example, of an adjustment to your website, the implementation of a new product feature or the digital transformatio…
How a hypothesis helps determine if you are successfulNationale Jeugdraad is an umbrella organisation for 37 Dutch youth organisations. To gain a thorough understanding of youth behavior and opinions, they conducted a survey among a large group of young people. As they did not have the appropriate pers…
NJR: Rapid analysis of a survey with both closed and open-ended questionArtificial Intelligence seems capable of everything, and sometimes even better and faster than what we can do ourselves. Analysing qualitative data is a time-consuming task, and as researchers, we are curious if it can be done faster and easier. Doe…
Replacing qualitative researchers with AI, a good decision?In this webinar, we discuss how MMM FrieslandCampina helps to understand the key drivers behind their sales. We as Digital Power - have helped them to set up MMM and embed it into their data-driven decision-making process.
Webinar FrieslandCampina: Marketing Mix ModellingAn insurance company approached us to assist in shaping their data strategy. Their aim was to achieve their goals and provide a seamless customer experience across all touchpoints.
Insurance company: developing a commercial data strategyConsultancy.nl interviewed Team Lead Mieke Kleppe about our new data solution UX Research.
Digital Power launches UX Research solutionConsultancy.nl interviewed our Operational Manager Robin, and Team Leads Andana, Max, and René about our operational structure. Following years of rapid growth, we re-tuned our organisational structure to accommodate our expansion.
A new organisational structure to accommodate growth and cultureThere are many different forms of data storage. In practice, a (relational) database, a data warehouse, and a data lake are the most commonly used and often confused with each other. In this article, you will read about what they entail and how to u…
Create structure in your dataMerlin is the largest digital music licensing partner for independent labels, distributors, and other rightsholders. Merlin’s members represent 15% of the global recorded music market. The company has deals in place with Apple, Facebook, Spotify, Yo…
Merlin: Converting billions of streams into actionable insights with a new data & analytics platformThere are reasons abound for deploying a tagging server on your website. This blog will not be about why it makes sense (or why perhaps in your case it doesn’t) to use server-side tagging. Instead we will jump forward in time and ask ourselves anoth…
How can you tell if your GTM tagging server works?