In the digital age, organisations increasingly rely on data to drive decision-making and improve user experiences. That’s why data protection and GDPR compliance is more critical than ever. Privacy by Design (PbD) is an essential approach for embedd…
Understanding Privacy by Design in server-side trackingIn the ever-changing world of Python, managing packages, environments and versions efficiently is important. Traditional tools like pip and conda have served us well, but as projects become more complex, so do our requirements. This guide looks at m…
Comparing the best Python project managersSeveral hundred professionals active in the (big) data domain will gather again in September, during the Data Expo 2024 in Jaarbeurs Utrecht. From the consulting industry, several agencies are contributing to the data event. Digital Power is acting …
Digital Power ambassador of Data Expo 2024Exporting Google Tag Manager (GTM) Tag Trigger and Variable information from your container into a spreadsheet can be useful for many reasons. You might want to do an Audit on the container of your new client, or just clean and organise an old conta…
Export Google Tag Manager data into SpreadsheetsEneco has been working with us for years for the (client-side) tracking of their online traffic. When server-side tracking emerged at the end of 2022, it was a logical step for them to ask us to think about the business value of this tracking method…
Eneco becomes the owner of their web data streams using server-side trackingMost consulting firms tout an entrepreneurial culture as one of their key differentiators – but Digital Power actually looks to deliver on that promise. Sarah Busson tells Consultancy.org how she has been supported in developing a new offering from …
Intrapreneurial growth at Digital PowerA Perfect Jane is a webshop focused on vegan boots made from apple leather, recognisable by their green sole in the shape of a leaf. The webshop noticed a lot of traffic from marketing activities but felt that these visitors were of low quality, res…
A Perfect Jane: Concrete actions for higher conversion ratesPACCAR Parts Europe (PPE), a sister company of DAF Trucks, is responsible for supplying truck parts to all DAF Trucks dealers across Europe. To achieve this, PPE operates a sophisticated supply chain network throughout Europe. Currently, PPE is deve…
PACCAR Parts Europe: Optimised supply chain performance visibility with TableauRecent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual depar…
Transavia: Improved customer insight and cross-device tracking through innovative customer recognitionRapidly growing scale-up EnergyZero needed to expand and establish a strong data team due to their extreme growth. The primary data need was to support and conduct the financial analysis for an upcoming audit. Additionally, they wanted to automate w…
EnergyZero: Sustainable growth through the establishment of a data team