Several hundred professionals active in the (big) data domain will gather again in September, during the Data Expo 2024 in Jaarbeurs Utrecht. From the consulting industry, several agencies are contributing to the data event. Digital Power is acting …
Digital Power ambassador of Data Expo 2024Exporting Google Tag Manager (GTM) Tag Trigger and Variable information from your container into a spreadsheet can be useful for many reasons. You might want to do an Audit on the container of your new client, or just clean and organise an old conta…
Export Google Tag Manager data into SpreadsheetsEneco has been working with us for years for the (client-side) tracking of their online traffic. When server-side tracking emerged at the end of 2022, it was a logical step for them to ask us to think about the business value of this tracking method…
Eneco becomes the owner of their web data streams using server-side trackingMost consulting firms tout an entrepreneurial culture as one of their key differentiators – but Digital Power actually looks to deliver on that promise. Sarah Busson tells Consultancy.org how she has been supported in developing a new offering from …
Intrapreneurial growth at Digital PowerA Perfect Jane is a webshop focused on vegan boots made from apple leather, recognisable by their green sole in the shape of a leaf. The webshop noticed a lot of traffic from marketing activities but felt that these visitors were of low quality, res…
A Perfect Jane: Concrete actions for higher conversion ratesPACCAR Parts Europe (PPE), a sister company of DAF Trucks, is responsible for supplying truck parts to all DAF Trucks dealers across Europe. To achieve this, PPE operates a sophisticated supply chain network throughout Europe. Currently, PPE is deve…
PACCAR Parts Europe: Optimised supply chain performance visibility with TableauRecent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual depar…
Transavia: Improved customer insight and cross-device tracking through innovative customer recognitionUnivé continuously analyses the impact of advertisements: how do they contribute to the intended goal? Ads are driven by the conversion of a (potential) customer applying for insurance. The challenge is that not everyone who applies converts into a …
Univé: Higher advertising ROI through conversion tracking strategyRapidly growing scale-up EnergyZero needed to expand and establish a strong data team due to their extreme growth. The primary data need was to support and conduct the financial analysis for an upcoming audit. Additionally, they wanted to automate w…
EnergyZero: Sustainable growth through the establishment of a data teamYears ago, you couldn't develop an application or process without knowledge of complex programming languages like Javascript, PHP, and Python. You needed a programmer or Data Engineer. Today, there is a shortage of technical experts, while more and …
Low-code/no-code versus custom coding