Univé continuously analyses the impact of advertisements: how do they contribute to the intended goal? Ads are driven by the conversion of a (potential) customer applying for insurance. The challenge is that not everyone who applies converts into a …
Univé: Higher advertising ROI through conversion tracking strategyRapidly growing scale-up EnergyZero needed to expand and establish a strong data team due to their extreme growth. The primary data need was to support and conduct the financial analysis for an upcoming audit. Additionally, they wanted to automate w…
EnergyZero: Sustainable growth through the establishment of a data teamYears ago, you couldn't develop an application or process without knowledge of complex programming languages like Javascript, PHP, and Python. You needed a programmer or Data Engineer. Today, there is a shortage of technical experts, while more and …
Low-code/no-code versus custom codingcitizenM is an innovative hotel chain with city hotels in the luxury segment. The digital customer experience is a key element of the customer journey. For example, hotel guests check in themselves online and can control the equipment in their room …
citizenM: A better online experience thanks to UX researchResto VanHarte brings people who are lonely together by offering them an affordable three-course meal in one of their community restaurants. Not only elderly people often live in isolation; for example, students and single parents also fall within t…
Resto VanHarte: Research into the impact of direct mailing campaignsIn the world of data and technology, Data Engineers and Machine Learning Engineers are crucial players. Both roles are essential for designing, building, and maintaining modern data infrastructures and advanced machine learning (ML) applications. In…
What does a (Cloud) Data Engineer do versus a Machine Learning Engineer?Understanding the needs of your target group is crucial for the effective development and optimisation of (online) products and services. Putting yourself in the customer's shoes helps your organisation create a user experience that matches the wish…
3 mapping methods to understand your customer journeyWith the increasing availability of cloud services that enable companies to leverage Large Language Models, it becomes relatively easy to setup your own GPT-model. However, one important question needs to be answered before you start building: what …
The organisational benefits of implementing your own AI-chatbotIn the digital age, where data privacy has become a forefront concern, server-side tracking stands out as a crucial tool for organisations aiming to gather user insights responsibly. Despite its potential, numerous myths surround its use and complia…
The impact of server-side tracking on privacyThe AI Document Explorer (AIDE) is a cloud solution developed by Digital Power that utilises OpenAI's GPT model. It can be deployed to quickly gain insights into company documents. AIDE securely indexes your files, enabling you to ask questions abou…
How does the AI Document Explorer work in practice?