Senior Technical Web Analyst / Tracking Specialist (Dutch-speaking)

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  • Amsterdam
  • Den Bosch
  • 32 - 40 hours
tracking specialist job opening

Design scalable, AI‑ready data collection solutions that enable organisations to measure, understand and act. You help organisations not only measure, but also activate data across their business.

We are looking for a Technical Web Analyst who is fluent in the Dutch language, both verbally and in writing.

A job as a Senior Technical Web Analyst at Digital Power

As a Senior Technical Web Analyst at Digital Power, you design and manage data collection solutions that go beyond basic tracking. You help organisations measure, understand, and turn data into action that strengthens decision-making.

You are responsible for the structure, validation, and activation of data across the entire chain, working on complex challenges at the intersection of analytics, marketing, technology, and privacy. In doing so, you enable personalisation, experimentation, and AI-driven decision-making.

You work closely with clients and colleagues, mentor junior and mid-level consultants, and contribute to improving standards, tooling, and ways of working within Digital Power.

Data professional with server side tracking processData professional with server side tracking process
Data professional brainstormingData professional brainstorming
Collega's aan het tafelvoetballenCollega's aan het tafelvoetballen
Data professionals in gesprekData professionals in gesprek
Technisch Web Analist legt iets uitTechnisch Web Analist legt iets uit
Een presentatie op kantoor Amsterdam bij de tribuneEen presentatie op kantoor Amsterdam bij de tribune

What you will do

You will:

  • Design and implement scalable tracking architectures, both client‑side and server‑side
  • Define reusable, governance‑friendly and AI‑ready data layers and event models
  • Improve data maturity across tracking, identity, consent and activation
  • Ensure data quality, validation and long‑term maintainability
  • Implement privacy‑compliant tracking, including GDPR and CMP integrations
  • Identify where data structures enable or block AI use cases
  • Translate business needs into measurement strategies and tracking roadmaps
  • Connect technical implementations to clear business outcomes
  • Advise stakeholders across analytics, marketing and engineering
  • Integrate data with downstream systems such as CDPs, data warehouses and activation platforms
  • Mentor and guide junior and medior colleagues
  • Improve tooling, methodologies and knowledge sharing within Digital Power
  • Operate with a system‑level view across data collection, processing and activation
  • Connect data collection to marketing effectiveness and audience building
  • Proactively identify risks, gaps and limitations in data setups

About you

Good to know

Currently, we are only hiring candidates who are authorized to work in The Netherlands at the time of their application. We are in the process of becoming a sponsor for non-EU citizens, however, we cannot make any promises at the moment. Also, you must live in the Netherlands during your employment at Digital Power.

How you create impact

  • You believe reliable data is the foundation for good decisions and take responsibility for both quality and impact
  • You focus on building data foundations that support decision‑making, not just reporting
  • You help clients move faster because data no longer blocks innovation
  • You clearly explain how data supports audience building, personalisation and activation
  • You care about scalability, maintainability and long‑term value
  • You see how well‑structured data is essential for successful AI initiatives

Required experience

  • 5+ years of experience in digital analytics or tracking
  • Strong experience with GTM, Tealium or Adobe Launch
  • Solid JavaScript skills, including independent implementation, debugging and review
  • Extensive experience with data layers and tracking architecture
  • Experience in complex environments such as SPAs, multi‑domain setups and multiple stakeholders
  • Strong experience with Google Analytics and/or Adobe Analytics
  • Strong knowledge of privacy and consent frameworks, including GDPR
  • Experience advising both technical and non‑technical stakeholders
  • Experience mentoring or guiding others

Nice to have

  • Experience with server‑side tracking and modern data architectures
  • Familiarity with data warehouses such as BigQuery and working with SQL
  • Experience with CDPs, DMPs or complex data integrations
  • Strong interest in AI‑driven personalisation, experimentation and activation
  • Experience with tools such as Piano Analytics or Piwik

What kind of consultant you are

  • You take ownership of outcomes and client success, not just delivery
  • You proactively identify opportunities, risks and improvements
  • You translate complex technical topics into clear, actionable insights
  • You connect data collection to business impact and decision‑making
  • You build strong relationships across analytics, marketing and engineering
  • You support and mentor others and contribute to team growth
  • You help improve methodologies, tooling and shared knowledge within Digital Power

What else?

  • You enjoy working with a wide variety of clients and organisational contexts
  • You communicate confidently in English, both verbally and in writing
  • You get energy from leading complex data challenges
  • You enjoy mentoring others and raising the overall quality of work
  • You like translating vision into scalable solutions, standards or strategies
  • You stay up to date with developments in analytics, privacy, activation and AI
  • A completed higher professional (HBO) or university (WO) degree
  • Our Careers page gives you positive energy

What we offer

  • Salary between €4,835 and €6,880 gross per month, depending on experience
  • A personal training budget to support your development
  • Flexible working hours
  • Hybrid working across client, home and office
  • Public transport fully covered, including private use
  • A high level of autonomy and responsibility in client work
  • The opportunity to work on complex data challenges across different organisations
  • Room to shape solutions, approaches and best practices
  • A strong learning environment with experienced colleagues
  • Opportunities to contribute to internal development through knowledge sharing and tooling
  • The possibility to grow towards lead or strategic roles
  • Check out what else we offer here

What does your day look like as a Technical Web Analyst at Digital Power?

Your day starts with advising a client on redesigning their tracking architecture to support AI-driven personalisation. You review data structures, consent flows and downstream integrations, identifying risks and opportunities.

Later, you mentor a medior colleague on structuring an event model and join a stakeholder session to align tracking with business goals. Before wrapping up, you contribute to improving internal tooling or documentation that enhances data quality across projects.

At the end of the day, you finish a bit earlier to go cycling. Tomorrow, you start earlier at the client’s site to avoid traffic, with the flexibility to finish earlier in the afternoon. As long as you communicate clearly and remain available to clients and colleagues, you’re free to organise your time.

Where you work each week is a mix of being on-site at client locations, working from home, and spending time at one of our offices in Amsterdam or Den Bosch.

Organise your working week in a way that suits you. As long as you deliver excellent work, your clients are satisfied, and your colleagues can rely on you, we’re proud to have you on the team!

Wondering what it's like to work at Digital Power?

We listed all the important questions and answers for you.

view our FAQ

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Want to know more about this position?

Tsovik will be happy to tell you more about our company, our team and the challenges we can offer you.

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