Data analysis leads to clear, action-oriented insights that ensure the right decisions are made. At least, that's how it should go. To the frustration of many Data Analysts, they view carefully presented insights but little reflected in concrete act…
The Data Analyst as a promoter of a data-driven organisationRetailTrends is a family business with a media platform for retailers. Over the years, the company has developed from a publisher of a single print magazine to a multimedia platform. This consists of two websites with news and background articles ab…
RetailTrends: Step by step data-driven working with the Digital Power Building Blocks model.Fair Wear is a non-profit organisation that aims to improve the working conditions of employees in garment factories. The NGO has collected a lot of documentation about its activities in recent years, for example in the form of reports from a compla…
Fair Wear: Application of Natural Language Processing (NLP) and text mining for process improvement.An increasing number of people are traveling by public transportation. Several stations in The Netherlands are being rebuilt or renovated to keep up with the growing number of train passengers. For the rebuilding and layout plans, information was ne…
NS Stations: Reliable insight into crowds on trains and stations using an algorithm.The Van Gogh Museum is the most visited museum in the Netherlands. More than 2.2 million people visited the museum in 2017. Data is collected from all those people. Data from the website and other online marketing channels, but also offline data fro…
Van Gogh Museum: Digital transformation for cross-channel customer experience using data.In the tight labour market, professionals no longer choose their new employer only because of the employment conditions. Increasingly, they decide whether or not to come on board and stick around based on employee experience. The 'employee experienc…
Driessen Groep: More employee engagement using inspirational sessions about the employee experienceONE Business websites allow users to buy subscriptions to various magazines. The online sales funnel can hereby be dynamically divided for each offer. For example, it is possible to give users free term choices or to limit them to a specific offer. …
ONE Business: a comprehensive understanding of the customer journey with Google Analytics and ROrganisations collect as much data as possible to map out the Customer Journey. After analysis, this combination of quantitative and qualitative data provides insight into the what and why of customers or visitors. These insights should prompt actio…
Storytelling using dataPublisher Malmberg collects a lot of offline and online data. More and more educational institutions are using online licenses in addition to (or instead of) printed teaching materials. To properly make use of this, Malmberg uses monthly reports. Th…
Malmberg: Digital transformation and better internal collaboration thanks to insight into offline and online data.Residential investor Vesteda is working on a new website. This must offer (potential) tenants and B2B customers, such as investors and pension funds, an optimal online experience. Buyer personas of the various B2C target groups had already been deve…
Vesteda: Customer Experience Optimisation