More and more organisations are getting started with data science. A logical consequence of this is clearly a growing number of related vacancies. But how do you set up a useful job description for a data scientist – and mostly: how do you actually …
How do you find the right Data Scientist?Every company collects data. But what exactly is data analytics? Why do companies collect data? Why are they investing in data analytics? And what can you do with it yourself? Let us explain.
What is data analytics?The introduction of the new privacy law (GDPR) in 2018 has ensured that many organisations put privacy high on the agenda. In this article you can read about the 5 ethical risks of working digitally and using data. We also share a concrete solution:…
From ethical data to actionWhen we talk about Customer Experience, we mean virtual assistance in the form of voice and chatbot applications. It is expected that these will make interaction with the customer more accessible and easier. Companies like to go along with these kin…
Customer Experience trendsResidential investor Vesteda is working on a new website. If an available rental home has a garden, the location of the garden must be listed on the webpage of that home. This information was not yet available in the database. We were instructed to …
Vesteda: Determining the location of gardens using Data ScienceMore and more organisations are aware of the impact of the customer experience on business results and competitiveness. Research shows that 84% of organsations prioritise customer experience more than they did two years ago. In fact to 76%, it is h…
Customer Experience Optimisation: a structured approachOrganisations wanting to get started with data quickly ask for Data Science solutions. Data Science is often seen as the holy grail of data-driven working. But what does a successful Data Science project actually look like in practice? And how can i…
How does Data Science work in daily practice?Data analysis leads to clear, action-oriented insights that ensure the right decisions are made. At least, that's how it should go. To the frustration of many Data Analysts, they view carefully presented insights but little reflected in concrete act…
The Data Analyst as a promoter of a data-driven organisationRetailTrends is a family business with a media platform for retailers. Over the years, the company has developed from a publisher of a single print magazine to a multimedia platform. This consists of two websites with news and background articles ab…
RetailTrends: Step by step data-driven working with the Digital Power Building Blocks model.Fair Wear is a non-profit organisation that aims to improve the working conditions of employees in garment factories. The NGO has collected a lot of documentation about its activities in recent years, for example in the form of reports from a compla…
Fair Wear: Application of Natural Language Processing (NLP) and text mining for process improvement.