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inspiration about data

What is data governance?

Article
5 min

As the usage of data in organisations becomes ubiquitous, the need to keep control over your data is becoming increasingly important. Gaining control over your data is achieved through effective data governance. However, many people struggle to figu…

What is data governance?

Optimising Machine Learning inference with PySpark and Pandas UDFs

Article
7 min

In the world of machine learning, working with large datasets and complex models can quickly become time-consuming and resource-intensive. To speed up this process, parallelisation becomes crucial. This technique involves breaking down tasks into s…

Optimising Machine Learning inference with PySpark and Pandas UDFs

What is the added value of experimentation?

Article
5 min

Most organisations that offer digital products, experiences, and services conduct experiments, typically to increase conversions. In practice, alongside many other applications, we see the risks you face if you don’t experiment. In this article, you…

What is the added value of experimentation?

Talent Garden: Improving sales effectiveness by predicting the enrollment of leads

Customer case
3 min

Talent Garden provides masterclasses and training programs to students, engaging with them through various online and offline touchpoints. Online interactions include completed contact forms and information requests, while offline touchpoints involv…

Talent Garden: Improving sales effectiveness by predicting the enrollment of leads

The importance of data privacy in e-commerce

Article
3 min

E-commerce companies today want more and more insight into their customer data. But there are all sorts of challenges involved in harnessing this data. A conversation with Bram Ooms of Digital Power on one of the topics that is increasingly in the s…

The importance of data privacy in e-commerce

How good Is your web analytics implementation?

Article
6 min

How confident is your company in its web analytics data? In this article, we’ll first explain why web analytics tools can never provide 100% accurate data and why that’s not necessarily a bad thing. Then, we’ll dive into the practical side of things…

How good Is your web analytics implementation?

How a global asset manager automated sales forecasting with MLOps

Customer case
5 min

A global asset manager, specialising in Quant and Sustainable Investing, offers a range of investment strategies, including equities and bonds. To strengthen their competitive position and proactively respond to changing client needs and market deve…

How a global asset manager automated sales forecasting with MLOps

Digital agency: A scalable data model for the analytics of multiple websites

Customer case
3 min

A digital agency develops and manages various websites and analyses their performance using Google Analytics, sharing the results with clients via dashboards. However, the transition from Universal Analytics to GA4 presented challenges because the d…

Digital agency: A scalable data model for the analytics of multiple websites

What is social listening?

Article
11 min

The internet provides a massive amount of interesting social media posts, likes and shares. A wealth of information, especially for organisations wanting to make more impact online. But where do you start? What data will you collect, how will you an…

What is social listening?

Data strategy pressure cooker workshop for War Child

Customer case
4 min

War Child will measure the quality of its programs using a standardised methodology: Quality of Care. War Child developed this methodology based on scientific research. Now the question is: how can this be implemented across a large number of locati…

Data strategy pressure cooker workshop for War Child