"How many transactions did we have last week? Our back office reports 12,000 transactions, the database 15,000, and Google Analytics 11,000. Why don’t these numbers match?" In theory, systems tracking transactions should align. However, discrepancie…
Discrepancies in transaction figures: How and why?A well-structured tag plan forms the foundation of a reliable data infrastructure. It ensures that data is collected consistently and accurately, which is essential for actionable insights and effective decision-making.
Optimise your data infrastructure: How to set up an effective tag planJoin for Joy is a non-profit organisation dedicated to quality education, gender equality, and the physical and mental health of children in rural areas of East Africa. Through sports and play activities, the organisation motivates children to atten…
Join for Joy: GDPR training and advice for lasting impact on data processingSince the launch of ChatGPT, an increasing number of organisations have been exploring the question: "How can we apply AI within our organisation?" At this hotel chain as well, employees have already been using AI applications on their own initiativ…
Hotel chain: Implementing AI applications that deliver business valueMenAsWell provides help and support to male survivors of sexual violence, striving to bridge the gap in support for men post-trauma, while increasing awareness and visibility of male survivors.
MenAsWell: GDPR compliance for (indirect) victim support communicationSchiphol needed additional support in data management, so they reached out to Digital Power. We quickly realised that the data landscape was complex, with numerous event names and parameters. Each analysis required manual steps, such as unpacking an…
Schiphol: Improved analyses through data standardisation and automationA large telecom provider in the Netherlands wanted to implement server-side tracking to improve their data processing. Previously, their existing process only sent online data to their Customer Data Platform (CDP) once a day. They wanted real-time d…
Telecom provider: real-time personalisation with server-side trackingAs the usage of data in organisations becomes ubiquitous, the need to keep control over your data is becoming increasingly important. Gaining control over your data is achieved through effective data governance. However, many people struggle to figu…
What is data governance?In the world of machine learning, working with large datasets and complex models can quickly become time-consuming and resource-intensive. To speed up this process, parallelisation becomes crucial. This technique involves breaking down tasks into s…
Optimising Machine Learning inference with PySpark and Pandas UDFsMost organisations that offer digital products, experiences, and services conduct experiments, typically to increase conversions. In practice, alongside many other applications, we see the risks you face if you don’t experiment. In this article, you…
What is the added value of experimentation?