With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. …
Measure ecommerce events in GA4 and Universal Analytics with only the updated datalayer pushesDigital Power has grown rapidly in recent years and the end seems far from in sight: "In the next three to four years, we will double in size," says René. The rapid advance is accompanied by further professionalisation, including of the organisation…
Digital Power sorts out strong growth ambition with the arrival of MTThe Neuron provides a programmatic bidding platform to plan, buy and manage digital Out-Of-Home ads in real-time. They asked us to predict the number of expected impressions for digital advertising on billboards in a scalable and efficient way.
The Neuron: A scalable machine-learning platform for predicting billboard impressionsThe outbreak of the corona pandemic in early 2020 has turned the world upside down. In addition to countless infections, hospitalisations and deaths, we also saw an outbreak of violence in many countries. Citizens took to the streets, sometimes viol…
PeaceTech Lab: The COVID-19 Violence TrackerIn October 2021, we celebrated our first lustrum at the SS Rotterdam. Watch the aftermovie to gain a good impression of our team spirit.
5-year anniversary Digital PowerDienst Testen is a crisis organisation created during the corona pandemic. Under the banner of the Ministry of Health, Welfare and Sport (VWS), Dienst Testen ensures that everyone in the Netherlands can be tested quickly and reliably. Dienst Testen …
Dienst Testen: Data-driven work in a crisis organisationKPN's Team Digital wondered whether more value could be gained from their existing customers. Using the available data, we looked at where – within the existing online customer journeys – there were opportunities for cross-selling and upsell.
KPN: Provide insight into cross-sell and upsell opportunitiesFor some time now, we have been assisting PostNL's customer service department with the optimisation of their online service & contact environment. Various pilots showed that there was also a lot of potential in improving the offline service.
PostNL: Data-driven optimisation of offline customer serviceSince its foundation, Digital Power has been going fast. The Amsterdam-based agency is growing like crazy and has a long list of well-known names among its clients. However, one thing remains the same: data may be the specialism, but in the end it i…
Digital Power continues to grow fast but remains a familyIn our field we are regularly asked whether we want to help organsations to work data-driven. To answer and help with this, it is important to understand how we look at the explanation of data-driven working. At Digital Power, we assume that data-dr…
What is data-driven working?