Web analytics faces growing challenges from stricter laws, browser updates, cookiebanner updates, and ad blockers. These changes make it harder to track website performance and to get a grasp on metrics like Return On Ad Spend (ROAS). Many businesse…
Implementing a future-proof tag management systemWhether you work for a major fashion brand, supermarket, or in the travel industry, leveraging your customer data to personalise customer experiences is crucial to your success. But it's not easy to achieve. Like most B2C companies, airlines are swi…
Webinar | How Transavia unified its customer data through a composable customer data platform (CDP)More and more companies are running into the limitations of traditional Customer Data Platforms (CDPs): they lack flexibility, struggle to import and export data, and find it difficult to comply with strict privacy regulations.
What is a composable CDP and why is it the future?To truly work in a customer-centric way, a flexible and powerful tech stack is essential. Customers expect relevant, personalised interactions at the right time and through the right channel. With the right technologies, you ensure every customer fe…
Personalised marketing through a composable CDPKey Performance Indicators or KPIs are indispensable to keep track of the performance in an organisation in a practical way. It is therefore important to choose the right KPIs and to keep a clear distinction between KPIs and PIs. In any case, KPIs m…
This is how you determine the KPIs that will make the differenceCitizenM wanted to improve the performance of different product generations in their hotel rooms. This specifically concerned sinks and showers, by improving models and technological, performance and design improvements from manufacturers.
citizenM: Optimising product lifecycle and maintenance through data analysisAre you tired of guessing what your customers want? When traffic for your website or digital product is low, creating exceptional experiences can feel challenging—but it doesn’t have to be.
E-book: Validation for low traffic productsAfter we built a data warehouse for Meerlanden, their data scientist began working with the data. We proposed setting up a Machine Learning Operations (MLOps) framework together, allowing them to integrate their models directly into the existing env…
Meerlanden: Scalable machine learning models thanks to MLOps framework implementationcitizenM wanted to understand the customer journey and thus increase the conversion rate of the mobile booking flow. They asked us to identify optimisation opportunities through a two-month pressure cooker. The aim here was to solve customer problem…
citizenM: Optimisation opportunities for mobile customer journey insight using mappingThe Datahub Foundation, a pro bono initiative by data consultancy Digital Power, specialises in the effective use of data and data-driven ways of working. We spoke with Sanne Kieftenburg, Chair of the Datahub, about the power of data-driven work for…
Datahub brings data-driven work to non-profits