The term zero party data is getting more and more traction around marketers. With privacy rules tightening and third-party cookies on their way out , companies are increasing their efforts to obtain this data, At the same time, platforms like Teali…
Zero-party data: What’s the hype, and should you care?The municipality of The Hague continuously works to improve its digital services. Citizens must be able to find their way quickly and easily on the online portal www.denhaag.nl and all linked environments. To improve that experience, good data is es…
Municipality of The Hague: More grip on web data thanks to smart trackingDo you regularly adapt your digital product or service, but not sure if it really works? With few visitors and low conversion rates, traditional A/B testing is difficult, but certainly not impossible. In this webinar, you will learn how to validate …
Webinar | How to experiment or validate with low trafficLast year, Google rolled out the GA4 app client for server-side Google Tag Manager, bringing a whole new level of flexibility to how we collect and redistribute data from mobile apps. So, what does this mean in practice? Let’s find out.
Implementing GA4 server-side tracking for mobile appsA financial organisation switched from Matomo to Adobe Analytics to gain better control over digital performance. However, there was a lack of knowledge about data-driven working and clear KPIs. We guided the migration and supported the content team…
Financial organisation: From loose data to a data-driven way of working with Adobe AnalyticsIn recent months there has been a lot to do about third-party cookies and their not-so-imminent-anymore end-of-life in the Google Chrome browser. Is this then much to do about nothing or should you brace yourself for a paradigm-changing shift? In th…
Third-party cookies: should I stay, or should I go?Government websites play a crucial role in providing information and services to citizens. But how do you measure the success of such a website? Here, many organisations choose the privacy-friendly Piwik PRO and Toon Vuursteen's data model: The FTG …
Greater control of government websites with the FTG frameworkWelcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: a …
The monthly technical web analytics update #1In the world of project management and product development, the terms Project Manager and Product Owner often come up. While they may appear to share similar responsibilities in some cases, each plays a distinct role within a project or product deve…
Project Manager vs. Product Owner: the role, the difference and the importanceMany organisations are feeling the pressure: AI suddenly seems to be high on the agenda everywhere. New tools are following each other at lightning speed, colleagues are experimenting with ChatGPT, customers are asking smarter questions, and in the …
Why it is important for organisations to invest in AI training now