With third-party cookies disappearing and even first-party cookies under threat, tracking unique users has become a challenge. Inflated user counts can skew metrics like cost per acquisition and average revenue per user, making reliable insights dif…
Tracking unique users in a privacy first browserConversion tracking has never been more complex. Browser updates, ad blockers, and stricter consent requirements disrupt the attribution of conversions to marketing efforts. Traditional client-side tracking methods struggle under these new rules, of…
Tracking conversions in a privacy first browserIn September 2023, Transavia asked us to evaluate their Customer Data Platform (CDP): did it still align with their marketing objectives, and was it future-proof considering the stricter regulations around third-party cookies?
Transavia: 400% faster time-to-market for new personalisation use casesWeb analytics faces growing challenges from stricter laws, browser updates, cookiebanner updates, and ad blockers. These changes make it harder to track website performance and to get a grasp on metrics like Return On Ad Spend (ROAS). Many businesse…
Implementing a future-proof tag management systemWhether you work for a major fashion brand, supermarket, or in the travel industry, leveraging your customer data to personalise customer experiences is crucial to your success. But it's not easy to achieve. Like most B2C companies, airlines are swi…
Webinar | How Transavia unified its customer data through a composable customer data platform (CDP)More and more companies are running into the limitations of traditional Customer Data Platforms (CDPs): they lack flexibility, struggle to import and export data, and find it difficult to comply with strict privacy regulations.
What is a composable CDP and why is it the future?To truly work in a customer-centric way, a flexible and powerful tech stack is essential. Customers expect relevant, personalised interactions at the right time and through the right channel. With the right technologies, you ensure every customer fe…
Personalised marketing through a composable CDPKey Performance Indicators or KPIs are indispensable to keep track of the performance in an organisation in a practical way. It is therefore important to choose the right KPIs and to keep a clear distinction between KPIs and PIs. In any case, KPIs m…
This is how you determine the KPIs that will make the differenceCitizenM wanted to improve the performance of different product generations in their hotel rooms. This specifically concerned sinks and showers, by improving models and technological, performance and design improvements from manufacturers.
citizenM: Optimising product lifecycle and maintenance through data analysisAre you tired of guessing what your customers want? When traffic for your website or digital product is low, creating exceptional experiences can feel challenging—but it doesn’t have to be.
E-book: Validation for low traffic products