Many organisations choose to integrate external tools to speed up development or add new functionality. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like effi…
How to navigate tracking and privacy with white label and third-party integrationsMany organisations choose to integrate external tools to speed up development or add new functionalities. Third-party tools (solutions built and managed by another company) and white label tools (which you can rebrand as your own) often seem like ef…
How third-party and white label integrations affect your data and privacyPrivacy in digital analytics is more than just a compliance checkbox, it’s a fundamental responsibility. With increasing privacy concerns and regulations like the GDPR limiting traditional data collection methods, organisations must rethink their ap…
How do you implement server-side tracking for privacy protection?It sounds simple: you regularly receive questions about a certain topic, so you decide to launch a dashboard to provide easy access to the answers. Usually, a great deal of time goes into creating these dashboards. You’ll find plenty of step-by-step…
How do you create a dashboard that continues to add value?Building and targeting audiences is a core part of digital marketing. But with third-party cookies phased out and privacy-first browsers limiting data sharing, traditional methods of targeting users are no longer effective.
(Re)targeting users in a privacy first browserSo you have a data warehouse and developed models proven to generate valuable inferences, but the business impact is not there yet? In this webinar we will show how the right framework can activate these models within minutes to continuously deliver…
Webinar | Machine Learning operations frameworkEnnatuurlijk supplies sustainable heat and cold via heat networks to consumers and businesses. The internal Data & Analytics team is tasked with making the organisation data-driven. In doing so, they ran into a challenge: the many requests for data …
From strategy to realisation: a data-driven future for EnnatuurlijkWith third-party cookies disappearing and even first-party cookies under threat, tracking unique users has become a challenge. Inflated user counts can skew metrics like cost per acquisition and average revenue per user, making reliable insights dif…
Tracking unique users in a privacy first browserConversion tracking has never been more complex. Browser updates, ad blockers, and stricter consent requirements disrupt the attribution of conversions to marketing efforts. Traditional client-side tracking methods struggle under these new rules, of…
Tracking conversions in a privacy first browserIn September 2023, Transavia asked us to evaluate their Customer Data Platform (CDP): did it still align with their marketing objectives, and was it future-proof considering the stricter regulations around third-party cookies?
Transavia: 400% faster time-to-market for new personalisation use cases