Voedselbank Utrecht aims to provide families and individuals living in poverty with healthy and varied food packages. Data insights are essential for this mission: how many people are being helped, where the greatest needs lie, and how demand evolve…
Voedselbank Utrecht: From manual reports to an automated dashboardAre you losing control of your data? It’s time to take the reins. Effective data governance is the key to better decision-making, sustainable growth and a supportive business strategy.
Data governance: take control of your dataDue to recent geopolitical developments, such as heightened concerns about privacy and legislation, many organisations are reassessing their dependence on US-based software solutions. At the same time, the call for greater control over data and redu…
Migrating to European Tag Management and Analytics platformsAre your IT department and the business working at cross purposes? Your organisation isn’t the only one. Many organisations struggle with business–IT alignment: bringing business objectives and technological initiatives into line.
Bringing together business objectives and dataAI platforms such as ChatGPT and Google Gemini are rapidly changing the way people find information online. More and more often, users are clicking through to websites via these platforms. Yet in analytics tools like GA4 or Adobe, this traffic often…
Measuring AI referral traffic in web analyticsDo you have access to more and more data, but find that better decisions are failing to materialise? You are not the only one. We see in many organisations that the growing amount of data actually leads to confusion and indecision. This data parado…
The data paradox: why more data does not always lead to better decisionsImplementing customer journeys in an organisation is a milestone. You celebrate it, share it, and feel the energy. But then comes the real challenge: how do you scale this success across multiple teams and multiple journeys?
From pages to journey: KPN’s transformationWhen you launch a new feature, you naturally want to know if people actually use it. Makes sense. Yet measuring adoption is less straightforward than it seems. What do we even mean by adoption? And when has someone truly started using your product? …
Tips for measuring product adoption: pitfalls and solutionsYou optimise a form and see that it is completed twice as fast. Great result, right? Until the customer service department is flooded with calls about error messages. In this blog, we show you the biggest pitfalls when choosing metrics and give you …
The importance of the right metricsAt energy company Ennatuurlijk, the belief grew that intuition was no longer enough to set the course. The energy market was changing rapidly, the organization was growing, and the amount of information was increasing every day. IT Manager Eric Vand…
From ambition to activation: how Ennatuurlijk really got moving with data