'How do we extract more relevant insights from our data using Google Analytics?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Nespresso challenge.
Nespresso: More relevant insights from Google AnalyticsTo have a good overview of the results of multiple websites at the same time, you need a clear structure as a basis. RNW Media has several project websites, some of which are available in different languages. Our own web development team is responsi…
RNW Media: Streamlining web development using a tag management planVarious departments within Univé made decisions based on data from multiple data sources and separate reports. As a result, each department made decisions based on different information. The departments were also not always aware of each other's per…
Univé: Increased ROI in healthcare campaign thanks to improved insightVodafone started a 3-month 'digital boost' project with the aim of improving the conversion of the online shop. The project team consisted of external digital professionals, each with their own specialism. As part of this project, we set up an A/B t…
Vodafone: Higher customer satisfaction and increased conversion by setting up an A/B test environment