In July 2016, CEO René de Boer started the adventure with Digital Power. At the time, the team consisted of 18 talented employees who worked for a handful of clients. Data-driven work became a theme in more and more organisations. René found exactly…
Digital Power, a fast-growing data organisationAs a data professional you never stop learning. Your field is developing at lightning speed and you have to continuously develop yourself to keep up. In recent years, for example, new functions have been created such as Data Scientist and Data Engin…
Learn to code in JavaScriptThe well-known Dutch band HAEVN was unable to perform due to the corona measures. In order to make the most of their time, they wanted to optimise their new website and webshop. They sell merchandise, CDs and LPs through their Shopify webshop. Fans …
HAEVN: Data-driven website optimisationNot only working for an organization but also helping to build that organisation: at Digital Power, it is possible. Over the past five years, our organisation has grown from about 20 employees to more than 100 colleagues. Together we ensure that we …
Digital Power's organisational backlogCookies. This word comes up a lot in the world of marketing and online analytics. But what exactly are those cookies? And are there different types of cookies?
What are cookies?We can no longer ignore it: our society runs on and is about data. From small to large amounts of data, data about our purchasing behaviour, our health, our WhatsApp messages and our political preferences: data is used to make our lives easier, more…
Data literacy for high school studentsWe set up our own foundation, through which we work for social impact on a pro bono basis. Consultancy.co.uk wrote an article about it.
Digital Power launches its own charity for social impactWith our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. …
Measure ecommerce events in GA4 and Universal Analytics with only the updated datalayer pushesDigital Power has grown rapidly in recent years and the end seems far from in sight: "In the next three to four years, we will double in size," says René. The rapid advance is accompanied by further professionalisation, including of the organisation…
Digital Power sorts out strong growth ambition with the arrival of MTThe Neuron provides a programmatic bidding platform to plan, buy and manage digital Out-Of-Home ads in real-time. They asked us to predict the number of expected impressions for digital advertising on billboards in a scalable and efficient way.
The Neuron: A scalable machine-learning platform for predicting billboard impressions