Organisations collect as much data as possible to map out the Customer Journey. After analysis, this combination of quantitative and qualitative data provides insight into the what and why of customers or visitors. These insights should prompt actio…
Storytelling using dataPublisher Malmberg collects a lot of offline and online data. More and more educational institutions are using online licenses in addition to (or instead of) printed teaching materials. To properly make use of this, Malmberg uses monthly reports. Th…
Malmberg: Digital transformation and better internal collaboration thanks to insight into offline and online data.Residential investor Vesteda is working on a new website. This must offer (potential) tenants and B2B customers, such as investors and pension funds, an optimal online experience. Buyer personas of the various B2C target groups had already been deve…
Vesteda: Customer Experience OptimisationA Smart Security Scan is a tool that allows you to test the security of websites. The reports showed that something went wrong in the flow where people have to verify their IP address to be able to scan. We went looking for a solution. We also gave …
Smart Security Scan: More online conversions thanks to an improved UX thanks to a user experience review'How do we make our app more accessible to people from Vietnam?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Oxfam Novib challenge.
Oxfam Novib: App optimisation for a better user experienceElsevierweekblad.nl is an online platform with news, opinion and background information. Various authors write articles on a variety of relevant topics on a daily basis. Elsevier Weekblad wanted to get a better grip on the content formula behind thi…
Elsevier weekblad: More reach, engagement and online conversion thanks to insights from online content dashboards'How do we reduce the number of calls to customer service asking: where is my package?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this PostNL challenge.
PostNL: Call reduction thanks to digitisation of customer service'How do we extract more relevant insights from our data using Google Analytics?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Nespresso challenge.
Nespresso: More relevant insights from Google AnalyticsTo have a good overview of the results of multiple websites at the same time, you need a clear structure as a basis. RNW Media has several project websites, some of which are available in different languages. Our own web development team is responsi…
RNW Media: Streamlining web development using a tag management planVarious departments within Univé made decisions based on data from multiple data sources and separate reports. As a result, each department made decisions based on different information. The departments were also not always aware of each other's per…
Univé: Increased ROI in healthcare campaign thanks to improved insight