The world of data is continuously shifting and so are its corresponding jobs and responsibilities within data teams. With this, an up-and-coming role appeared on the horizon: the Analytics Engineer.
Unlocking the power of Analytics EngineeringAt Digital Power, we are aware of the opportunities that data presents and we don't shy away from our societal responsibility. That's why we established the Digital Power Datahub in 2021. Through our foundation, we contribute to building a data-awar…
Why we established a foundationAs of 1 July 2023, Google Universal Analytics (UA or GA3) will stop processing data. More and more companies are therefore transitioning to GA4. Unfortunately, historical data from GA3 is not visible in GA4, and if you don't want to lose the data, y…
Google Analytics 4: Securing historical data of Universal Analytics using the Google Reporting APIFrom 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 ye…
Wehkamp: future-proof migration to GA4Nowadays, almost every organisation is aware of the need to work data driven. They understand the importance, but few have managed to succesfully implement a data strategy. In this interview series we talk about the definition of data strategy, use …
Data strategy expert interview: data-driven start-upsConsulting is known for its challenging assignments, but what if a big (and wonderful) challenge is suddenly added at home? How do you combine a busy job as a consultant with the arrival of a child? At Digital Power, everything is about data, but we…
The data and the nappies: how to combine consultancy with parenthood?A/B testing is a powerful tool for validating the impact of optimisations across a website, app or marketing campaign. In A/B testing, statistics are crucial in determining whether the found results are significant or coincidental.
Best practices for A/B testingOne of the largest online shops in the Netherlands wanted to develop a standardised way of data processing within one of its data teams. All data was stored in the scalable cloud data warehouse Google BigQuery. Large amounts of data were available w…
Dutch webshop: A standardised way of processing data using dbtHow does all the data you collect effectively contribute to achieving the organisational goals? Few organisations actually succeed in converting insights from their data into results. As a data consultancy firm, we regularly talk to organisations th…
Getting started with your data strategyOn 14 October 2020, Google launched the new version of Analytics: Google Analytics 4 (GA4). Soon after the launch, it became clear that a number of important functionalities from Universal Analytics (GA3) were missing, and therefore the time to swit…
Switching from Universal Analytics to Google Analytics 4 (GA4)