Imagine this: you're working from home and everything seems to be going smoothly. Until suddenly, your internet starts acting up. Your emails won't send, Teams doesn't work, and your favourite series keeps buffering. Frustrated, you try to fix the i…
KPN: Optimised customer journey for KPN thanks to new way of workingDouble cause for celebration this quarter at Digital Power: we have been recognised as a leader in our field by both MT/Sprout and Emerce.
Double celebration after top listings in DX300 and Emerce100With the ongoing developments in the data and AI industry, the hype around AI agents has no signs of slowing down. Jensen Huang, Nvidia CEO, is a strong proponent of AI agents, envisioning a multi-trillion-dollar opportunity, where agents can perfor…
AI agents demystified: What they are and how to build one“Our current focus with data is mostly operational. To truly unlock its value, we want to start using it more strategically – to make better-informed decisions with the right focus. But where do we begin? What’s the best approach, and how do we buil…
Data maturity scan: mapping data maturity and defining next stepsWelcome to our monthly update on technical web analytics. In each edition, we share key changes, feature updates, and relevant developments from the web analytics landscape, straight to the point, and with a focus on practical impact. This month: th…
The monthly technical web analytics update #2To deliver Digital Power’s services in the best possible way, we don’t just need consultants, we also rely on our staff teams. That’s why Digital Power has dedicated teams for marketing, recruitment, finance, and sales. The commercial team consists …
Participate in the Digital Power network!The term zero party data is getting more and more traction around marketers. With privacy rules tightening and third-party cookies on their way out , companies are increasing their efforts to obtain this data, At the same time, platforms like Teali…
Zero-party data: What’s the hype, and should you care?The municipality of The Hague continuously works to improve its digital services. Citizens must be able to find their way quickly and easily on the online portal www.denhaag.nl and all linked environments. To improve that experience, good data is es…
Municipality of The Hague: More grip on web data thanks to smart trackingDo you regularly adapt your digital product or service, but not sure if it really works? With few visitors and low conversion rates, traditional A/B testing is difficult, but certainly not impossible. In this webinar, you will learn how to validate …
Webinar | How to experiment or validate with low trafficLast year, Google rolled out the GA4 app client for server-side Google Tag Manager, bringing a whole new level of flexibility to how we collect and redistribute data from mobile apps. So, what does this mean in practice? Let’s find out.
Implementing GA4 server-side tracking for mobile apps