The data partner for retail and e-commerce organisations

How confident is your company in its web analytics data? In this article, we’ll first explain why web analytics tools can never provide 100% accurate data and why that’s not necessarily a bad thing. Then, we’ll dive into the practical side of things: how reliable are most web analytics implementations?

A Perfect Jane is a webshop focused on vegan boots made from apple leather, recognisable by their green sole in the shape of a leaf. The webshop noticed a lot of traffic from marketing activities but felt that these visitors were of low quality, resulting in a low conversion rate. They also perceived a low conversion rate from regular traffic. Additionally, the webshop aimed to reduce the number of returns and increase the average order value. A Perfect Jane enlisted the help of our Customer Experience Analysts for advice.

Univé continuously analyses the impact of advertisements: how do they contribute to the intended goal? Ads are driven by the conversion of a (potential) customer applying for insurance. The challenge is that not everyone who applies converts into a customer with an insurance contract. All applications are called 'gross conversions'.

Understanding the needs of your target group is crucial for the effective development and optimisation of (online) products and services. Putting yourself in the customer's shoes helps your organisation create a user experience that matches the wishes, needs and emotions of that target group. In this article, you will read more about 3 mapping methods to map out a complete customer journey.

Is your web data not fully usable for your Data Analysts? Discover how Analytics Engineers, with their background in web analysis and technical expertise, bridge the gap between technology and business. Centralise your Google Analytics 4 data and enable your entire organisation to quickly and efficiently extract valuable insights.

In this webinar, we discuss how MMM FrieslandCampina helps to understand the key drivers behind their sales. We as Digital Power - have helped them to set up MMM and embed it into their data-driven decision-making process.

MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.

FrieslandCampina Global facilitates local teams in Europe, Asia, and Africa. They want to gain a better understanding of the market and provide the teams with new insights. The goals are to strengthen their competitive position and to identify new opportunities for expansion.

One of the largest online shops in the Netherlands wanted to develop a standardised way of data processing within one of its data teams. All data was stored in the scalable cloud data warehouse Google BigQuery. Large amounts of data were available within this platform regarding orders, products, marketing, returns, customer cases and partners.

For some time now, we have been assisting PostNL's customer service department with the optimisation of their online service & contact environment. Various pilots showed that there was also a lot of potential in improving the offline service.

Fietsvoordeelshop has seven physical stores and a webshop. It is one of the most successful bike shops at the moment. In the field of data, the bicycle shop mainly worked with Excel. This means that a lot was done manually, every week. Due to the growth of the organisation and the increasing number of processes, the Excel file became increasingly large and unclear. Fietsvoordeelshop asked us to demonstrate with a data pressure cooker of five days that data-driven work could be of added value.