Webinar: FrieslandCampina
Marketing Mix Modelling
- Video
- Analytics Engineering
In this webinar, we discuss how MMM FrieslandCampina helps to understand the key drivers behind their sales. We as Digital Power - have helped them to set up MMM and embed it into their data-driven decision-making process.
Webinar key takeaways:
- Setting up Marketing Mix Modelling in your organisation
- Getting to know the drivers behind your sales
- Assessing the most important features in your sales predictions
- Identifying the key drivers of sales over time
Meet our speakers
Stefan Hulsbos is a Data Analyst working at Digital Power. He has a background in engineering, consultancy and is passionate about scalable data solutions. His broad interest helps to spot business opportunities by enabling technical capabilities. He gets motivated by empowering organisations with the latest data developments.
Rui Conde is Global Data Analytics Lead (commercial) at FrieslandCampina. He advocates the importance of making decisions based on data and has laid the steppingstones to make FrieslandCampina more data-driven. He has several years of experience in solving complex puzzles, analytics and storytelling.
Want to know more about Marketing Mix Modelling?
Stefan will be happy to talk to you about what we can do for you and your organisation.
Business Manager+31(0)20 308 43 90+31(0)6 33 65 99 17stefan.put@digital-power.com
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