From 'ethical data to doing' is easier said than done. Some of the ethical considerations in the field of working with data are laid down in the Privacy Act (GDPR). Depending on the context, there are many more questions to ask ourselves. If somethi…
RNW Media: Responsible data collection and processingNuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In…
Vattenfall: A structured, scalable tag plan for Mijn VattenfallThe Internet of Things (IoT) system from Philips Hue, part of lighting manufacturer Signify, includes a mobile app. This allows end users to control their smart-home lamps both locally and remotely. They rate their experiences with the mobile app an…
Signify: Analysis of ratings and reviews of the Philips Hue appWithin KPN, one team is responsible for the implementation of Adobe Analytics, the Digital Performance team. Due to the working method that had developed before the formation of this team, the specialists did not work together optimally.
KPN: Standardise Adobe Analytics implementation for complete insight into the customer journeyKLM employees work with various applications on a daily basis. For example, the ground staff uses Appy2Help. This digitises work processes and supports employees in answering all questions from passengers. iMech helps to free up more time for mainte…
KLM: Product analytics for essential insights into usage and usabilityFollowing a reorganisation and introduction of new strategic propositions, the main targets on the Consumers' Association website were no longer structurally maintained. Several reports from different systems were circulating. Different teams also w…
Consumentenbond: A uniform way of data-driven workingResidential investor Vesteda is working on a new website. If an available rental home has a garden, the location of the garden must be listed on the webpage of that home. This information was not yet available in the database. We were instructed to …
Vesteda: Determining the location of gardens using Data ScienceRetailTrends is a family business with a media platform for retailers. Over the years, the company has developed from a publisher of a single print magazine to a multimedia platform. This consists of two websites with news and background articles ab…
RetailTrends: Step by step data-driven working with the Digital Power Building Blocks model.Fair Wear is a non-profit organisation that aims to improve the working conditions of employees in garment factories. The NGO has collected a lot of documentation about its activities in recent years, for example in the form of reports from a compla…
Fair Wear: Application of Natural Language Processing (NLP) and text mining for process improvement.An increasing number of people are traveling by public transportation. Several stations in The Netherlands are being rebuilt or renovated to keep up with the growing number of train passengers. For the rebuilding and layout plans, information was ne…
NS Stations: Reliable insight into crowds on trains and stations using an algorithm.