MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.
MS Mode & America Today: Implementation of e-commerce tracking for Google Analytics 4There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bi…
Miele X: Transitioning from Universal Analytics 360 to Google Analytics 4 and Streamlining Data AnalysisValk Digital, an internet company, aimed to adopt a more data-driven approach. The marketing team was already discussing all the data weekly using an Excel spreadsheet, but due to manual data input, it was time-consuming and more likely to fail. The…
Valk Digital: optimisation of marketing activities through an integrated dashboardThe Municipality of The Hague was seeking a partner to assist them with their web analysis. In doing so, they had a central goal: to investigate the performance of their future new website and identify opportunities for further optimisation. They en…
Municipality of the Hague: Enhanced customer journey through process miningA Dutch telecom provider sought to examine and enhance their change management process using Lean Six Sigma. The objective was to maximise successful changes in hardware and software, evaluate risks, inform customers, and conduct assessments. The te…
Lean Six Sigma project for optimisation of change management processOur consultants log the assignments they take on for our clients in our ERP system AFAS. In our CRM system HubSpot, we can see all the information relevant before signing a collaboration agreement. When we close a deal, all the information from HubS…
Insight into the complete sales funnel thanks to a data warehouse with dbtFrieslandCampina Global facilitates local teams in Europe, Asia, and Africa. They want to gain a better understanding of the market and provide the teams with new insights. The goals are to strengthen their competitive position and to identify new o…
FrieslandCampina: insights into market dynamics for a stronger competitive positionIn October 2022 we launched our new website, in a fresh design style. We asked our partner Kaliber to update our branding and website with a design that fits our brand values. After the website went live, we wanted to know if they succeeded at this.…
Evaluating brand alignment on our new websiteOne of the largest professional service providers in the Netherlands aims to achieve a comprehensive overview of their customer data. They wanted to build a data warehouse or Customer Data Platform (CDP) for this purpose and asked for our help.
Professional Service Provider: Comprehensive customer data overview through data warehouseFrom 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 ye…
Wehkamp: future-proof migration to GA4