The Van Gogh Museum is the most visited museum in the Netherlands. More than 2.2 million people visited the museum in 2017. Data is collected from all those people. Data from the website and other online marketing channels, but also offline data fro…
Van Gogh Museum: Digital transformation for cross-channel customer experience using data.In the tight labour market, professionals no longer choose their new employer only because of the employment conditions. Increasingly, they decide whether or not to come on board and stick around based on employee experience. The 'employee experienc…
Driessen Groep: More employee engagement using inspirational sessions about the employee experienceONE Business websites allow users to buy subscriptions to various magazines. The online sales funnel can hereby be dynamically divided for each offer. For example, it is possible to give users free term choices or to limit them to a specific offer. …
ONE Business: a comprehensive understanding of the customer journey with Google Analytics and RPublisher Malmberg collects a lot of offline and online data. More and more educational institutions are using online licenses in addition to (or instead of) printed teaching materials. To properly make use of this, Malmberg uses monthly reports. Th…
Malmberg: Digital transformation and better internal collaboration thanks to insight into offline and online data.Residential investor Vesteda is working on a new website. This must offer (potential) tenants and B2B customers, such as investors and pension funds, an optimal online experience. Buyer personas of the various B2C target groups had already been deve…
Vesteda: Customer Experience OptimisationA Smart Security Scan is a tool that allows you to test the security of websites. The reports showed that something went wrong in the flow where people have to verify their IP address to be able to scan. We went looking for a solution. We also gave …
Smart Security Scan: More online conversions thanks to an improved UX thanks to a user experience review'How do we make our app more accessible to people from Vietnam?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Oxfam Novib challenge.
Oxfam Novib: App optimisation for a better user experienceElsevierweekblad.nl is an online platform with news, opinion and background information. Various authors write articles on a variety of relevant topics on a daily basis. Elsevier Weekblad wanted to get a better grip on the content formula behind thi…
Elsevier weekblad: More reach, engagement and online conversion thanks to insights from online content dashboards'How do we reduce the number of calls to customer service asking: where is my package?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this PostNL challenge.
PostNL: Call reduction thanks to digitisation of customer service'How do we extract more relevant insights from our data using Google Analytics?' During a Learning @ Location Day, our multi-disciplinary team of data professionals worked on this Nespresso challenge.
Nespresso: More relevant insights from Google Analytics