The power of mapping: Leveraging insights to create value

Thanks for being at our presentation at the Data & Analytics Congress! We hope you were inspired and enjoyed it. Download our presentation slides and learn more about insight-driven optimisation through mapping.

Optimise customer experiences and processes efficiently, in an insight-driven way

Start with mapping to boost data and customer focus in your organisation. Mapping helps to gain a broader perspective, enhances collaboration within the organisation, and provides greater understanding of opportunities to explore better solutions.

presentation about mapping at data & analytics congress

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Connect with Ezra

Ezra is a passionate Customer Experience specialist with the mission to amaze as many customers as possible. He achieves this by combining qualitative and quantitative insights to truly understand and solve the customer's problem.

Ezra Soerioroseno

Customer Experience consultant

Learn about mapping in practice during our (Dutch) webinar

Hoe KPN groeit door klantproblemen op te lossen met mapping

Hoe we bij KPN klantproblemen gerichter en effectiever aanpakken met insight-driven optimisation.

About insight-driven optimisation

Learn to understand why your metrics are not progressing in the right direction to reach your targets. Start with insight-driven optimisation through mapping and become customer-focused, while breaking down the silos within your organisation.

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Learn more about mapping in practice

3 mapping methods to understand your customer journey

Understanding the needs of your target group is crucial for the effective development and optimisation of (online) products and services. Putting yourself in the customer's shoes helps your organisation create a user experience that matches the wishes, needs and emotions of that target group. In this article, you will read more about 3 mapping methods to map out a complete customer journey.

Optimal customer experience through enhanced incident insight

citizenM aims to prevent, reduce, and resolve incidents in its hotels more efficiently. They established an Incident Management Product Team to consolidate scattered initiatives and make the working method scalable and future-proof. They asked us to examine the current process and map the desired situation.

Evidence-driven product growth

Digitalisation, digital transformation, start-ups: digital products are being developed all around us. Think of banks that serve users entirely via an app, the entertainment industry that makes content available via an app, and fully digital work processes. One thing is certain: users of a product want to get value from it. Strangely enough, this is often not looked at on a structural basis in practice.

The strength of mapping within your optimisation process

Does your organisation struggle to steer on its KPIs? Or do isolated teams hinder internal collaboration? Mapping offers a powerful solution to these challenges, one that we at Digital Power firmly believe in. Mapping is a strategic tool for visualising situations, whether it's a customer journey such as a purchase process or app usage, or a process like order processing.

How a hypothesis helps determine if you are successful

A well-known scenario: when a product or service is renewed, the assumption is made that an improvement has been achieved. Think, for example, of an adjustment to your website, the implementation of a new product feature or the digital transformation of an organisation to work more efficiently. If you really want to test whether the situation is better after the implemented innovation, you will have to start creating hypotheses prior to the change.

How to translate user problems into valuable solutions

In this (Dutch) online masterclass, Youp van der Graaf and Michiel Cassee (WUA) reveal the art of translating user problems into valuable solutions.

Optimal user experience for Memoriam Platform

KWF is a Dutch charity dedicated to fighting cancer. The organisation was working on the development of a Memoriam Platform. This is a new initiative to create personalised memorial pages for the deceased. On these pages, donations can be made to KWF.

Better public services based on a research cycle

Dutch citizens living, working or studying abroad must also take care of things like renewing their passports, arranging tax issues and pension with the Dutch government. This can be something of a challenge by being far away from the Netherlands, due to fragmentation of services, time difference and different situations. In a project which lasted from 2018-2022, the Ministry of Foreign Affairs therefore worked together with 12 implementing organisations (e.g. Tax and Customs Administration and RDW) on government-wide access to public services. The service is called Netherlands Worldwide (NWW). NWW is accessible 24/7 on the website, and direct customer contact channels such as telephone, WhatsApp and email.