Is your organisation's backlog of the development teams overcrowded? Then you may be of the opinion that investing in Customer Experience (CX) specialists is not a good idea at the moment. This is based on the assumption that the CX team will come u…
Get more value from your development team with the help of a CX specialistEvery day, we collect data. Think of customer data, website visitor behaviour, information about conversions through all your off- and online channels and the performance of different teams within your organisation. But how do you use that data effe…
From data to actionDo you want to get more out of your conversion rate optimisation process, or do you want to know which pitfalls there are and how to avoid them? This blog article contains 5 tips on how to professionalise your CRO process so that you can get more va…
5 CRO pitfalls and tips to professionaliseIt is now clear to most companies: data-driven decisions by Data Science add concrete value to business operations. Whether your goal is to build better marketing campaigns, perform preventive maintenance on your machines or fight fraud more effecti…
Why do I need Data Engineers when I have Data Scientists?In June 2020, Sander became part of our team. Although he started in the middle of corona time, he soon noticed that he was greatly stimulated to make contact with his new colleagues. This largely came naturally as part of our onboarding program: "T…
A career as a Data Engineer? Shape your trainingYou have worked with your product team on developing a new product. You have certain expectations of how users will use the product. The only question is: is this really the case? Are they using the product as you imagined? Who is using the product …
Is your product really being used?Basically, Data Engineers work on data pipelines. These are data processes that can retrieve data from a certain place and write it in somewhere. In this article you can read more about how data pipelines work and discover why they are so important …
The foundation for Data Engineering: solid data pipelinesVesteda was curious if social listening – monitoring and analysing social media discussions about a brand, competitors, products or hashtags/keywords – could add value to the organisation. To this end, we started a project that consisted of two part…
Vesteda: Social listening in the real estate marketWorking in a data-driven way helps you make better decisions. The better your data quality, the more you can rely on it. A good data architecture is a basic ingredient for data-driven working. In this article, we explain what a data architecture is …
What is a data architecture?Data is increasingly being used to map customer journeys. Which makes sense, because we collect a lot of data in our analytics tool around the online part of the journey. A technology that can lead to valuable insights but is often forgotten is proc…
Process Mining as input for (online) customer journeys