Vesteda was curious if social listening – monitoring and analysing social media discussions about a brand, competitors, products or hashtags/keywords – could add value to the organisation. To this end, we started a project that consisted of two part…
Vesteda: Social listening in the real estate marketWorking in a data-driven way helps you make better decisions. The better your data quality, the more you can rely on it. A good data architecture is a basic ingredient for data-driven working. In this article, we explain what a data architecture is …
What is a data architecture?Data is increasingly being used to map customer journeys. Which makes sense, because we collect a lot of data in our analytics tool around the online part of the journey. A technology that can lead to valuable insights but is often forgotten is proc…
Process Mining as input for (online) customer journeysIf you use BigQuery, whether or not in combination with Google Data Studio, it is useful to keep track of your query costs. You also want to know which queries contribute the most to this. In this article we explain how your BiqQuery costs are gener…
Monitoring BigQuery costsThe Municipality of Utrecht collects a lot of data from contact moments with citizens. This includes anonymous visitor behaviour on the website and online applications, but also phone calls to the Customer Contact Center, messages via webcare and ph…
Municipality of Utrecht: Better service with the help of dataDigital Power is growing fast: our team quadrupled between 2016 and 2020. We have transformed from a small, unknown player into a mature data partner for many Dutch companies. Our team feels like a family where every member would grant each other th…
Our organisational culture? Differences are okay!DIGIWEDO specialises in designing and developing responsive websites, web shops and web applications for SMEs (MKB). They regularly receive questions from customers about how to collect, visualise and/or analyse data in the right way. DIGIWEDO does …
DIGIWEDO: Route to data-driven (co-)workingAre you going to make decisions based on data? Then you have to ensure that your data quality is in order. Good documentation according to a clear process is essential here. Why and how? You can read it in this article.
The importance of data qualityWhen are user goals optimally supported by a digital environment? Everyone has an idea about this, for example 'a pleasant purchase flow' or 'easy login'. How effectively you support the user is challenging to measure. However, it is everything that…
How to measure user goals in a digital environmentEneco customers can enter into or change an energy contract via the website, but also purchase a charging station or hire an energy coach, for example. Eneco wanted to bring in more expertise regarding the field of digital analytics. We helped Eneco…
Eneco: Data-driven web and customer experience optimisation