Get the most out of GA4

Discover the power of Google Analytics 4 (GA4), an advanced web analytics platform offered by Google. Would you like to gain insights into its various functions and unlock the full potential of the tool? Read in-depth information about GA4 and its features.

If you have any questions, don't hesitate to contact us. You can always rely on us for the implementation of GA4, training sessions, and visualising your GA4 data in PowerBI or any other tool.

Reimer is happy to help you!

Reimer gaat graag met je in gesprek over wat we als datapartner voor jou en je organisatie kunnen betekenen.

Reimer van de Pol

Commercial Manager Data Analytics020 308 43 90 06 83 69 07 78 reimer.vandepol@digital-power.com

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Securing historical data of Universal Analytics using the Google Reporting API

Unfortunately, historical data from GA3 is not visible in GA4, and if you don't want to lose the data, you must extract everything from UA before 1 July 2024. After that, it will no longer be possible. Want to know how to secure your data?

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Insight into GA4 data

Many companies have been collecting data in Google Analytics 4 for some time now. The next step is to visualise GA4 data in the right way. This process raises new questions. "When do I visualise my data in GA4 explore?" and "How do I deal with the quota limits for Looker Studio if I want to make GA4 data insightful?". Our decision tree will help you make the right choices.

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What to do about broken Looker Studio dashboards

On November 10, 2022, the release notes for Looker Studio (formerly Google Data Studio) were updated. In the notes, it was announced that there would be quotas enforced for Looker Studio reports. We noticed multiple clients losing practically all functionality in Looker Studio reports using the GA4 connector.

We wrote an article about the consequences of Google's newly imposed quota on the Google Analytics Data API are. In the article, we also discuss some alternatives (based on short-, medium-, and long-term).

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Collecting data in Google Analytics 4 while protecting the privacy of EU citizens

On the legal front, we have seen an increase in laws and regulations in the European Union, and more recently, increased tensions between the EU and the US regarding the transfer of consumer data. In our blog, you can explore the significance of server-side tagging for data privacy and compliance with EU law.

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Learn Google Analytics 4: follow our training

You can easily learn GA4 by following our basic or advanced training! The sessions are guided by a data professional and are available at your location. A maximum of 9 attendees can participate, so there is enough time for personal attention. You get to work with your own dataset so that you can already get valuable insights from your data during the training!

What participants say about our training:

More details about our basic and advanced training

Do you need advice on or help with Google Analytics 4?

Whether you're new to Google Analytics or a seasoned pro, GA4 offers new opportunities to gain insights into your user behavior and improve your online presence. Our data specialists are happy to help you with all your GA4 challenges. Contact us.

Do you have a question about GA4?

Reimer is happy to help you!

Reimer van de Pol

Commercial Manager Data Analytics020 308 43 90 06 83 69 07 78 reimer.vandepol@digital-power.com

Schedule an online meeting

Get inspired about working with GA4

Future-proof migration to GA4

From 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 year of historical data for UA360's sunset. This allowed Wehkamp to compare the data in UA360 and in GA4. A key desire was to migrate the measurements as-is.

Google Analytics 4 vs. Google Analytics 3: What are the pros and cons?

If you want to keep track of free statistics about website visitors and their behaviour on your website, you will quickly turn to Google Analytics. With the free version of Universal Analytics (better known as GA3), it only takes a few minutes to set up basic metrics such as users, sessions and pageviews. For more extensive analyses, you have the paid version Google Analytics 360. As of July 2023, GA3 will no longer be supported by Google. Time to switch to the new GA4. Read all about the pros and cons of the new Google Analytics in this article.

What to do about broken Looker Studio dashboards?

Did the following scenario happen to you last week? While enjoying your morning coffee, you take a look at your pride and joy: a meticulously created Looker Studio dashboard built with the GA4 connector. You rub the sleep from your eyes and see your charts are all broken. Frantic phone calls from colleagues are pouring in. What is happening? Find out in this post what the consequences of Google’s newly imposed quota on the Google Analytics Data API are.

Insight into Google Analytics 4 data

The end date for using Universal Analytics is getting closer and closer. Many companies have been collecting data in Google Analytics 4 (hereafter; GA4) for some time now. The next step is to visualise GA4 data in the right way. This process raises new questions. "When do I visualise my data in GA4 explore?" and "How do I deal with the quota limits for Looker Studio if I want to make GA4 data insightful?". Our decision tree will help you make the right choices.

Implementation of Google Analytics 4

An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.

Measure ecommerce events in GA4 and Universal Analytics with only the updated datalayer pushes

With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.