In September 2023, Transavia asked us to evaluate their Customer Data Platform (CDP): did it still align with their marketing objectives, and was it future-proof considering the stricter regulations around third-party cookies?
Transavia: 400% faster time-to-market for new personalisation use casesWakibi connects lenders with entrepreneurs in developing countries and aims to stimulate sustainable economic growth. To increase its social impact, the organisation has set an ambitious growth target: increasing annual lending volumes from approxim…
Wakibi: How data helps grow annual lending from €3M to €10MHeerema Marine Contractors operates the world’s largest crane vessels, equipped with many sensors that together generate millions of measurements every day. This sensor data is critical for safer operations, lower emissions, better engineering and w…
Heerema: Direct insight into sensor data with a self-service analytics platformWithin Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perfor…
Eneco: Strengthening a data-driven mindset through tailored analytics trainingExa is an AI company that develops a search engine and API that enable AI systems to intelligently search and analyse the internet. Their technology is used across domains such as finance, coding agents, news, recruitment and consulting, where large…
Exa: Faster AI search results with a scalable streaming data pipelineDedimo wanted to explore how AI could help automatically transcribe therapy sessions between client and therapist and generate reports.
Dedimo: Less administrative time in healthcare thanks to secure AI conversation reportingSpecial Olympics Netherlands is the national sports organisation for people with an intellectual disability. The organisation is committed to making sport accessible all year round. This gives participants the opportunity to develop their skills, en…
Special Olympics Nederland: Increasing donations through website optimisationWarmte voor de Kinderen is an ANBI charitable foundation that was established in 2003 at the initiative of heating wholesaler Rensa. The foundation is committed to giving children growing up in vulnerable circumstances a warmer future.
Warmte voor de Kinderen: Understanding website behaviour with GA4 and a central dashboardTransavia operates in a highly competitive travel market where customers expect personalised and consistent communication across every touchpoint. Whether on the website, in the app or via email, each interaction needs to reflect customer behaviour …
Transavia: 4x faster personalisation with a composable CDP (Databricks deepdive)When the regular Analytics Translator of a service organisation went on maternity leave, the team sought our help to ensure ongoing AI projects ran smoothly. At the same time, the organisation wanted a fresh, external perspective: how was the role b…
Service organisation: Gaining more control over AI initiatives with the support of an Analytics Translator