Insurer Univé wanted to improve customer satisfaction and reduce pressure on its customer service team by handling more customer questions directly through the chatbot. However, the existing scripted chatbot struggled to deal with different types of…
Univé: 132% more customers fully supported with conversational AIThe Municipality of The Hague wanted to use data-driven experiments to improve its services, for example by optimising the website so residents could complete more tasks independently. The web analytics team also wanted to make its contribution to t…
Municipality of the Hague: Better online services through a scalable experimentation programmeRetailer EyeCare Groep made the transition from an external to an internal marketing dashboard. This immediately served as the starting point for working more actively with data. Using a central dashboard as a basis, we guided the marketing team tow…
From dashboard to data-driven working: marketing team EyeCare Groep takes control of its own dataWithin Digital Power, we wanted to give Finance and Business Support more ownership of management dashboards and give Sales faster, independent access to relevant insights. With a simpler data model and Databricks Genie, users can now ask questions …
Answering data questions independently within minutes with conversational analyticsIn September 2023, Transavia asked us to evaluate their Customer Data Platform (CDP): did it still align with their marketing objectives, and was it future-proof considering the stricter regulations around third-party cookies?
Transavia: 400% faster time-to-market for new personalisation use casesWakibi connects lenders with entrepreneurs in developing countries and aims to stimulate sustainable economic growth. To increase its social impact, the organisation has set an ambitious growth target: increasing annual lending volumes from approxim…
Wakibi: How data helps grow annual lending from €3M to €10MHeerema Marine Contractors operates the world’s largest crane vessels, equipped with many sensors that together generate millions of measurements every day. This sensor data is critical for safer operations, lower emissions, better engineering and w…
Heerema: Direct insight into sensor data with a self-service analytics platformWithin Eneco’s Data Driven Marketing Chapter (around 60 colleagues), there was a growing need to better embed data-driven ways of working. The ambition was clear: not only data specialists, but also marketers and other teams should be able to perfor…
Eneco: Strengthening a data-driven mindset through tailored analytics trainingUnivé wanted to optimise its advertising campaigns based on approved insurance policies rather than submitted insurance applications. At the time, advertising platforms were optimised using insurance applications submitted by (potential) customers. …
Univé: Higher advertising ROI through conversion tracking in Google AdsAI is developing rapidly. From generative AI and copilots to AI agents, predictive models and intelligent automation, organisations have more and more opportunities to apply AI across their processes and services.
Hotel chain: Implementing AI applications that deliver business value