Explore your own universe of experimentation!

We hope you enjoyed our presentation at Emerce Conversion & Analytics! Please feel free to download our frameworks so you can explore experimentation in your own universe.

Statistical framework

As it was mentioned in the presentation, there are universal rules to apply if you want to settle experimentation in different worlds within your organisation. Make sure to use this statistical framework so you will be able to optimise instead of ruining the KPI's!

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A guide for your A/B tests: Data Driven Decision making framework

To help you with your A/B tests, we'd like to share our best practices with you. Moreover, our colleague Mila van der Zwaag wrote a blog that gives you some tools and practical tips to help you make a good start with A/B testing. The tips contribute towards the proper foundation for obtaining valuable results and insights. Go to the article.

View the complete framework here

Reading tip: 5 metrics for optimising the Customer Experience

As Customer Experience Specialists at Digital Power, we regularly come up with 5 metrics that help us measure user quality. With this we are taking the first steps in optimising the Customer Experience. We are happy to walk you through all 5 of them. Check the blog here.

Connect with Youp

Youp loves to help clients in achieving successes through research, measurement & validation. Working as Data Analytics & CX Consultant, he has helped clients like KPN, Nike & ANWB with setting up frameworks for measuring (product)success and practicing the scientific method of experimentation.

Youp van der Graaf

Data Analytics & CX Consultant

Connect with Eelco

Eelco works as a web analyst and is part of the search and conversational team at ANWB. He is passionate about data and loves to help people to find what they are looking for. He is focused on ways other than the standard conversion KPI’s.

Eelco Martens

Web Analyst & CRO specialist (at ANWB)

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