Improve your website's content & design based on impression research

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Understand how users perceive your website (or idea for a webpage) in just 4 weeks. Whether you're planning to build a new website or -page or want to optimise, do research first before doing unnecessary investments in website optimisation.

Improve your website's content and design

Do you have doubts about the effectiveness of your website, are you thinking about a web redesign, do you want to evaluate a new webpage, or are you wondering if your website is being perceived as you want it to be?

Using a combination of qualitative and quantitative research methods, our UX research consultants provide insight into:

  • Whether your website visitors understand your message
  • What feelings your webpage elicits
  • How users experience the webpage design

Based on the research outcomes, you'll be able to evaluate and iterate on the content and design of your webpage.

discussing impression research for a website
image of impression research

Want to improve your website?

Dive into the answers to the most asked questions about Impression Research with Digital Power as your data partner.

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How our clients experience our collaboration

Want to know more?

Danny will be happy to talk to you about what we can do for you and your organisation as a data partner.

Cases & context

A better online experience thanks to UX research

citizenM is an innovative hotel chain with city hotels in the luxury segment. The digital customer experience is a key element of the customer journey. For example, hotel guests check in themselves online and can control the equipment in their room with a tablet. To better align the website with hotel guests' offline experience, citizenM wanted to revamp their hotel rooms page. They asked our research team to provide insight into the potential impact of this revamp.

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Research into the impact of direct mailing campaigns

Resto VanHarte brings people who are lonely together by offering them an affordable three-course meal in one of their community restaurants. Not only elderly people often live in isolation; for example, students and single parents also fall within the target group. A campaign aimed at a broad audience received little response. They asked us to investigate why this was the case, with the aim of learning how it can be improved in the future.

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Stop unnecessary investments in website optimisation

You strongly feel that your website or a particular page no longer meets your customer needs or brand identity: time for an update! Will you immediately invest in developing something new or will you first invest in research? In this blog, we explain why research prior to website optimisation can save you a lot of unnecessary costs and problems.

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Evaluating brand alignment website with user perception

In October 2022 we launched our new website, in a fresh design style. We asked our partner Kaliber to update our branding and website with a design that fits our brand values. After the website went live, we wanted to know if they succeeded at this. Therefore, our own research consultants designed and conducted a research study to evaluate the effectiveness of the new design in conveying our intended brand values and message.

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