A digital agency develops and manages various websites and analyses their performance using Google Analytics, sharing the results with clients via dashboards. However, the transition from Universal Analytics to GA4 presented challenges because the d…
Digital agency: A scalable data model for the analytics of multiple websitesWar Child will measure the quality of its programs using a standardised methodology: Quality of Care. War Child developed this methodology based on scientific research. Now the question is: how can this be implemented across a large number of locati…
Data strategy pressure cooker workshop for War ChildEneco has been working with us for years for the (client-side) tracking of their online traffic. When server-side tracking emerged at the end of 2022, it was a logical step for them to ask us to think about the business value of this tracking method…
Eneco becomes the owner of their web data streams using server-side trackingA Perfect Jane is a webshop focused on vegan boots made from apple leather, recognisable by their green sole in the shape of a leaf. The webshop noticed a lot of traffic from marketing activities but felt that these visitors were of low quality, res…
A Perfect Jane: Concrete actions for higher conversion ratesPACCAR Parts Europe (PPE), a sister company of DAF Trucks, is responsible for supplying truck parts to all DAF Trucks dealers across Europe. To achieve this, PPE operates a sophisticated supply chain network throughout Europe. Currently, PPE is deve…
PACCAR Parts Europe: Optimised supply chain performance visibility with TableauRecent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual depar…
Transavia: Improved customer insight and cross-device tracking through innovative customer recognitionUnivé continuously analyses the impact of advertisements: how do they contribute to the intended goal? Ads are driven by the conversion of a (potential) customer applying for insurance. The challenge is that not everyone who applies converts into a …
Univé: Higher advertising ROI through conversion tracking strategyRapidly growing scale-up EnergyZero needed to expand and establish a strong data team due to their extreme growth. The primary data need was to support and conduct the financial analysis for an upcoming audit. Additionally, they wanted to automate w…
EnergyZero: Sustainable growth through the establishment of a data teamcitizenM is an innovative hotel chain with city hotels in the luxury segment. The digital customer experience is a key element of the customer journey. For example, hotel guests check in themselves online and can control the equipment in their room …
citizenM: A better online experience thanks to UX researchResto VanHarte brings people who are lonely together by offering them an affordable three-course meal in one of their community restaurants. Not only elderly people often live in isolation; for example, students and single parents also fall within t…
Resto VanHarte: Research into the impact of direct mailing campaigns